What should you look for when choosing?
Start with what matters most to you: a verifiably lower sugar content, a clearly defined portion, suitable ingredients or that classic stroopwafel taste. Then compare the packaging and nutritional information for the version you want to buy.
| What to consider |
What to check when buying |
Who is this most important to? |
| Lower sugar content |
Read the sugar claim on the packaging and compare sugars per 100 g. If there’s a reduction claim, check which version it’s compared with. |
I want a stroopwafel while gaming, but reducing sugar is the main reason I’d choose a different version. Around 40% of consumers say a lower sugar content is their top priority. |
| Portion size |
Compare the weight per biscuit, the number of biscuits and the nutritional information per serving. |
During a long session, I want to decide in advance how many biscuits to have, rather than keep eating from the pack. Portion control matters most to around 30% of consumers. |
| Ingredients and allergens |
Check the ingredients list, allergen information and any warnings about possible traces. |
If I need to avoid an ingredient, the current label determines whether this stroopwafel is suitable for me. Around 20% of consumers consider ingredients and allergens first. |
| Classic taste and filling |
Check the type of stroopwafel and the filling listed; don’t assume it has less sugar unless the product information confirms this. |
For my snack, a familiar stroopwafel matters more than a sugar reduction claim. That classic taste comes first for around 10% of consumers. |
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Frequently asked questions
Does ‘less sugar’ mean the same as ‘low sugar’ or ‘sugar-free’?
No. ‘Less sugar’ describes a reduction compared with a product used for comparison; it doesn’t mean a stroopwafel is low sugar or sugar-free. The Netherlands Nutrition Centre explains ‘low sugar’ as a separate nutrition claim. So check the exact wording and the amount of sugars per 100 g.
Does a ‘less sugar’ claim tell me everything about a stroopwafel?
No. A sugar claim doesn’t describe the full nutritional value. The Netherlands Food and Consumer Product Safety Authority points out that a claim about one nutrient doesn’t tell you about the other qualities of a product; also compare the energy, fat and portion size listed.
Which allergens should I check for in these versions?
Always check the allergen information for the version you’re buying. For AH Roomboter minder suiker stroopwafels, Albert Heijn lists wheat, milk and soya, among other things, and the possible presence of spelt; Céréal Stroopwafels suikerarm lists wheat, egg, milk and soya. The current label is the definitive guide to the product you have in your hands.
How should I store AH lower-sugar stroopwafels after opening?
After opening, store this AH version in a sealed tin in a cool, dry place, as stated in the product information. Also check the best-before information on the pack you buy.