Who is this relevant to?

Portion planners watching their weight

You want to make room for a stroopwafel in what you eat each day. So, don’t just compare the nutritional values per 100 g; also check the weight and energy content of each one.

Sugar comparers

You’re looking for a stroopwafel with less sugar and want to know what the claim is being compared with. The amount of sugars per 100 g makes it easier to compare different packs.

Ingredient and allergen checkers

You need to avoid certain ingredients or want to know what else is in a sugar-reduced stroopwafel. Check the ingredients and allergens for the exact variant you’re buying.

What should you look for when choosing?

According to the Netherlands Nutrition Centre, first compare the nutritional values per 100 g. Then check the weight of each stroopwafel so you can relate those values to the portion you plan to eat.

What to consider What to look for Who it matters to
Energy and portion size Compare kcal per 100 g and use the weight per piece to assess your portion. If I want to fit a stroopwafel into what I eat that day, I want to know how much energy my portion provides; around 42% of consumers put energy and portion size first.
Sugars and claims Check ‘of which sugars’ per 100 g, and when you see ‘less sugar’, check which product it is being compared with. I want to get less sugar from a stroopwafel without mistaking a comparative claim for a low amount; sugar comparisons are a key consideration for around 33% of consumers.
Ingredients and allergens Check the current ingredients list and allergen information; compare fibre per 100 g if it matters to your choice. If I need to avoid an ingredient, the product’s composition matters more than the sugar claim; around 25% of consumers give ingredients and allergens top priority.

Common mistakes

  • Reading ‘less sugar’ as ‘low sugar’

    Albert Heijn lists 23 g of sugars per 100 g for its AH Roomboter minder suiker stroopwafels. For a ‘low sugar’ claim on solid foods, the European Union’s Regulation (EC) No 1924/2006 sets a limit of no more than 5 g of sugars per 100 g.

    Use a comparative claim as a starting point, then check the amount listed under ‘of which sugars’ per 100 g.

  • Looking only at sugars

    A lower sugar value doesn’t tell you how much energy a portion provides. Albert Heijn lists 396 kcal per 100 g and a portion size of 31.5 g for its lower-sugar variant.

    Compare the energy per 100 g, then decide how many you want to eat. The Netherlands Nutrition Centre advises eating as few biscuits as possible when trying to lose weight.

  • Overlooking allergens in a sugar-reduced variant

    A different amount of sugars says nothing about whether a product is suitable for someone with an allergy. According to Albert Heijn, the AH variant mentioned contains, among other things, cereals containing gluten, milk and soya.

    Before buying or serving it, check the allergen information and ingredients list on the current packaging.

  • Relying on an old product listing

    Albert Heijn lists Céréal Stroopwafels suikerarm as ‘no longer in the range’. So, an existing product description doesn’t mean you can still buy this variant there.

    Check current availability with the retailer you plan to buy from, and read the nutritional information on the packaging.

Brands compared

Albert Heijn

AH Roomboter minder suiker stroopwafels is an option for comparing sugar content within this product range.

  • Albert Heijn says it contains 32% less sugar than its regular butter stroopwafels, with 23 g of sugars, 26 g of fibre and 396 kcal per 100 g.
  • The same product information lists 11 g of saturated fat per 100 g and allergens including milk, cereals containing gluten, soya and lactose. Compare portion sizes too, and check the packaging.

Daelmans

Daelmans Originele Stroopwafels offer a point of comparison if you want to compare a regular butter stroopwafel with a lower-sugar variant.

  • The PLUS listing mentions butter, cinnamon, vanilla and 50% syrup filling.
  • PLUS lists 38 g of sugars and 429 kcal per 100 g for this variant. These values don’t necessarily apply to other Daelmans variants.

Céréal

Céréal Stroopwafels suikerarm is a separate product variant for anyone assessing sugar content.

  • The Albert Heijn product listing says it contains 65% less sugar than a regular stroopwafel and lists ingredients including fructose and isomalt.
  • Albert Heijn lists this variant as ‘no longer in the range’. If you find it at another retailer, check the current nutritional information and availability.

Jumbo

Jumbo’s stroopwafel range includes several different products, each of which should be assessed separately.

  • The category listing includes Jumbo Stroopwafels met Roomboter and Jumbo Lekker Vrij van Gluten Stroop Wafels.
  • If you’re choosing based on sugar content, compare the nutritional information on the exact pack; the product name alone won’t tell you enough.

Sondey

Sondey is a Lidl brand with a listing for regular butter stroopwafels.

  • Lidl lists a 480 g pack of 12 Sondey Roomboter stroopwafels.
  • Use the nutritional information on the exact pack to compare sugars and energy; the product name doesn’t indicate reduced sugar.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Does ‘less sugar’ mean the same as ‘low sugar’?

No. ‘Less sugar’ compares one product with another: Albert Heijn says its lower-sugar stroopwafels contain 32% less sugar than its regular butter variant. Under the European Union’s Regulation (EC) No 1924/2006, a ‘low sugar’ claim for solid foods means no more than 5 g of sugars per 100 g; the AH variant mentioned lists 23 g per 100 g.

Is a lower-sugar stroopwafel a sensible choice if I want to lose weight?

The sugar claim alone isn’t enough to decide: also consider the energy content of your portion and what else you eat. The Netherlands Nutrition Centre advises eating as few products such as biscuits as possible when trying to lose weight.

Which figures should I compare on the label?

First compare stroopwafels per 100 g, then check the weight of each one. This lets you compare energy, sugars, saturated fat and fibre on the same basis, before assessing the nutritional value of your portion, as the Netherlands Nutrition Centre recommends when comparing labels.

Should I check the ingredients in a lower-sugar variant too?

Yes. According to the product information, Albert Heijn’s lower-sugar stroopwafels contain, among other things, cereals containing gluten, milk and soya. Check the current packaging if you need to avoid any ingredients or allergens.