Who is this choice relevant to?

Party host looking to serve less sugar

You’re looking for an alternative to regular stroopwafels. Compare the sugar claim with the ‘of which sugars’ value per 100 g in the nutrition information, so you can compare packs of different sizes.

Host catering for different dietary needs

You’re serving guests who need to consider allergens or choose gluten-free options. Check the packaging of the products you’re actually serving; a lower-sugar claim tells you nothing about these other qualities.

Planner looking to portion out treats

You want to decide in advance how many stroopwafels to offer each guest. Check the weight per waffle and work out the nutritional values for the portion you’ll be serving.

What should you look for when buying?

When comparing lower-sugar stroopwafels, start with the sugars per 100 g. Then consider the portion you want to serve and whether the ingredients are suitable for your guests.

What to consider What to check when buying Who it matters to
Less sugar Read the claim and compare ‘of which sugars’ per 100 g with a regular stroopwafel. If I want to serve less sugar, I want to be able to assess the difference compared with a regular waffle. For around 50% of consumers, a proven reduction in sugar is the main reason to buy.
Allergens Check the ingredients and allergens on the pack you buy; assess a gluten-free label separately from the sugar claim. If a guest needs to avoid certain ingredients, I want to know what’s in the treat before serving it. For around 25% of consumers, this check comes first.
Portion size Check the weight per waffle and the nutritional values for the portion you plan to serve. Anyone serving stroopwafels to several guests will want to plan the size of each treat in advance. For around 25% of consumers, portion size is the first consideration.

Common mistakes when choosing

  • Reading ‘less sugar’ as ‘sugar-free’

    A lower-sugar claim compares one product with another. The stroopwafel may still contain sugars.

    Alongside the claim, check the ‘of which sugars’ value and look at the amount per portion.

  • Treating an old product listing as a buying option

    Albert Heijn says Céréal Low-Sugar Stroopwafels contain 65% less sugar than a regular stroopwafel, but also marks the variant as ‘discontinued’.

    Check which variant you can actually buy and read its current label.

  • Overlooking allergens in a small treat

    Albert Heijn and PLUS product listings mention wheat, milk, soya or egg among the ingredients of various stroopwafels. A small portion doesn’t change what’s in them.

    Check the allergen information for each variant you choose, and keep the packaging handy when serving.

  • Comparing packs alone

    A pack with more or heavier waffles doesn’t, by itself, tell you much about the sugars in one treat.

    Compare products per 100 g, then use the weight per waffle to assess the portion you’re planning to serve.

Brands to consider

Albert Heijn

Albert Heijn lists AH Butter Lower-Sugar Stroopwafels alongside a range of regular stroopwafels.

  • The product name makes it easy to identify this as an option to compare for sugar content.
  • Before buying, check the current nutrition information to compare its sugar content with a regular version.

Céréal

Albert Heijn’s product listing describes Céréal Low-Sugar Stroopwafels as containing 65% less sugar than a regular stroopwafel.

  • The listing gives a specific comparative sugar claim.
  • Albert Heijn marks this variant as ‘discontinued’ and lists egg, milk, soya and wheat as allergens.

Daelmans

Daelmans offers regular stroopwafels, including a pack of two.

  • The twin pack gives you a set number of waffles per pack.
  • For the regular version, PLUS lists 38 g of sugars per 100 g and wheat, soya and milk as allergens. The twin pack is not an indication of lower sugar.

Jumbo

Jumbo’s range includes regular stroopwafels and a separately listed gluten-free version.

  • Jumbo lists Jumbo Gluten-Free Stroopwafels 240 g as a separate option for anyone looking for a gluten-free label.
  • Gluten-free doesn’t automatically mean lower in sugar; check the nutrition information separately.

PLUS

PLUS lists its own-brand stroopwafels and Daelmans variants, which you can compare by checking their labels.

  • The product information for PLUS Stroopwafels lists 36.3 g of sugars per 100 g.
  • This figure doesn’t make it a lower-sugar stroopwafel. PLUS lists wheat, soya and milk among the ingredients for this product; check the pack you buy.

Stroopwafels at Joybuy

Related products coming soon.

Frequently asked questions

Is a lower-sugar stroopwafel also sugar-free?

No. ‘Less sugar’ describes a comparison; it doesn’t mean the stroopwafel contains no sugars. Check the ‘of which sugars’ value on the pack and consider the portion size too.

How much sugar is in a regular stroopwafel?

According to the Voedingscentrum, one extra-large 40 g stroopwafel contains an average of 14.7 g of sugar. This isn’t a fixed amount for every brand or size, so use the nutrition information for the product you plan to serve.

What should I check if a guest has an allergy?

Before serving, read the allergen information for the exact stroopwafels you’ve bought. The Netherlands Food and Consumer Product Safety Authority says allergens must be clearly shown on the label of prepacked foods; ingredients can vary between stroopwafels.

Does a gluten-free stroopwafel also contain less sugar?

Not necessarily. A gluten-free label and a lower-sugar claim describe different qualities. To compare sugar content, check the claim and the ‘of which sugars’ value per 100 g for the gluten-free version you’ve chosen.

What should I check if I bought the stroopwafels earlier?

Keep the packaging and check the ingredients, allergens and portion size again before serving. This will help you give guests accurate information about the products actually on the table.