Who is this choice relevant to?

An organiser keeping an eye on sugar

You want to serve stroopwafels and are looking for a verifiable sugar value per 100 g, as well as the amount per serving. That way, you can judge what a claim such as ‘less sugar’ means for the product you’ve chosen.

A host planning a sharing platter

You’re looking for a pack with the right number and size of biscuits for your group. A regular stroopwafel or a mini version isn’t automatically a lower-sugar choice.

An organiser who needs to check allergens

Before serving, you want to check whether a guest needs a gluten-free option and whether ingredients such as milk, wheat or soya could be a problem. The Netherlands Nutrition Centre points out that allergens are clearly identified on the label.

What should you look for when choosing?

Decide what matters most for your Friday afternoon get-together: demonstrably less sugar, an amount that suits your group, or a specific dietary or allergen check. Then compare the labels of products that meet your first requirement.

What to consider What to check Who it matters to
Sugar reduction Check what the claim is compared with, and read the sugars per 100 g and the serving size. If I want to serve less sugar, I need to know exactly what the comparison on the label means. For around 50% of consumers, reducing sugar is the main reason for buying.
Quantity and size Compare the number of biscuits and the total weight with the group you’re buying for. For a sharing platter, I want enough biscuits for everyone without unnecessary leftovers. The right quantity is the main consideration for around 30% of consumers.
Dietary needs and allergens Read the latest ingredients and allergen information; check for a gluten-free label if needed. If a guest needs to avoid gluten or has an allergy, I need to know which stroopwafel I can serve. Dietary and allergen requirements come first for around 20% of consumers.

Common mistakes

  • Reading ‘less sugar’ as ‘sugar-free’

    Albert Heijn states that its lower-sugar butter stroopwafels still contain 23 g of sugars per 100 g. The stated reduction is compared with AH Roomboter stroopwafels.

    As well as the claim, check the nutritional values per 100 g and the stated serving size.

  • Assuming gluten-free means lower sugar

    A gluten-free label answers a different question from a claim about sugar reduction. Jumbo lists the Crossed Grain mark for Lekker Vrij van Gluten Stroop Wafels; on its own, this says nothing about the amount of sugars.

    If you’re choosing gluten-free stroopwafels and sugar reduction also matters, check the nutritional information separately.

  • Looking only at the number of biscuits

    The number of stroopwafels doesn’t tell you how many you’ll serve each guest or how many will be left after drinks. Albert Heijn lists 10 biscuits and 315 g for its lower-sugar version; ALDI lists 12 biscuits and 378 g for its regular stroopwafels.

    Match the number of biscuits and the total weight to your group, then choose a suitable size.

  • Relying on a label you checked earlier

    Ingredients and nutritional information can change. This is especially important if you’re choosing based on allergens or a specific sugar value.

    Check the packaging again before buying and serving.

Brands to consider

Albert Heijn

AH Roomboter minder suiker stroopwafels are a specific product you can use to compare a sugar-reduction claim with the nutritional information.

  • Albert Heijn states that they contain 32% less sugar than AH Roomboter stroopwafels, with 23 g of sugars per 100 g and 10 biscuits per pack.
  • This version isn’t sugar-free and contains milk, cereals containing gluten and soya, among other ingredients. Check the latest packaging.

Daelmans

Daelmans Original is a regular stroopwafel for anyone putting together a traditional sharing platter; PLUS lists a bag of 10 biscuits.

  • PLUS states that this version has a 50% syrup filling.
  • PLUS lists 38 g of sugars per 100 g and wheat, soya and milk as allergens. The information provided does not support a claim that this product contains less sugar.

Jumbo Lekker Vrij

Jumbo Lekker Vrij van Gluten Stroop Wafels is worth considering if you’re specifically looking for gluten-free stroopwafels.

  • Jumbo lists the Crossed Grain mark for this product.
  • A gluten-free label says nothing about sugar reduction. Check the nutritional information on the packaging for that.

Sondey

Lidl includes stroopwafels in its Sondey range.

  • The range gives you a starting point for finding a suitable size for your sharing platter.
  • Check the nutritional information on the packaging of a specific Sondey stroopwafel before considering it a lower-sugar option.

ALDI

ALDI lists a regular pack of stroopwafels containing 12 biscuits and weighing 378 g.

  • The stated number of biscuits and weight help you plan a sharing platter.
  • If lower sugar is a requirement, check the nutritional information on the latest packaging; the pack size does not support a sugar-reduction claim.

Stroopwafels on Joybuy

Related products coming soon.

Frequently asked questions

Are lower-sugar stroopwafels also sugar-free?

No. Albert Heijn states that AH Roomboter minder suiker stroopwafels contain 32% less sugar than its regular butter stroopwafels, but they still contain 23 g of sugars and 22 g of added sugars per 100 g. Check both the comparison and the nutrition table.

Which allergens should I check in stroopwafels for guests?

Check the latest packaging for any allergens relevant to your guests. Albert Heijn lists milk, cereals containing gluten and soya, among other ingredients, in its lower-sugar version; PLUS lists wheat, soya and milk for Daelmans Original. If gluten-free is essential, choose a product with a clear gluten-free label and check its packaging too.

How should I store stroopwafels after drinks?

Follow the storage instructions on the packaging of the stroopwafels you’ve chosen. Albert Heijn advises storing its lower-sugar version in a cool, dry place and keeping it in a sealed tin after opening; PLUS advises storing Daelmans Original in a cool, dry, dark place. Check the use-by or best-before date on the packaging.

Can a pack simply say ‘less sugar’?

No. Nutrition claims are governed by European rules. The Netherlands Food and Consumer Product Safety Authority highlights these rules; according to the European Commission, nutrition claims are only permitted if they are included in the annex to Regulation (EC) No 1924/2006. For a specific product, check what comparison the manufacturer gives and how much sugar is listed in the nutrition table.