Who is this choice relevant to?

Festival camper comparing sugar content

You want to take stroopwafels with you and look at the amount of sugars per 100 g or per portion, as well as any claim about reduced sugar. That way, you can compare Albert Heijn’s claim with the nutritional information on another pack.

Label reader with an allergy or dietary requirement

First, you check whether the ingredients and allergen information suit your dietary needs. A claim about reduced sugar says nothing about whether the product contains ingredients such as wheat, milk or soya.

Buying for a group’s camping supplies

You want to know how many wafers or portions to bring and how to store the pack once opened. The number of pieces, packaging and storage instructions are all useful to check before you set off.

What should you look for when choosing?

First, check whether allergens or other essential dietary requirements rule out a product. For suitable stroopwafels, compare the sugars per 100 g and consider how you’ll store the pack at the campsite.

What to consider What to check when buying Especially relevant for
Sugar comparison Check what a reduction claim is compared with and look at the sugars per 100 g. Albert Heijn states that its lower-sugar version contains 23 g per 100 g. If I want to choose a lower-sugar option, I want to compare the actual amount as well as the claim. For around 50% of consumers, this sugar comparison comes first.
Allergens and dietary requirements Read the current allergen information. Check any gluten-free claim separately from the sugar content. If I have an allergy, I first want to know whether I can eat the stroopwafel, even if the pack says it contains less sugar. For around 30% of consumers, dietary suitability comes first.
Sharing and storage Check the number of pieces or portion size, and follow the storage instructions, including after opening. For a group, I want to be able to share the wafers and store the opened pack somewhere dry. For around 20% of consumers, practical camping supplies are the top priority.

Common mistakes

  • Assuming ‘less sugar’ means ‘sugar-free’

    A reduction claim compares products; it doesn’t mean the same thing as having zero sugar. According to Albert Heijn, AH Roomboter minder suiker stroopwafels contains 23 g of sugars per 100 g.

    Read the exact claim and compare the nutritional information per 100 g so that differences in portion size don’t skew the comparison.

  • Confusing gluten-free with lower sugar

    Jumbo states that Lekker Vrij van Gluten Stroop Wafels contains 42.4 g of sugars per 100 g. A gluten-free claim answers a different question from a sugar comparison.

    First check any essential dietary requirements, then compare the sugar content of products that meet them.

  • Assuming an old product listing is still current

    Albert Heijn’s listing for Céréal Stroopwafels suikerarm was marked ‘discontinued’. Ingredients and allergen information can also change from one pack to another.

    Before buying, check where the product is available and read the label when it arrives, especially if allergens affect your choice.

  • Taking an opened pack along without protecting it

    Albert Heijn advises storing its lower-sugar stroopwafels in a cool, dry place and keeping them in a sealed tin after opening.

    Before you set off, plan how you’ll keep the pack sealed and dry once opened at the campsite.

Brands to consider

Albert Heijn

AH Roomboter minder suiker stroopwafels are an option if you want to compare a specific reduction claim with the nutritional value per 100 g.

  • Albert Heijn states that they contain 32% less sugar than AH Roomboter stroopwafels, with 23 g of sugars per 100 g. The pack contains 10 pieces and weighs 315 g in total.
  • Less sugar doesn’t mean sugar-free. The product information lists wheat, milk and soya, among other ingredients; if you have an allergy, check the current label.

Céréal

According to its listing at Albert Heijn, Céréal Stroopwafels suikerarm claims to contain 65% less sugars than a regular stroopwafel.

  • The listing gives a specific comparison, but it uses a different comparison product from the AH claim.
  • Albert Heijn’s listing was marked ‘discontinued’. Check availability and the label; the listed ingredients include wheat, milk, egg and soya.

Jumbo

Jumbo Lekker Vrij van Gluten Stroop Wafels is worth considering when gluten-free stroopwafels are essential, rather than when you’re simply looking for a sugar reduction claim.

  • The product listing mentions the Crossed Grain symbol.
  • Jumbo states that they contain 42.4 g of sugars per 100 g. According to the product information, this variety contains egg and lupin and may contain nuts and sesame.

Daelmans

Daelmans Stroopwafels mini’s are a regular mini variety for anyone who wants to check how many wafers come in each portion.

  • Albert Heijn’s product listing gives a portion size of four minis (32 g) and a pack size of 200 g.
  • The listing states that they contain 35 g of sugars per 100 g, but makes no sugar reduction claim. If you have an allergy, also check the listed wheat, milk and soya.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Does ‘less sugar’ mean that a stroopwafel is low in sugar or sugar-free?

No. A claim about less sugar compares one product with another. The Netherlands Nutrition Centre distinguishes this from the terms ‘low sugar’ and ‘sugar-free’; Albert Heijn still states that its lower-sugar stroopwafels contain 23 g of sugars per 100 g. So check both the product used for comparison in the claim and the nutritional information.

How should I store stroopwafels at a festival campsite?

Follow the storage instructions on the pack. For AH Roomboter minder suiker stroopwafels, Albert Heijn advises storing them in a cool, dry place and keeping them in a sealed tin after opening. Also check the best-before date on your pack before you set off.

Is a gluten-free stroopwafel also a lower-sugar option?

Not necessarily: being gluten-free and sugar content are two different things. Jumbo states that Lekker Vrij van Gluten Stroop Wafels contains 42.4 g of sugars per 100 g. If you need a gluten-free option, check that claim first, then compare the sugars per 100 g.

Which allergens should I check in these stroopwafels?

Always check the current label on the product you’re buying. Albert Heijn lists wheat, milk and soya, among other ingredients, in its lower-sugar stroopwafels; Céréal lists wheat, milk, egg and soya. According to Jumbo, its gluten-free version contains egg and lupin and may contain nuts and sesame.