When choosing a stroopwafel to enjoy with your morning coffee, start by checking the exact sugar claim and the nutrition information. A stroopwafel with less sugar than a comparable option is not automatically low in sugar. According to the Netherlands Nutrition Centre, a solid food can be labelled ‘low sugar’ if it contains no more than 5 g of sugars per 100 g. Also check the portion size, other nutritional values and allergens.
You want to know how much sugar a stroopwafel contains per 100 g and per portion before you buy. If you’re specifically looking for a ‘low sugar’ claim, the Netherlands Nutrition Centre sets a limit of no more than 5 g of sugars per 100 g for solid foods.
You’re looking for a stroopwafel to enjoy with your coffee that demonstrably contains less sugar than a comparable standard version. Albert Heijn states that its lower-sugar butter stroopwafel contains 32% less sugar than its regular AH butter stroopwafel.
For you, the ingredients and allergens determine first whether a stroopwafel is suitable; the sugar content comes next. Even with a product labelled as plant-based, check the current warnings for potential allergens.
First decide whether you’re looking for an absolute sugar limit, a proven reduction compared with a standard stroopwafel, or a suitable ingredients list. Then compare the nutrition information per 100 g and per portion.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Sugar limit and claim | Check the ‘of which sugars’ figure per 100 g. For the ‘low sugar’ claim, the Netherlands Nutrition Centre sets a limit of no more than 5 g of sugars per 100 g for solid foods. | If you have a personal sugar limit, you won’t want to rely on a relative claim when the amount per 100 g is above it. For around 42% of consumers, this absolute sugar limit is the main priority. |
| A familiar stroopwafel with less sugar | Check which standard version the sugar reduction is compared with, and also look at portion size, energy and saturated fat. | With my morning coffee, I want a classic stroopwafel, as long as the reduction compared with a similar version is clear. This is the first consideration for around 33% of consumers. |
| Ingredients and allergens | Read the current ingredients list, allergen statement and any ‘may contain’ warnings. | If you eat a vegan diet or need to avoid allergens, you’ll want to check first that the ingredients and warnings are suitable. Around 25% of consumers make this their top priority. |
Albert Heijn states that its butter stroopwafel contains 32% less sugar than the regular AH version, but it still contains 23 g of sugars per 100 g. That is above the limit of no more than 5 g per 100 g that the Netherlands Nutrition Centre sets for the ‘low sugar’ claim on solid foods.
Check what the ‘less sugar’ comparison is based on, and separately check the number of grams of sugars per 100 g.
A sugar reduction doesn’t tell you how much energy or saturated fat a stroopwafel contains. Albert Heijn states that its lower-sugar version contains 396 kcal and 11 g of saturated fat per 100 g.
Compare sugars, energy and saturated fat both per 100 g and for the portion you plan to eat.
Albert Heijn lists Céréal Low-Sugar Stroopwafels as discontinued. The stated sugar reduction therefore doesn’t tell you where you can buy the product now.
Check current availability and read the label again before buying.
AH Terra Plant-Based Stroopwafels contain 35 g of sugars per 100 g and carry a warning that the product may contain milk and lactose.
Check the plant-based label, sugar content and allergen statement separately on the current packaging.
AH Butter Stroopwafels with Less Sugar are a useful comparison if you’re looking for less sugar than in the regular AH butter stroopwafel. AH Terra Plant-Based Stroopwafels are a separate option for anyone looking for plant-based ingredients.
Albert Heijn describes Céréal Low-Sugar Stroopwafels as containing 65% less sugar than a standard stroopwafel.
The original Daelmans stroopwafel, as listed by PLUS, can be used as a standard stroopwafel to compare with a lower-sugar version.
Lidl lists Sondey butter stroopwafels in its biscuit range.
No, not automatically. ‘Less sugar’ compares one product with another, while the Netherlands Nutrition Centre sets a limit of no more than 5 g of sugars per 100 g for the ‘low sugar’ claim on solid foods. Albert Heijn states that its lower-sugar butter stroopwafel contains 23 g of sugars per 100 g.
You can’t tell from the sugar claim alone. Albert Heijn states that its lower-sugar butter stroopwafel contains 396 kcal, 17 g of fat and 11 g of saturated fat per 100 g. Also compare the nutrition information per portion for the products you’re considering.
Read the ingredients and allergen warnings on the current packaging of the specific stroopwafel. The AH lower-sugar butter version reviewed here lists milk, soya and wheat, among other ingredients; AH Terra Plant-Based Stroopwafels carry a warning that milk and lactose may be present.
The Netherlands Nutrition Centre recommends storing stroopwafels in a cool, dry, dark place in a tightly sealed container. Also follow the storage instructions on the packaging.
