Who is this choice relevant to?

Gamers looking to cut down on sugar

You want a stroopwafel during or around a gaming session, but are looking for a lower sugar content than a comparable regular version. Alongside the claim, check how many sugars the biscuit contains per 100 g and per serving.

People who check ingredients or allergens

If you need to avoid certain ingredients, a sugar claim isn’t enough to tell you whether a stroopwafel is suitable. Check the ingredients and allergen information on the packaging of the product you choose.

Snack buyers who want to manage their portions

For a longer gaming session, you might want to set aside a few biscuits beforehand. The weight per biscuit and the number of servings per pack help you compare how much you’ll be eating.

What should you look for when choosing?

Start with what matters most to you: a verifiably lower sugar content, a clearly defined portion, suitable ingredients or that classic stroopwafel taste. Then compare the packaging and nutritional information for the version you want to buy.

What to consider What to check when buying Who is this most important to?
Lower sugar content Read the sugar claim on the packaging and compare sugars per 100 g. If there’s a reduction claim, check which version it’s compared with. I want a stroopwafel while gaming, but reducing sugar is the main reason I’d choose a different version. Around 40% of consumers say a lower sugar content is their top priority.
Portion size Compare the weight per biscuit, the number of biscuits and the nutritional information per serving. During a long session, I want to decide in advance how many biscuits to have, rather than keep eating from the pack. Portion control matters most to around 30% of consumers.
Ingredients and allergens Check the ingredients list, allergen information and any warnings about possible traces. If I need to avoid an ingredient, the current label determines whether this stroopwafel is suitable for me. Around 20% of consumers consider ingredients and allergens first.
Classic taste and filling Check the type of stroopwafel and the filling listed; don’t assume it has less sugar unless the product information confirms this. For my snack, a familiar stroopwafel matters more than a sugar reduction claim. That classic taste comes first for around 10% of consumers.

Common mistakes

  • Assuming ‘less sugar’ means ‘sugar-free’

    They don’t mean the same thing. Albert Heijn’s AH Roomboter minder suiker stroopwafels still contain 23 g of sugars per 100 g.

    Read the exact claim and also compare the amount of sugars per 100 g on the label.

  • Looking only at the front of the pack

    Less sugar per 100 g doesn’t tell you how much you’ll eat during a gaming session. According to Albert Heijn, the pack of the AH version mentioned contains 10 servings of 31.5 g.

    Decide in advance how many biscuits you want to have, then check the nutritional information for that amount.

  • Confusing a sugar claim with an allergen claim

    The versions described by Albert Heijn and Céréal list wheat, milk and soya among their ingredients; the Céréal version also lists egg.

    If you have an allergy or intolerance, always check the allergen information on the current packaging.

  • Assuming a product page confirms that an item is in stock

    A product described on a retailer’s website may not be available when you shop. Albert Heijn’s page for Céréal Stroopwafels suikerarm says the product has been discontinued there.

    Check what’s currently available before finalising your shopping list, and read the label of the version on offer when you buy it.

Brands compared

Albert Heijn

AH Roomboter minder suiker stroopwafels are a useful point of comparison if you’re looking for a lower sugar content than in the regular AH butter stroopwafels.

  • According to Albert Heijn, this version contains 32% less sugar than AH Roomboter stroopwafels. The product information lists 23 g of sugars per 100 g and servings of 31.5 g.
  • The same product information lists 396 kcal per 100 g and several allergens. Check the current packaging when you buy it.

Céréal

Céréal Stroopwafels suikerarm is worth considering if you specifically want to compare products labelled ‘low sugar’.

  • Albert Heijn’s product page describes this version as low sugar and says it contains 65% less sugar than a regular stroopwafel.
  • Albert Heijn lists this version as discontinued. The product information lists wheat, egg, milk and soya; if you buy it elsewhere, check availability and the current label.

Daelmans

The classic Daelmans Stroopwafels described here offer a point of comparison if you value a traditional version more than a sugar reduction claim.

  • Albert Heijn’s product information lists 50% syrup filling for this version and 10 stroopwafels weighing 39 g each per pack.
  • According to Albert Heijn, the same version contains 38 g of sugars per 100 g and lists wheat, milk and soya among its allergens.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Does ‘less sugar’ mean the same as ‘low sugar’ or ‘sugar-free’?

No. ‘Less sugar’ describes a reduction compared with a product used for comparison; it doesn’t mean a stroopwafel is low sugar or sugar-free. The Netherlands Nutrition Centre explains ‘low sugar’ as a separate nutrition claim. So check the exact wording and the amount of sugars per 100 g.

Does a ‘less sugar’ claim tell me everything about a stroopwafel?

No. A sugar claim doesn’t describe the full nutritional value. The Netherlands Food and Consumer Product Safety Authority points out that a claim about one nutrient doesn’t tell you about the other qualities of a product; also compare the energy, fat and portion size listed.

Which allergens should I check for in these versions?

Always check the allergen information for the version you’re buying. For AH Roomboter minder suiker stroopwafels, Albert Heijn lists wheat, milk and soya, among other things, and the possible presence of spelt; Céréal Stroopwafels suikerarm lists wheat, egg, milk and soya. The current label is the definitive guide to the product you have in your hands.

How should I store AH lower-sugar stroopwafels after opening?

After opening, store this AH version in a sealed tin in a cool, dry place, as stated in the product information. Also check the best-before information on the pack you buy.