Who might these options suit?

Festival-goer keeping an eye on sugar

Wants to choose a stroopwafel whose sugar reduction is clearly compared with another product. For this shopper, a ‘less sugar’ claim is no reason to assume the product is sugar-free.

Visitor bringing stroopwafels to hand out

Looks at the number of waffles, portion size and whether the packaging can be securely resealed during travel and after opening.

Festival seller offering unpackaged waffles

Needs up-to-date allergen information before offering them. The Dutch Food and Consumer Product Safety Authority requires information about allergens present to be available wherever unpackaged food is offered.

What should you look for when buying?

Start with the sugar claim and nutritional information, then check whether the packaging is suitable for taking the waffles with you or handing them out. Check allergen information separately, even if a product contains less sugar.

What to consider What to check when buying Who it matters to
Verifiable sugar reduction Check which product it is compared with, then look at the sugar per 100 g and the ingredients list. If I want to choose a stroopwafel with less sugar, I want to know exactly what the claim is comparing. For around 43% of consumers, a verifiable sugar reduction is the top priority.
Portion size and packaging Check the number of waffles, portion size, storage instructions and how to reseal the pack once opened. I want to take waffles with me and hand them out without leaving an open pack lying around. For around 29% of consumers, convenient portions and packaging come first.
Allergens when serving Read the latest allergen information and, if serving them unpackaged, make sure it is available where they are offered. When I offer unpackaged waffles, I want to be able to answer questions about any allergens they contain. For around 28% of consumers, this information is the top priority.

Common mistakes

  • Reading ‘less sugar’ as ‘sugar-free’

    Without knowing what product it is compared with, a relative claim doesn’t tell you how much sugar a stroopwafel contains. Albert Heijn states that its butter stroopwafels with less sugar still contain 23 g of sugar per 100 g.

    Read the claim alongside the nutritional information and compare sugar amounts on the same basis, for example per 100 g.

  • Assuming a product listing means it’s currently available

    A variant listed previously may not necessarily be available when you need waffles for an event.

    Before buying, check that the variant you want is in stock and that the packaging matches the product information you’re basing your choice on.

  • Checking allergens only after handing out the waffles

    The variants listed contain allergens, including wheat, milk or soya; the allergens stated differ by product. The Dutch Food and Consumer Product Safety Authority says that information about allergens present must be available wherever unpackaged food is offered.

    Keep the current packaging or allergen information to hand, and make sure different variants don’t get mixed up when you’re serving them.

  • Leaving an opened pack uncovered

    An open pack won’t protect the waffles from dirt during transport or at an event. The Dutch Food and Consumer Product Safety Authority highlights the importance of protecting food from contamination at markets and events.

    Follow the storage instructions on the packaging and keep opened waffles in a clean, airtight tin or container.

Brands and product ranges compared

These product ranges offer different points of comparison: a specific sugar-reduction claim, another variant with a sweetener, and a standard stroopwafel. The claims don’t all use the same product as a reference.

Albert Heijn

AH Butter Stroopwafels with Less Sugar come in a pack of 10, weighing 315 g in total.

  • Albert Heijn states that they contain 32% less sugar than AH Butter Stroopwafels and 23 g of sugar per 100 g. The stated portion is 31.5 g.
  • The claim applies to the comparison with the AH product named, not every stroopwafel. Check the current packaging for ingredients and allergens, including wheat, milk and soya.

Céréal

Céréal Low-Sugar Stroopwafels are a variant whose product listing mentions both sugar and the sweetener isomalt.

  • According to Albert Heijn’s product listing, this variant contains 65% less sugar than a standard stroopwafel.
  • This is not the same comparison as the claim for the AH variant. Check current availability and the label; the allergens listed are wheat, egg, milk and soya.

Daelmans

Standard Daelmans Stroopwafels are a useful comparison if a lower sugar content isn’t your top priority.

  • Albert Heijn’s product listing gives 38 g of sugar per 100 g and a portion size of 29 g.
  • This variant does not carry a stated claim for less sugar. The product listing names wheat, milk and soya among its allergens.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is a stroopwafel with less sugar also sugar-free?

No. Albert Heijn states that AH Butter Stroopwafels with Less Sugar contain 23 g of sugar per 100 g. As well as reading the comparison claim, check the nutritional information and ingredients list on the packaging.

How should I take stroopwafels to a street festival?

Follow the storage instructions on the packaging and keep the waffles securely sealed during transport. For opened packs, a clean, sealable tin or container is more practical than leaving them in an open pack.

What allergen information do I need if I sell stroopwafels unpackaged?

Make sure information about allergens present is available wherever you offer the unpackaged stroopwafels. The Dutch Food and Consumer Product Safety Authority requires this for unpackaged food, so check the latest product information before serving the waffles.

Do stroopwafels need to be kept refrigerated at a festival?

Follow the label on the stroopwafels you choose; don’t assume the same storage instructions apply to every variant. When serving the waffles, also protect them from dirt and contamination, as the Dutch Food and Consumer Product Safety Authority advises for food at markets and events.