Who might find this choice relevant?

Holidaymakers keeping an eye on sugar

Want to take a stroopwafel with you, but is choosing one with less sugar your main priority? Compare the sugars per 100 g with those in a similar standard stroopwafel. Then check the weight of one portion: a claim on the front of the pack won’t tell you how much sugar you’ll eat per biscuit.

Families planning portions in advance

For a day at the beach or a car journey, you can decide in advance how many stroopwafels to take, rather than bringing the whole pack. The University of Groningen describes how smaller units can help when consumers decide on their own total portion. Size alone doesn’t tell you anything about the sugar content.

Travellers with dietary requirements

If you need to avoid gluten or certain allergens, start by checking the ingredients and allergen information on the specific pack. A gluten-free stroopwafel isn’t automatically lower in sugar; equally, a lower-sugar variety isn’t automatically suitable if you have an allergy.

What should you look for when choosing?

Start with what matters most to you: a lower sugar content, a portion you can plan in advance, or ingredients that meet your needs. Then use the nutrition information per 100 g to compare stroopwafels and see how the figures apply to your portion.

What to look for What to check when buying Who it matters to
Less sugar Compare the sugars per 100 g with those in a similar standard stroopwafel, and check how much sugar is in one portion. If I mainly want less sugar, I need comparable nutrition information rather than just a claim on the pack. For around 50% of consumers, a lower sugar content comes first.
Portions for when you’re out Check the number of biscuits and the weight per portion, then decide how many to take. When I’m out for the day, I want to be able to decide in advance how many stroopwafels to take. Around 30% of consumers say portion size is their priority.
Ingredients and allergens Read the ingredients and allergen information on the pack, including warnings about possible traces. If I need to avoid an allergen or eat gluten-free, the specific stroopwafel must meet that requirement. For around 20% of consumers, this is their first consideration.

Common mistakes

  • Reading ‘less sugar’ as ‘sugar-free’

    According to Albert Heijn, AH Roomboter minder suiker stroopwafels still contain 23 g of sugars per 100 g. The claim compares them with the standard AH butter stroopwafel; it doesn’t mean they contain no sugar.

    Check the sugars and portion size in the nutrition information, and see which product is being used for the comparison.

  • Assuming gluten-free means less sugar

    Jumbo Lekker Vrij van Gluten Stroop Wafels are a gluten-free variety, but Jumbo lists 42,4 g of sugars per 100 g. Being gluten-free therefore answers a different question when you’re choosing what to buy.

    First check that the pack meets your dietary requirement, then assess the sugar content separately.

  • Comparing only the number of stroopwafels

    A smaller biscuit or a pack with more biscuits won’t tell you how much sugar there is per 100 g. For example, the lower-sugar AH variety lists portions of 31,5 g; you need the weight of each biscuit to understand the nutrition information for one portion.

    Compare products per 100 g first, then check the weight of the portion you want to take with you.

  • Checking allergens only after you’ve bought them

    According to Albert Heijn, the lower-sugar AH variety contains milk, cereals containing gluten and soya, among other ingredients. Jumbo’s gluten-free variety contains egg and lupin, and may contain nuts and sesame.

    Before buying, check the up-to-date ingredients and allergen information on the exact pack you’re choosing.

Brands and retailers compared

Compare specific stroopwafels, not just brand names: sugar content, portions and allergens can vary between varieties.

Albert Heijn

AH Roomboter minder suiker stroopwafels offer a clear comparison with the standard AH butter stroopwafel.

  • According to Albert Heijn, this variety contains 23 g of sugars per 100 g and 32% less sugar than the standard AH butter stroopwafel. The pack lists 10 portions of 31,5 g.
  • The variety still contains sugars, as well as milk, cereals containing gluten and soya, among other ingredients; check the current pack.

Daelmans

Daelmans Originele Stroopwafels are a standard stroopwafel option for anyone who isn’t primarily looking to reduce their sugar intake.

  • PLUS describes this variety as thin waffles with a syrup filling, butter, cinnamon and vanilla.
  • PLUS lists 38 g of sugars per 100 g for this variety. Check the allergens too if you need to avoid wheat, soya or milk.

Jumbo

Jumbo’s range includes a gluten-free stroopwafel for consumers whose first priority is avoiding gluten.

  • According to the product information, Jumbo Lekker Vrij van Gluten Stroop Wafels carry the Crossed Grain mark.
  • According to Jumbo, this variety contains 42,4 g of sugars per 100 g. Also check the information about egg and lupin, and possible traces of nuts and sesame.

Lidl / Sondey

Lidl lists Sondey Margarine stroopwafel as a product sold in its stores, in a 378 g pack.

  • The pack weight gives you a starting point when deciding how much to take on holiday.
  • If you’re looking for less sugar, compare the nutrition information per 100 g with that for a similar stroopwafel in store.

ALDI

ALDI lists KANJERS Stroopwafels, as well as a mini stroopwafel variety.

  • The KANJERS listing gives pack weights of 180–320 g; with mini stroopwafels, you can also take the weight of each biscuit into account.
  • If you’re choosing a lower-sugar option, use the nutrition information on the specific pack to assess it, not the size.

PLUS

PLUS gives you a way to compare stroopwafels from Daelmans and other brands.

  • The product information for Daelmans Originele Stroopwafels lists 38 g of sugars per 100 g.
  • Don’t choose based on the retailer alone: check the sugar content, portion size and ingredients on each pack.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Are lower-sugar stroopwafels sugar-free?

No. According to Albert Heijn, AH Roomboter minder suiker stroopwafels contain 23 g of sugars per 100 g. For this product, ‘less sugar’ means a comparison with the standard AH butter stroopwafel. To find out how much sugar is in one portion, check the weight of a stroopwafel too.

How do I compare the AH variety with a standard stroopwafel?

First compare the sugars per 100 g, then check the weight per portion. Albert Heijn lists 23 g of sugars per 100 g for AH Roomboter minder suiker stroopwafels and claims they contain 32% less sugar than the standard AH butter stroopwafel. To compare them per biscuit, use the portion information on both packs.

Does a gluten-free stroopwafel also contain less sugar?

Not necessarily. Jumbo lists 42,4 g of sugars per 100 g for Lekker Vrij van Gluten Stroop Wafels. If you’re choosing a gluten-free product, check the specific pack and compare the sugar content separately if that matters to you too.

How should I store stroopwafels on holiday?

Follow the storage instructions on the pack you’re taking with you. For its lower-sugar variety, Albert Heijn advises storing it in a cool, dry place and keeping it in a sealed tin once opened; Jumbo also advises storing its gluten-free variety in a cool, dry place.