Who is this choice relevant to?

People buying treats who are watching their sugar intake

You want to serve a stroopwafel with coffee or when visiting a new baby, and be able to compare its sugars per 100 g with those in a regular stroopwafel.

Hosts looking for a classic biscuit

You’re looking for a butter stroopwafel to serve as an extra biscuit alongside rusks with aniseed sprinkles. A familiar stroopwafel matters more to you than a proven reduction in sugar.

People checking ingredients for their guests

Before buying, you want to check whether the allergens and other ingredients in your chosen stroopwafel are suitable for the people who’ll be sharing the food.

What should you look for when choosing?

If you’re considering stroopwafels for a get-together featuring rusks with aniseed sprinkles, the sugar content, the role of the biscuit, the ingredients and your serving plans will help you decide which pack is right.

What to consider What to check before buying Who it matters to
Sugars per 100 g Compare the sugars per 100 g in similar stroopwafels, and check which product a reduction claim is based on. Albert Heijn lists 23 g per 100 g for its AH butter stroopwafels with less sugar, and 34 g per 100 g for its regular butter stroopwafels. I want to serve a stroopwafel whose sugar content I can compare with a regular version. A proven reduction in sugar is the top priority for around 40% of consumers.
Its role in the treat Decide whether rusks with aniseed sprinkles will remain the main treat, with the stroopwafel as an extra biscuit. PLUS lists 38 g of sugars per 100 g for its regular Daelmans stroopwafels. If I mainly want to serve guests a classic stroopwafel with coffee, reducing sugar doesn’t have to be my first priority. For around 30% of consumers, that familiar choice matters most.
Allergens and ingredients Read the allergen information and ingredients list on the current packaging. For the varieties mentioned, look out for wheat, milk and soya, as well as egg and isomalt in Céréal products. I want guests to be able to check first whether they can eat the biscuit; a lower sugar content won’t determine that for them. For around 20% of consumers, checking the ingredients is a priority.
Availability and packaging Check current stock, pack size and best-before date for the occasion you have planned. Albert Heijn lists Céréal as no longer available in its range. If I’m expecting guests soon, I want to know in advance whether I can buy enough of the stroopwafels I’ve chosen. This practical planning comes first for around 10% of consumers.

Common mistakes

  • Relying only on ‘less sugar’

    A relative reduction doesn’t tell you how much sugar the stroopwafel contains per 100 g. Albert Heijn lists 23 g per 100 g for its AH butter stroopwafels with less sugar, compared with 34 g for its regular butter stroopwafels.

    Compare the nutrition information per 100 g for products of the same type, and read the ingredients list.

  • Taking an old product listing as proof it’s in stock

    Albert Heijn lists Céréal low-sugar stroopwafels as no longer available in its range. That doesn’t tell you whether you can buy the product from another retailer.

    Check stock with the retailer you want to order from, and compare the nutrition information on the pack you actually buy.

  • Assuming lower-sugar stroopwafels are suitable for every guest

    The stroopwafels mentioned with a sugar-reduction claim still contain allergens. The Céréal listing also mentions isomalt as a sweetener.

    Ask guests about any relevant allergies or ingredients they avoid, and keep the packaging handy so they can check it.

  • Planning to serve stroopwafels instead of rusks with aniseed sprinkles

    A stroopwafel is a different kind of biscuit, and won’t automatically take the place of rusks with aniseed sprinkles if those are the intended treat.

    Plan the rusks with aniseed sprinkles separately, and offer a stroopwafel as an extra option if you like.

Brands to consider

Albert Heijn

The AH own-brand range includes a butter stroopwafel with less sugar and a regular butter stroopwafel, making them easy to compare directly.

  • Albert Heijn says its lower-sugar version contains 32% less sugar than its regular butter stroopwafels, with 23 g of sugars and 26 g of fibre per 100 g.
  • The reduction applies to that specific comparison. According to Albert Heijn, the lower-sugar version contains ingredients including wheat, milk and soya.

Céréal

Céréal low-sugar stroopwafels are advertised as containing less sugar than a regular stroopwafel.

  • The Albert Heijn listing states that they contain 65% less sugar than a regular stroopwafel.
  • Albert Heijn lists the product as no longer available in its range. If you find it at another retailer, check the current packaging, including the nutrition information; the ingredients listing includes wheat, milk, soya, egg and isomalt.

Daelmans

The Daelmans stroopwafels listed by PLUS are a regular butter variety for anyone looking for a classic extra biscuit.

  • PLUS lists butter, cinnamon, vanilla and 50% syrup filling for this variety.
  • PLUS also lists 38 g of sugars per 100 g, so this product isn’t an example of a lower-sugar stroopwafel.

Jumbo

Jumbo’s stroopwafel range includes several types, such as regular, mini and gluten-free stroopwafels.

  • The range offers different product types to explore individually.
  • A gluten-free or smaller stroopwafel isn’t automatically lower in sugar. Compare the nutrition information for each product.

Related products on Joybuy

Related products will appear soon.

Frequently asked questions

How do I compare lower-sugar stroopwafels?

Compare the sugars per 100 g in similar stroopwafels. The Netherlands Nutrition Centre advises comparing products per 100 g; also read the ingredients list and check what any sugar-reduction claim is based on.

Can stroopwafels replace rusks with aniseed sprinkles?

Not if you specifically want to serve rusks with aniseed sprinkles: a stroopwafel is a separate biscuit. You can, however, offer one as an extra option alongside the treat.

Which allergens should I check in these stroopwafels?

Always check the current packaging for the variety you’ve chosen. For AH butter stroopwafels with less sugar, Albert Heijn lists milk, cereals containing gluten, soya and wheat, among other ingredients. The Albert Heijn listing for Céréal mentions wheat, milk, soya and egg, as well as isomalt as a sweetener.

How should I store stroopwafels for a planned occasion?

Follow the storage instructions on the packaging and check the best-before date before serving. For AH butter stroopwafels with less sugar, Albert Heijn advises storing them in a cool, dry place and keeping them in an airtight tin once opened.