Who is this choice relevant for?

Parents keeping an eye on sugar

You want to hand out stroopwafels, but compare the sugar per 100 g and per biscuit rather than relying solely on the claim on the front of the pack.

Organisers catering for different dietary needs

You’re taking treats into school, an after-school club or a party, and want to find out in advance which children may need a different product because of allergies or other dietary requirements. The Netherlands Nutrition Centre recommends asking about these needs beforehand.

Parents who want an easy treat to hand out

You’re looking for a small portion you can set out for each child that fits the school or after-school club’s rules.

What should you look for when choosing?

First, compare the sugar claim with the nutritional information. Then check whether the portion size and ingredients are suitable for the children you’re handing them out to.

What to consider What to check before buying Who is this most important for?
Sugar per portion Check what the claim is being compared with and look at the sugar per 100 g and per biscuit. Also check the ingredients list for sweeteners. If I’m handing out lower-sugar stroopwafels, I want to know how much sugar is in the biscuit each child will get. Around 37% of consumers put this sugar comparison first.
Allergens and dietary requirements Read the ingredients and allergen information for the specific variety, and ask in advance about any dietary requirements in the group. When there are different dietary requirements in the class, I want to avoid giving a child a biscuit that isn’t suitable for them. For around 27% of consumers, this is their main priority.
Portion size and treat rules Check the number of biscuits, the portion size and whether they’re individually wrapped. Agree the treat with the school or after-school club. When I’m handing out treats to a group, I want to be able to set out small portions that meet local rules. This is the main concern for around 36% of consumers.

Common mistakes when choosing treats

  • Taking ‘lower sugar’ to mean ‘sugar-free’

    Albert Heijn states that AH Roomboter minder suiker stroopwafels contain 32% less sugar than its regular butter stroopwafels, but they still contain 23 g of sugars per 100 g. This comparison doesn’t tell you how much sugar is in the portion you’ll be handing out.

    Check the current nutritional information per 100 g and work out the amount based on the weight of the biscuit each child will get.

  • Choosing a biscuit before checking dietary requirements

    According to Albert Heijn, the lower-sugar AH variety contains wheat, milk and soya. Jumbo says its gluten-free stroopwafels contain egg and lupin, and warns that they may contain nuts and sesame. So a variety that’s suitable for one child may not be suitable for the whole group.

    Ask about allergies and other dietary requirements in advance, read the packaging for each variety you choose, and arrange an alternative where needed.

  • Assuming the pack size tells you how many treats you can hand out

    A stated number of portions doesn’t tell you whether the biscuits are individually wrapped or which portion size fits the school or after-school club’s rules.

    Count the children and any alternatives you’ll need in advance. Then check the number of biscuits, whether they’re individually wrapped and the local rules for treats.

  • Counting on a particular lower-sugar variety being available

    On 7 October 2026, Albert Heijn listed Céréal Stroopwafels suikerarm as ‘No longer in range’. A stated sugar reduction doesn’t mean you can order this variety from that retailer.

    Check well before the event that you can buy the variety you want, and check the current packaging before choosing it for the group.

    Switching to a different biscuit at the last minute takes extra preparation.

Brands and product ranges to consider

Albert Heijn

AH Roomboter minder suiker stroopwafels are worth considering if you’re looking for a product-specific sugar comparison.

  • Albert Heijn states that they contain 32% less sugar than AH Roomboter stroopwafels, 23 g of sugars per 100 g and a portion size of 31,5 g.
  • According to Albert Heijn, the variety contains wheat, milk and soya. Check the current packaging before buying for a group.

Céréal

Céréal Stroopwafels suikerarm uses a different basis for its sugar claim from the AH variety, so the percentages aren’t a direct product comparison.

  • The product listing at Albert Heijn says it contains 65% less sugar than a regular stroopwafel, and mentions fibre and a sweetener.
  • On 7 October 2026, Albert Heijn listed the variety as ‘No longer in range’. The listing names wheat, milk, egg and soya as allergens.

Jumbo Lekker Vrij

The gluten-free stroopwafels are a separate dietary option to consider, not a variety with a proven sugar reduction.

  • Jumbo labels these stroopwafels as gluten-free and displays the Crossed Grain mark.
  • Jumbo states that they contain 42,4 g of sugars per 100 g and contain egg and lupin. The product may contain nuts and sesame.

Daelmans

PLUS lists Daelmans Stroopwafels and Daelmans Mini Stroopwafels in different sizes to consider for a treat.

  • For a mini variety, you can use the number of biscuits and the weight shown on the pack to work out how you’d like to hand them out.
  • Only choose a Daelmans variety to meet a lower-sugar goal based on the claim and nutritional information on that specific pack.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Does ‘lower sugar’ mean a stroopwafel is sugar-free?

No. Albert Heijn states that AH Roomboter minder suiker stroopwafels contain 32% less sugar than its regular butter stroopwafels, but they still contain 23 g of sugars and 22 g of added sugars per 100 g. Also consider the portion you’ll actually be handing out.

What should I ask about allergens before handing out treats?

Ask in advance which children have allergies or other dietary requirements, then check the ingredients of the specific biscuits. The Netherlands Nutrition Centre also recommends considering children’s religious dietary requirements when choosing treats. Provide an alternative if needed.

Is a gluten-free stroopwafel also low in sugar?

Not necessarily. Jumbo states that Jumbo Lekker Vrij van Gluten Stroop Wafels contain 42,4 g of sugars per 100 g. The same product information lists egg and lupin and warns that the wafers may contain nuts and sesame, so assess the sugar content and allergens separately.