What should you look for when choosing?
First, check whether allergens or other essential dietary requirements rule out a product. For suitable stroopwafels, compare the sugars per 100 g and consider how you’ll store the pack at the campsite.
| What to consider |
What to check when buying |
Especially relevant for |
| Sugar comparison |
Check what a reduction claim is compared with and look at the sugars per 100 g. Albert Heijn states that its lower-sugar version contains 23 g per 100 g. |
If I want to choose a lower-sugar option, I want to compare the actual amount as well as the claim. For around 50% of consumers, this sugar comparison comes first. |
| Allergens and dietary requirements |
Read the current allergen information. Check any gluten-free claim separately from the sugar content. |
If I have an allergy, I first want to know whether I can eat the stroopwafel, even if the pack says it contains less sugar. For around 30% of consumers, dietary suitability comes first. |
| Sharing and storage |
Check the number of pieces or portion size, and follow the storage instructions, including after opening. |
For a group, I want to be able to share the wafers and store the opened pack somewhere dry. For around 20% of consumers, practical camping supplies are the top priority. |
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Frequently asked questions
Does ‘less sugar’ mean that a stroopwafel is low in sugar or sugar-free?
No. A claim about less sugar compares one product with another. The Netherlands Nutrition Centre distinguishes this from the terms ‘low sugar’ and ‘sugar-free’; Albert Heijn still states that its lower-sugar stroopwafels contain 23 g of sugars per 100 g. So check both the product used for comparison in the claim and the nutritional information.
How should I store stroopwafels at a festival campsite?
Follow the storage instructions on the pack. For AH Roomboter minder suiker stroopwafels, Albert Heijn advises storing them in a cool, dry place and keeping them in a sealed tin after opening. Also check the best-before date on your pack before you set off.
Is a gluten-free stroopwafel also a lower-sugar option?
Not necessarily: being gluten-free and sugar content are two different things. Jumbo states that Lekker Vrij van Gluten Stroop Wafels contains 42.4 g of sugars per 100 g. If you need a gluten-free option, check that claim first, then compare the sugars per 100 g.
Which allergens should I check in these stroopwafels?
Always check the current label on the product you’re buying. Albert Heijn lists wheat, milk and soya, among other ingredients, in its lower-sugar stroopwafels; Céréal lists wheat, milk, egg and soya. According to Jumbo, its gluten-free version contains egg and lupin and may contain nuts and sesame.