Who is this choice relevant to?

Tea drinkers comparing lower-sugar options

You want a stroopwafel to enjoy with tea or coffee, so you check the ‘of which sugars’ figure per 100 g and what product any sugar-reduction claim is compared with.

Label readers with ingredient or allergen requirements

As well as sugar, certain ingredients or allergens are important to you. A lower-sugar stroopwafel may have a different recipe from a classic version.

Anyone planning servings for guests

You want to decide in advance how many stroopwafels to serve with tea. The number of waffles in the pack and the stated serving size can help.

What should you look for when choosing?

First, compare the sugar content on the same weight basis. Then check the recipe and decide how much stroopwafel you want to serve.

What to consider What to check when buying Who it matters to
Sugar content Compare ‘of which sugars’ per 100 g and check which stroopwafel a sugar-reduction claim is compared with. I want to choose a lower-sugar option without relying on the front of the pack alone. For around 50% of consumers, this is the most important factor.
Ingredients and allergens Read the current ingredients list and allergen information, even if the pack says it contains less sugar. If certain ingredients aren’t suitable for me, the recipe needs to meet my requirements first. This is the main priority for around 30% of consumers.
Portion size and sharing Check the number of waffles and the stated serving size; a smaller waffle does not automatically contain less sugar per 100 g. When I’m having tea with guests, I want to decide in advance how many to serve. Around 20% of consumers give this top priority.

Common mistakes

  • Assuming ‘less sugar’ means low in sugar

    Albert Heijn states that its butter stroopwafels with less sugar contain 32% less sugar than its regular butter version, but they still contain 23 g of sugars per 100 g.

    Check the nutrition information per 100 g, then use the serving size to work out how much to serve with tea.

  • Confusing mini or gluten-free with lower sugar

    Albert Heijn lists 35 g of sugars per 100 g for Daelmans Mini’s, while Jumbo lists 42,4 g per 100 g for its Lekker Vrij van Gluten stroopwafels. Size and being gluten-free are separate features from sugar reduction.

    First decide which feature you need, then check the others separately on the label.

  • Skipping the ingredients list

    The AH lower-sugar version lists wheat, milk and soya, among other ingredients. The Céréal version has a different recipe, which includes isomalt and egg.

    If you have specific ingredient or allergen requirements, check the current packaging of the exact version you’re buying.

Brands compared

Albert Heijn

AH Roomboter stroopwafels with less sugar offer a direct comparison with the regular AH butter version.

  • Albert Heijn states that they contain 32% less sugar than its regular butter stroopwafels, with 23 g of sugars per 100 g and a serving size of 31,5 g.
  • This version still contains sugar; the product information lists wheat, milk and soya among the relevant allergens.

Céréal

Céréal Stroopwafels suikerarm are an option to compare if you’re looking for a recipe containing sugars and sweetener.

  • Albert Heijn’s product page claims 65% less sugars than a regular stroopwafel and lists ingredients including polydextrose and isomalt.
  • Albert Heijn marks this version as discontinued; don’t assume it’s available without checking again.

Daelmans

The Mini’s reviewed are a good option if you want to serve small stroopwafels, but they are not proven to be a lower-sugar choice.

  • Albert Heijn lists a serving size of 32 g for these Mini’s.
  • The same product information lists 35 g of sugars per 100 g; the mini size does not change the figure per 100 g.

Jumbo

Jumbo offers a Lekker Vrij van Gluten stroopwafel, among other products, if that’s the specific feature you’re looking for.

  • Jumbo states that its Lekker Vrij van Gluten version carries the Crossed Grain mark.
  • Jumbo lists 42,4 g of sugars per 100 g for the same version; being gluten-free does not in itself mean it contains less sugar.

Kanjers

The original Kanjers stroopwafels reviewed are suited to anyone looking for a regular stroopwafel.

  • The original version offers a useful point of comparison if you’re also considering regular stroopwafels.
  • Don’t treat this version as a lower-sugar option unless the current packaging carries a sugar-reduction claim and provides supporting nutrition information.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Does ‘less sugar’ mean a stroopwafel is low in sugar or sugar-free?

No. A comparison with another stroopwafel does not, on its own, mean a product is low in sugar or sugar-free. Albert Heijn states that AH Roomboter stroopwafels with less sugar contain 32% less sugar than the regular AH butter version, but they still contain 23 g of sugars per 100 g. So check both figures on the label.

Does a sweetener mean a stroopwafel contains less sugar?

You can’t tell from the presence of a sweetener alone. According to the product information, the Céréal stroopwafels reviewed contain both sugars and sweetener. Compare the ‘of which sugars’ figure per 100 g and read the ingredients list before choosing.

Are lower-sugar stroopwafels also gluten-free?

Not automatically. The AH lower-sugar version reviewed lists wheat and cereals containing gluten. If gluten-free is a requirement for you, check the label and current allergen information on the specific pack, separately from the sugar claim.

How should I store stroopwafels for tea time?

Follow the storage instructions on the packaging of your chosen stroopwafels. For the AH lower-sugar version, Albert Heijn advises storing it in a cool, dry place and keeping it in a sealed tin after opening.