If you want to take lower-sugar stroopwafels with you, first compare ‘of which sugars’ per 100 g and per waffle, and check which standard stroopwafel a sugar-reduction claim is based on. Then choose a pack you can share and store while travelling, and check the ingredients and allergens: ‘less sugar’ does not mean sugar-free or automatically lower in energy.
You want to take stroopwafels with you and are looking for an option with demonstrably less sugar. Compare the nutrition information per 100 g and per waffle; the product name alone won’t tell you how much sugar you’ll be consuming.
You want to share the waffles between passengers or save them for different stops. The number of waffles, the weight of each one and the storage instructions will help you pack the right amount.
You’re taking stroopwafels for a group. Check how many are in the pack and how to store the rest once opened; a large pack doesn’t in itself tell you anything about its sugar content.
Start by comparing the sugar content of stroopwafels per 100 g, then use the amount per waffle to work out how many to take.
| What to consider | What should you check? | Who is this most important for? |
|---|---|---|
| Less sugar | Read the ‘of which sugars’ value per 100 g and check which standard product a sugar-reduction claim is compared with. | If I’m choosing a product specifically because it has less sugar, I want to see a clear comparison rather than just a claim on the front. For around 50% of consumers, this verifiable reduction would be the main reason for choosing it. |
| Portions for the journey | Check the weight of each waffle, the number in the pack and any portion information on the packaging. | At a stop, I want to know in advance how many waffles I’ll share or eat; a smaller size doesn’t automatically mean less sugar per 100 g. Portions would be the main consideration for around 30% of consumers. |
| Packaging and availability | Check the number of waffles, the storage instructions and whether the option you’ve chosen is available. | When travelling with others, I need enough waffles and want to be able to store an opened pack properly. For around 20% of consumers, this practical consideration would matter most. |
A reduction compared with another stroopwafel doesn’t tell you how much sugar the product you’ve chosen contains.
Read the exact claim and check the ‘of which sugars’ value per 100 g on the pack.
The nutrition table also lists energy, fat and carbohydrates, among other things. Less sugar doesn’t give you a complete picture of the product’s nutritional value.
Compare products per 100 g, then check the amount per waffle or portion.
The Albert Heijn and Céréal options mentioned contain different allergens; the product information for Céréal also lists isomalt.
Check the ingredients and allergens on the exact pack you’re buying, especially if anyone on your trip needs to avoid certain ingredients.
The products mentioned come with storage instructions such as ‘store in a cool, dry place’ or ‘store in a dry, dark place’. It’s therefore important to take care with the pack after opening, too.
Follow the instructions on the pack and, if necessary, use an airtight container for any waffles you won’t eat straight away.
Albert Heijn sells an option called Roomboter minder suiker stroopwafels, with 10 waffles in a 315 g pack.
Albert Heijn’s product information describes Céréal stroopwafels as having a claim for less sugar.
PLUS sells standard stroopwafels, which you can use as a comparison if you’re considering an option with less sugar.
Daelmans is included in the stroopwafel range listed by PLUS, including a pack of 10.
First compare the ‘of which sugars’ value per 100 g, so you’re comparing the same amount of each product. Your Europe says nutrition information must be given per 100 g; then check the weight and any nutrition information per waffle to see how much you plan to eat on your journey.
No. A ‘less sugar’ claim is a comparison and doesn’t mean the stroopwafel contains no sugar. Check the exact claim and the ‘of which sugars’ value per 100 g on the packaging.
Don’t rely on the sugar claim alone. Albert Heijn lists wheat, milk and soya for its Roomboter minder suiker stroopwafels; the Céréal option described contains egg, milk, soya and wheat. When you buy them, check the allergen information on the packaging of the exact product.
Follow the storage instructions on the pack you’ve chosen and seal the waffles properly after opening. Albert Heijn says to store its option mentioned here in a cool, dry place; PLUS says to store its standard option in a dry, dark place.
