Who is this choice relevant to?

If you keep an eye on sugar during your coffee break

You fancy a stroopwafel mid-morning and want a clear comparison with a regular version, rather than just the words ‘less sugar’ on the front of the pack.

If you compare waffles by portion

You want to know how much sugar and energy are in the portion you actually eat. Figures per 100 g don’t automatically tell you what one waffle contains.

If you need to check the ingredients

You check allergens and other ingredients before buying. A lower-sugar claim doesn’t tell you whether a stroopwafel is suitable for your diet.

What should you look for when choosing?

Start by checking what the sugar claim is based on, then look at the nutritional information per waffle and the ingredients on the pack.

What to consider What to check when buying Who is this important to?
Sugar reduction Check which product is used for comparison and compare the sugars per 100 g. If I’m choosing a product specifically for its lower sugar content, I want to know what the reduction is compared with. For around 50% of consumers, a verifiable comparison comes first.
Portion and nutritional value Compare the sugars and energy per waffle; use the figures per 100 g to compare products side by side. For my morning break, what matters is what’s in the waffle I eat, not just the claim on the pack. Around 30% of consumers give portion size the highest priority.
Ingredients and allergens Read the latest label, including allergen and may-contain information. If I need to avoid certain ingredients, I first check whether the stroopwafel is suitable for me. For around 20% of consumers, checking the ingredients comes first.

Common mistakes

  • Assuming ‘less sugar’ means ‘low in sugar’

    A reduction claim compares two products. Albert Heijn still lists 23 g of sugars per 100 g for its lower-sugar butter stroopwafels.

    Compare the nutritional information per 100 g and per waffle, including sugars, energy and saturated fat.

  • Choosing a specific product without checking where it’s sold

    On the product page we consulted, Albert Heijn marked Céréal Stroopwafels suikerarm as no longer in its range. This doesn’t tell you whether the product is available elsewhere.

    Check current availability before making a special trip for this particular product.

    Looking for a product that’s no longer available can take extra time.

  • Skipping the allergen check

    Ingredients and allergens vary from product to product; reducing the sugar makes no difference to that.

    Read the label on the pack you’ve chosen, even if you’ve bought the same version before, and check any may-contain information.

  • Assuming an old product listing is still accurate

    Albert Heijn warns that ingredients, nutritional values and allergy information can change.

    Use the online listing to compare products, then check the packaging in store or when your order arrives.

Brands to consider

Albert Heijn

According to Albert Heijn, AH Roomboter minder suiker stroopwafels contain 32% less sugar than AH Roomboter stroopwafels.

  • The product listing also gives a serving size of 31.5 g and nutritional information per 100 g.
  • Check the pack: ingredients and nutritional values can change.

Céréal

For Céréal Stroopwafels suikerarm, Albert Heijn states that it contains 65% less sugars than a regular stroopwafel.

  • The comparison gives you a useful starting point if sugar reduction is your main selection criterion.
  • Albert Heijn marked the product as no longer in its range on the page we consulted; check current availability.

Daelmans

PLUS lists Daelmans stroopwafels in standard and mini sizes.

  • You can choose a size that suits the portion you have in mind.
  • If lower sugar content is your deciding factor, check the pack you choose for a specific reduction claim.

Jumbo

Jumbo’s online range includes butter, mini and gluten-free stroopwafels.

  • The listed versions offer a choice of sizes and product features.
  • A gluten-free label doesn’t, by itself, tell you how much sugar a product contains.

Sondey

Lidl lists regular butter stroopwafels and a mini version under its Sondey brand.

  • The sizes listed are worth considering if you’re looking at the number of waffles in each pack.
  • If you’re choosing based on sugar reduction, check the nutritional information and any comparison claim for the specific version.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Are lower-sugar stroopwafels sugar-free?

No. Albert Heijn lists 23 g of sugars per 100 g for AH Roomboter minder suiker stroopwafels. Here, ‘less sugar’ means the product is compared with the regular AH butter version; it doesn’t mean there’s no sugar in it.

Which allergens should I check in these stroopwafels?

Always check the latest label for the version you’ve chosen. For its lower-sugar butter stroopwafels, Albert Heijn lists milk, cereals containing gluten, soya and wheat, among other ingredients. The Céréal stroopwafels listed also contain egg, milk, soya and wheat.

Can I still buy Céréal Stroopwafels suikerarm at Albert Heijn?

Albert Heijn marked this product as no longer in its range on the product page we consulted. Check the latest listing before making a trip to a store; this status doesn’t tell you whether it’s available elsewhere.

How should I store an opened pack of stroopwafels?

For AH Roomboter minder suiker stroopwafels, Albert Heijn advises storing them in a cool, dry place and keeping them in a sealed tin after opening. For other products, follow the storage instructions on the pack.