Who is this choice relevant to?

People checking allergens who want less sugar

You’re looking for a stroopwafel with a lower sugar content or a ‘less sugar’ claim, but first you check that the ingredients and warnings are suitable for the allergens you avoid.

People buying gluten-free stroopwafels

Gluten-free is your first requirement. Next, you want to compare the sugar content per 100 g and check whether any other listed allergens or warnings are relevant to you.

Shoppers comparing labels in the supermarket

You may be considering several varieties and want to check ‘less sugar’ claims against the nutrition information per 100 g, the ingredients and the label on the pack you buy.

What should you look for when buying?

Use your personal list of foods to avoid as the first filter. Then compare the remaining stroopwafels by sugar content per 100 g, and check the packaging again before eating or serving them.

What to look for What to check when buying Who it matters to
Allergens and cross-contamination Read the ingredients and any ‘may contain’ warnings on the current packaging, and check both against your own list of foods to avoid. If I avoid wheat, milk or soya, for example, I want to check that the allergen information suits my needs before making a choice. For around 42% of consumers, this check comes first.
Comparing sugars Compare similar stroopwafels by sugar content per 100 g. If there’s a ‘less sugar’ claim, check what the product is being compared with. Once I know the allergen information isn’t a problem, I want to find out how much sugar the remaining options contain. Around 33% of consumers put this comparison first.
Up-to-date product information Check that the variety you want is available, and read the label when it arrives, even if you’ve bought it before. I don’t want to rely on an old online product listing, and I want to be able to check the packaging. For around 25% of consumers, this practical check comes first.

Common mistakes

  • Assuming ‘less sugar’ means allergen-free

    A sugar claim tells you nothing about allergens. The stroopwafels carrying a sugar-reduction claim on the Albert Heijn pages reviewed both contain wheat, milk and soya; the Céréal variety also contains egg.

    Check the allergens you need to avoid against the current label first, and only compare products that are still suitable for you.

  • Assuming gluten-free means suitable for every allergy

    Jumbo lists egg and lupin as ingredients in Lekker Vrij van Gluten Stroop Wafels and warns that the product may contain nuts and sesame.

    Don’t treat a gluten-free label as a substitute for checking all the other allergens you avoid.

  • Comparing values per serving only

    Serving sizes can vary between products. According to the Netherlands Nutrition Centre, comparing values per 100 g makes it easier to compare the nutrition information for similar products.

    Check the sugars per 100 g, and also look for allergens in the ingredients list.

  • Relying on an old product page

    Albert Heijn’s page lists Céréal Stroopwafels suikerarm as ‘Discontinued’. Ingredients and allergy information can also change.

    Check availability before counting on a particular variety, and read the packaging again before eating or serving the stroopwafels.

Brands compared

These brands offer different ways to compare stroopwafels. The features mentioned apply to the specific varieties below, not to every product from each brand.

Albert Heijn

AH Roomboter minder suiker stroopwafels are worth considering if, after checking the allergens, you want to compare a variety with a sugar-reduction claim. The plant-based AH Terra stroopwafels are another option, but they don’t have a stated sugar reduction compared with the butter variety.

  • Albert Heijn says the butter variety has 32% less sugar than AH Roomboter stroopwafels and contains 23 g of sugars per 100 g.
  • This variety contains milk, lactose, wheat, gluten-containing cereals and soya, among other ingredients. AH Terra Plantaardig stroopwafels contain wheat and soya, and may contain milk and lactose.

Céréal

Céréal Stroopwafels suikerarm are mainly useful for comparing sugar-reduction claims.

  • According to the Albert Heijn product page, these stroopwafels contain 65% less sugar than a regular stroopwafel.
  • The same page says ‘Discontinued’. The listed ingredients include wheat, milk, soya and egg.

Jumbo Lekker Vrij

Jumbo Lekker Vrij van Gluten Stroop Wafels are a separate option if gluten-free is your first requirement, rather than if you’re only looking for a ‘less sugar’ claim.

  • Jumbo sells these stroopwafels as gluten-free and lists a Crossed Grain quality mark.
  • Jumbo lists 42.4 g of sugars per 100 g. The product contains egg and lupin, and may contain nuts and sesame.

Daelmans

The Daelmans Stroopwafels reviewed can be used as a reference when reading a nutrition table, but they don’t carry a stated sugar-reduction claim.

  • Albert Heijn lists 38 g of sugars per 100 g for this Daelmans variety.
  • The listed allergens are wheat, gluten-containing cereals, milk and soya.

Stroopwafels on Joybuy

Related products coming soon.

Frequently asked questions

Are lower-sugar stroopwafels suitable if you have a food allergy?

Not on the basis of the sugar claim alone. The AH and Céréal varieties reviewed with a ‘less sugar’ claim both contain wheat, milk and soya; Céréal also contains egg. Check the ingredients and warnings on the current packaging for your specific allergy.

Does gluten-free also mean less sugar?

No. A gluten-free label says nothing about the amount of sugar in a product. Jumbo lists 42.4 g of sugars per 100 g for Lekker Vrij van Gluten Stroop Wafels. Compare this with the nutrition information for other stroopwafels that fit your list of foods to avoid.

What should I look for in a ‘may contain’ warning?

Check whether the warning names an allergen you need to avoid; it indicates that the allergen may be present unintentionally. Read the warning on the packaging you’re actually buying, and contact the manufacturer for product information if anything is unclear.

Can I rely on the allergen information on the online product page?

Use the product page to compare varieties in advance, but check the packaging too before eating or serving the stroopwafels. Ingredients and allergy information can change, so an older online listing may not match the product you have in front of you.