Who is this for?

Buyer keeping an eye on sugar

You’re looking for stroopwafels with a demonstrably lower sugar content than the named comparison product, without confusing ‘less sugar’ with ‘sugar-free’.

Person in charge of the shared biscuit tin

You want to know how to store opened stroopwafels and how colleagues can check the ingredients and allergens.

Buyer mindful of dietary requirements

You check the ingredients and allergens for each product. A ‘less sugar’ claim doesn’t tell you whether a stroopwafel is suitable for every colleague.

What should you look for when choosing?

Start with the sugar content of the exact product. Then check that the ingredients, packaging and storage instructions are suitable for sharing.

What to consider What to check before buying Who it matters to
Sugar reduction Compare the claim with the named reference product and check the sugars per 100 g and per portion. If I want to put out a lower-sugar stroopwafel, I want to know exactly what the comparison means. Demonstrable sugar reduction is the top priority for around 50% of consumers.
Ingredients and allergens Read the current ingredients and allergen information on the exact pack, and keep it accessible by the tin. When several colleagues will be sharing, I want everyone to be able to check whether the product is suitable for them. Suitability for a group is the main priority for around 30% of consumers.
Quantity and storage Check the number of pieces, portion size and storage instructions after opening. If the tin will be used throughout the working week, I want a manageable quantity that I can store according to the packaging. Around 20% of consumers prioritise this practical consideration.

Common mistakes

  • Reading ‘less sugar’ as ‘sugar-free’

    According to Albert Heijn, the AH version contains 32% less sugar than AH Roomboter stroopwafels, but still has 23 g of sugars per 100 g. So the comparison doesn’t mean that it contains no sugar.

    Compare the nutritional information for the exact products per 100 g and, if listed, per portion.

  • Planning to stock a product that’s no longer in the range

    Albert Heijn’s product page for Céréal Stroopwafels suikerarm claims 65% less sugars than a regular stroopwafel, but also marks the product as ‘Discontinued’.

    If you find it at another retailer, check the current product information and availability before choosing it for the tin.

    Brands and product ranges compared

    Albert Heijn

    AH Roomboter minder suiker stroopwafels are a specific option to compare sugar content for the office biscuit tin.

    • Albert Heijn lists 10 pieces weighing 315 g in total, 23 g of sugars per 100 g and 32% less sugar than AH Roomboter stroopwafels.
    • The product contains ingredients including milk, cereals containing gluten, wheat and soya. The sugar claim doesn’t tell you whether it’s suitable for people with allergies.

    Céréal

    Céréal Stroopwafels suikerarm is a useful point of comparison for sugar-reduction claims.

    • Albert Heijn’s product page states that it contains 65% less sugars than a regular stroopwafel.
    • Albert Heijn marks this product as ‘Discontinued’. If buying it from another retailer, check the current ingredients and availability.

    Daelmans

    Daelmans Stroopwafels are included here as a regular product for comparing nutritional values.

    • Albert Heijn lists 38 g of sugars per 100 g for a pack of 10.
    • Don’t treat these regular stroopwafels as a lower-sugar product without checking for a relevant claim and the nutritional information for the exact variant.

    Jumbo

    Jumbo Roomboterstroopwafels are a regular option where you can check the number of portions in advance.

    • Jumbo lists 468 g, 12 portions and 36 g of sugars per 100 g.
    • This regular product isn’t interchangeable with a stroopwafel that makes a lower-sugar claim. Check the listed allergens too.

    PLUS

    PLUS Stroopwafels Per Wikkel are a regular pack option for sharing.

    • PLUS lists a 480 g pack and 36.3 g of sugars per 100 g.
    • Compare the nutritional information for these regular stroopwafels separately with that of a lower-sugar product.

    Lidl / Sondey

    Sondey Roomboter stroopwafels are a pack option to assess by the number of pieces.

    • Lidl lists 12 pieces with a total weight of 480 g.
    • Check the nutritional information on the pack if lower sugar is a condition of your purchase.

    ALDI / Heerlijck Banket

    Heerlijck Banket Mini Stroopwafels are a smaller stroopwafel option for the tin.

    • ALDI lists a 300 g pack of mini stroopwafels.
    • Check the sugar content and any comparative claim on the exact pack before treating them as a lower-sugar option.

Joybuy products on this topic

Related products coming soon.

Frequently asked questions

Does ‘less sugar’ mean a stroopwafel is sugar-free?

No. Albert Heijn says that AH Roomboter minder suiker stroopwafels contain 32% less sugar than its regular butter stroopwafels, but they still contain 23 g of sugars per 100 g. Read the nutritional information alongside the comparative claim.

How should I store opened lower-sugar stroopwafels?

Follow the storage instructions for the exact product. For AH Roomboter minder suiker stroopwafels, Albert Heijn recommends storing them in a cool, dry place and keeping them in a sealed tin after opening. Keep the packaging available so colleagues can check the ingredients.

Which allergens should I check for a shared biscuit tin?

Always check the label on the exact pack. For AH Roomboter minder suiker stroopwafels, Albert Heijn lists ingredients including milk, cereals containing gluten, wheat and soya; the product information for Céréal Stroopwafels suikerarm lists wheat, milk, egg and soya. A sugar-reduction claim doesn’t tell you whether these are present.