Who is this choice relevant to?

If you compare sugar on food labels

You’re looking for a stroopwafel with less sugar for King's Day and don’t want to rely on the front of the packaging alone. Compare similar stroopwafels per 100 g and check the nutritional information on the packaging you buy.

If you’re handing out stroopwafels

You’re buying for a group and want to decide in advance how many waffles to offer per person. The number of pieces and their size are practical factors to consider when choosing.

If you need to check the ingredients

You may also be keeping an eye on sweeteners or allergens. So, check the current ingredients list and allergen information on the packaging before choosing a product.

What should you look for when choosing?

First decide whether sugar per 100 g, the portion you’ll hand out or the ingredients matter most to you. Then compare the labels of stroopwafels that meet your priorities.

What to consider What should you check? Who is this most relevant to?
Comparing sugars Compare the sugars per 100 g in similar stroopwafels. Also check energy and saturated fat if these values matter to your choice. I want to choose an option with less sugar without relying on the product name alone. Around 42% of consumers say this comparison is their main priority.
Portions for handing out Check the number of pieces, the weight of each waffle if stated, and how many you want to offer. When handing them out, I want to decide in advance how many each person will get. For around 33% of consumers, choosing portions is the main priority.
Ingredients and allergens Read the ingredients list, check for any sweeteners and review the allergen information on the packaging. If certain ingredients matter to me, I want to know what’s in the stroopwafel before I choose. For around 25% of consumers, checking this is the top priority.

Common mistakes

  • Assuming ‘less sugar’ means ‘sugar-free’

    Comparing a product with another one doesn’t tell you how much sugar the stroopwafel actually contains. The claim also says nothing, on its own, about the other nutritional values.

    Check the sugars, energy and saturated fat per 100 g on the packaging.

  • Comparing only the portions shown on packaging

    Portion sizes can vary from one product to another. This means the values given per portion aren’t always a useful basis for comparing two stroopwafels.

    First compare them per 100 g, as recommended by the Voedingscentrum, then consider how many you want to hand out.

  • Assuming a lower-sugar option meets all your ingredient requirements

    A claim about sugar doesn’t replace checking for sweeteners, other ingredients and allergens.

    Check the current information on the packaging if any of these ingredients matter to your choice.

Brands and retailers to consider

Albert Heijn

Albert Heijn lists both AH Roomboter minder suiker stroopwafels and Céréal Stroopwafels suikerarm in its online range.

  • Two named products to compare using their label information.
  • Check the nutritional values and ingredients on the packaging you buy.

Céréal

Céréal Stroopwafels suikerarm is listed by Albert Heijn.

  • The product name makes it easy to find the variant on the label.
  • Compare the current sugars per 100 g and check for sweeteners and allergens on the packaging.

Daelmans

Daelmans stroopwafels are included in Albert Heijn’s stroopwafel range.

  • A brand to consider when comparing regular stroopwafels.
  • If you’re choosing an option with less sugar, check the claim and nutritional information for the specific variant rather than relying on the brand name.

Jumbo

Jumbo lists, among other products, stroopwafels made with butter and mini stroopwafels in its range.

  • The different sizes give you options for planning how many to hand out.
  • A mini size doesn’t, by itself, mean less sugar per 100 g.

Heerlijck Banket

ALDI Netherlands lists regular and mini stroopwafels under the Heerlijck Banket brand.

  • The choice between regular and mini stroopwafels can help if size is a priority.
  • Check the label separately if less sugar is your main priority.

Stroopwafels for a pre-decided portion

These two Kanjers packs let you decide in advance how many stroopwafels to hand out at a King's Day gathering. If you’re mainly comparing sugar, check the nutritional information per 100 g on the packaging.

Kanjers Extra Delicious Stroopwafels, 10 pieces

Kanjers Extra Delicious Stroopwafels, 10 pieces

A pack of 10 lets you decide in advance how many stroopwafels to hand out.

If you’re choosing based on sugar, compare the nutritional values per 100 g and read the ingredients and allergen information on the packaging.

View at Joybuy
Kanjers Original Stroopwafels, 8 pieces

Kanjers Original Stroopwafels, 8 pieces

This pack contains 8 pieces, so you can decide in advance how many waffles to hand out.

Check the packaging if the packaging format, ingredients or allergens matter to you. For a sugar comparison, use the values per 100 g.

View at Joybuy

Frequently asked questions

Does ‘less sugar’ mean a stroopwafel contains little sugar?

No. The claim refers to a reduction compared with a similar product, not to the amount of sugar the stroopwafel actually contains. So, compare the current nutritional values per 100 g on the packaging.

How do I compare stroopwafels when the portion sizes on the packaging differ?

First compare the values per 100 g. The Voedingscentrum notes that portion sizes on labels can differ; then decide how many waffles you want to offer.

Does choosing a smaller stroopwafel make it easier to choose one with less sugar?

A smaller size can make it easier to hand out a set number of pieces, but it doesn’t, by itself, tell you anything about sugars per 100 g. For a sugar comparison, check the nutrition table; to work out how many you’ll hand out, check the number of waffles.

What should I look for if sweeteners matter to me?

Read the ingredients list on the packaging you buy. The Voedingscentrum distinguishes between, among other things, polyols and high-intensity sweeteners. The claim ‘less sugar’ doesn’t tell you which ingredients a particular stroopwafel contains.

Is online product information enough to make a purchase?

Use product listings to find options, but check the packaging for the current nutritional values, ingredients and allergen information. Albert Heijn notes that this information may change.