Who is this choice relevant to?

Sugar-conscious stroopwafel shoppers

You want to keep stroopwafels for a coffee break or snack, so you compare the sugar per 100 g and the serving size with your usual option.

Shoppers looking for gluten-free snacks

A reliable gluten-free label comes first for you. If you’re also watching your sugar intake, you’ll need to compare the nutrition information separately.

Stocking up and weighing up taste and packaging

You like to choose a familiar brand or a pack that suits your cupboard. If you also want less sugar, compare the nutritional value of your regular choice with a suitable alternative.

What should you look for when choosing?

First decide whether less sugar or gluten-free is your main requirement. Then compare the right product options and check the packaging before stocking up.

What to consider What to check before buying Who is this most important for?
Comparing sugar Check the sugars per 100 g and see which regular product a lower-sugar claim is compared with. If I’m replacing my usual stroopwafel, I want to see how much sugar the new option actually contains. This comparison is a top priority for around 45% of consumers.
Gluten-free and allergens Check the current gluten-free label and allergen information; assess the sugar content separately. I need a stroopwafel that meets my gluten-free requirement, even if another option contains less sugar. Around 22% of consumers give this requirement top priority.
Stocking up and availability Check the number of pieces, best-before date and storage instructions for the pack you’ve chosen. When stocking up on snacks, I mainly want to choose a pack and flavour that suit how I’ll use them. This is the first thing around 33% of consumers consider.

Common pitfalls

  • Taking ‘less sugar’ to mean ‘sugar-free’

    A relative comparison doesn’t mean that the product contains no sugar. Albert Heijn’s lower-sugar butter stroopwafels still contain 23 g of sugars per 100 g.

    Compare the nutritional values per 100 g with those of your current stroopwafel, and check the serving size too.

  • Assuming gluten-free means less sugar

    Jumbo lists 42,4 g of sugars per 100 g for Lekker Vrij van Gluten Stroop Wafels. The lower-sugar AH butter version, on the other hand, contains cereals containing gluten.

    Check the gluten-free status, other allergens and sugar content as separate requirements on the packaging.

  • Assuming an old product listing means it’s available to buy

    Albert Heijn’s product page for Céréal Stroopwafels suikerarm was marked ‘No longer ranged’. A description of that option doesn’t tell you where you can buy it now.

    Before buying, check that the exact same option is available and read the nutritional information on the current packaging.

  • Checking only the product name when stocking up

    The lower-sugar AH option contains milk, cereals containing gluten and soya, among other ingredients. Storage instructions also vary by product.

    Check the allergens, best-before date and storage instructions on the pack you receive, especially if several people will be eating from your snack cupboard.

Brands and product ranges compared

Compare a lower-sugar option with the specific regular stroopwafel you’d otherwise choose. A gluten-free range answers a different shopping need.

Albert Heijn

AH offers both regular butter stroopwafels and a lower-sugar butter version.

  • According to Albert Heijn, its lower-sugar option contains 23 g of sugars per 100 g and 32% less sugar than the regular AH butter stroopwafels.
  • The lower-sugar option contains milk, cereals containing gluten and soya. Check the current packaging when you buy.

Céréal

Céréal makes a stroopwafel described as low in sugar on Albert Heijn’s product page.

  • The product page claims 65% less sugar than a regular stroopwafel.
  • Albert Heijn marked this option as ‘No longer ranged’. Check whether it’s available and review the current nutritional information before comparing it with another option.

Jumbo Lekker Vrij

This product range is worth considering if gluten-free is your main requirement.

  • Jumbo displays the Crossed Grain mark on its Lekker Vrij van Gluten Stroop Wafels.
  • Jumbo also lists 42,4 g of sugars per 100 g, egg and lupin as allergens, and possible traces of nuts and sesame. Check the current packaging against all your requirements.

Daelmans

The original stroopwafels are a regular comparison option for shoppers who prefer this brand.

  • PLUS lists 38 g of sugars per 100 g for the original Daelmans stroopwafels.
  • This isn’t listed as a lower-sugar option. The product information mentions wheat, milk and soya, and recommends storing the stroopwafels in a cool, dry, dark place.

PLUS

PLUS butter stroopwafels give you a regular option to compare with for your snack cupboard.

  • PLUS lists 37,4 g of sugars per 100 g and a Nutri-Score of E for these butter stroopwafels.
  • This nutritional information is for the regular option mentioned. Check the packaging if you’re specifically looking for a lower-sugar stroopwafel.

Stroopwafels on Joybuy

Related products will be available soon.

Frequently asked questions

Is a lower-sugar stroopwafel also sugar-free?

No. ‘Less sugar’ compares a product with a reference product. For example, Albert Heijn lists 23 g of sugars per 100 g for AH Roomboter minder suiker stroopwafels, so always check the nutritional values as well as the claim.

Can I treat gluten-free and less sugar as the same thing?

No, check both separately. Jumbo lists a gluten-free label and 42,4 g of sugars per 100 g for Lekker Vrij van Gluten Stroop Wafels, while the AH lower-sugar option mentioned contains cereals containing gluten.

How should I store stroopwafels I’ve bought to keep in my snack cupboard?

Follow the storage instructions on the pack you’ve chosen. Albert Heijn recommends keeping its lower-sugar butter stroopwafels in a cool, dry place and putting them in a sealed tin once opened. For the original Daelmans stroopwafels, PLUS recommends storage in a cool, dry, dark place. Check the best-before date too.