What should you look for when choosing?
Decide what matters most for your Friday afternoon get-together: demonstrably less sugar, an amount that suits your group, or a specific dietary or allergen check. Then compare the labels of products that meet your first requirement.
| What to consider |
What to check |
Who it matters to |
| Sugar reduction |
Check what the claim is compared with, and read the sugars per 100 g and the serving size. |
If I want to serve less sugar, I need to know exactly what the comparison on the label means. For around 50% of consumers, reducing sugar is the main reason for buying. |
| Quantity and size |
Compare the number of biscuits and the total weight with the group you’re buying for. |
For a sharing platter, I want enough biscuits for everyone without unnecessary leftovers. The right quantity is the main consideration for around 30% of consumers. |
| Dietary needs and allergens |
Read the latest ingredients and allergen information; check for a gluten-free label if needed. |
If a guest needs to avoid gluten or has an allergy, I need to know which stroopwafel I can serve. Dietary and allergen requirements come first for around 20% of consumers. |
Stroopwafels on Joybuy
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Frequently asked questions
Are lower-sugar stroopwafels also sugar-free?
No. Albert Heijn states that AH Roomboter minder suiker stroopwafels contain 32% less sugar than its regular butter stroopwafels, but they still contain 23 g of sugars and 22 g of added sugars per 100 g. Check both the comparison and the nutrition table.
Which allergens should I check in stroopwafels for guests?
Check the latest packaging for any allergens relevant to your guests. Albert Heijn lists milk, cereals containing gluten and soya, among other ingredients, in its lower-sugar version; PLUS lists wheat, soya and milk for Daelmans Original. If gluten-free is essential, choose a product with a clear gluten-free label and check its packaging too.
How should I store stroopwafels after drinks?
Follow the storage instructions on the packaging of the stroopwafels you’ve chosen. Albert Heijn advises storing its lower-sugar version in a cool, dry place and keeping it in a sealed tin after opening; PLUS advises storing Daelmans Original in a cool, dry, dark place. Check the use-by or best-before date on the packaging.
Can a pack simply say ‘less sugar’?
No. Nutrition claims are governed by European rules. The Netherlands Food and Consumer Product Safety Authority highlights these rules; according to the European Commission, nutrition claims are only permitted if they are included in the annex to Regulation (EC) No 1924/2006. For a specific product, check what comparison the manufacturer gives and how much sugar is listed in the nutrition table.