What should you look for when choosing?
Start with your main reason for taking a stroopwafel: less sugar, carbohydrates for the ride, or a product that suits your dietary restrictions and when you plan to eat it. Then compare the nutrition information per portion; values per 100 g alone don’t tell you what one waffle contributes.
| What to consider |
What to check when buying |
Who it matters to |
| Less sugar |
Check what the claim is being compared with, and read the sugar values per 100 g and per portion. |
If I want to take a familiar biscuit with me but am mainly looking for less sugar, the comparison needs to be clear. For around 30% of consumers, wanting less sugar is the top priority. |
| Carbohydrates on the go |
Check the carbohydrates per waffle and also take into account what you’ll drink and eat during the ride. |
For a longer ride, I want to know what one waffle adds to my planned food and drink. For around 40% of consumers, carbohydrates on the go are the main consideration. |
| Portion and ingredients |
Check the portion size, fat, fibre and allergens on the current packaging. |
If I want to eat a new snack while cycling or need to avoid certain ingredients, I want to know in advance whether the portion and ingredients are suitable. This is the main consideration for around 30% of consumers. |
As a specific point of comparison, Albert Heijn states that its roomboterstroopwafels met minder suiker contain 23 g of sugars, 44 g of carbohydrates, 26 g of fibre and 17 g of fat per 100 g, with a portion size of 31.5 g. The claim of 32% less sugar is compared with AH Roomboter stroopwafels. Voedingscentrum advises against having a large portion or a product high in fat or dietary fibre just before exercise. Bear this in mind if you want to try this variety around a ride.
Brands compared
These product ranges show why you shouldn’t compare stroopwafels on the basis of a single claim: a lower-sugar claim, a gluten-free label and a standard recipe each answer different questions.
Albert Heijn
AH Roomboter minder suiker stroopwafels come in a pack of 10, weighing 315 g in total.
- Albert Heijn states that they contain 32% less sugar than AH Roomboter stroopwafels, and 23 g of sugars per 100 g.
- The same product information lists 26 g of fibre and 17 g of fat per 100 g. So consider the portion size and when you plan to eat the waffle too.
Daelmans
The standard Daelmans stroopwafel is a useful reference when comparing nutrition values, not a variety with a substantiated lower-sugar claim.
- The Dutch product information on Albert Heijn’s website lists 62 g of carbohydrates per 100 g.
- The same information lists 35 g of sugars per 100 g; compare values per portion before choosing the waffle for a ride.
Jumbo
Jumbo Lekker Vrij van Gluten Stroop Wafels are a gluten-free product variety.
- Jumbo lists the Crossed Grain mark and 66.4 g of carbohydrates per 100 g.
- The product information also lists 42.4 g of sugars per 100 g, and egg and lupin as allergens. Gluten-free therefore doesn’t answer questions about lower sugar or other allergens.
PLUS
PLUS Karamel stroopwafels provide nutrition values for a standard own-brand variety.
- PLUS lists 63 g of carbohydrates and 36 g of sugars per 100 g.
- According to the product information, this variety contains wheat, soya and milk. Check the packaging if any of these ingredients are relevant to you.
Lidl / Sondey
Lidl describes a 378 g pack of Sondey Margarine stroopwafels.
- The product description specifies the variety and pack size.
- Compare the sugars, carbohydrates and ingredients on the packaging before choosing this stroopwafel for the ride.
Related products on Joybuy
Related products will be available soon.
Frequently asked questions
Is a lower-sugar stroopwafel automatically suitable for cycling?
No. A lower sugar content alone doesn’t tell you how much carbohydrate one waffle adds to your food for the ride, or how well you’ll tolerate the portion. Albert Heijn states that its roomboterstroopwafels met minder suiker contain 44 g of carbohydrates, 23 g of sugars, 17 g of fat and 26 g of fibre per 100 g. Also check the 31.5 g portion size and what else you’ll eat and drink.
When should I try a stroopwafel before or during a bike ride?
Ideally, try a new stroopwafel on an easy ride first, rather than for the first time on an important ride. Voedingscentrum advises against having a large portion or a product high in fat or dietary fibre just before exercise. Sportzorg says that taking on fluids and carbohydrates during exercise can be useful for training sessions or races lasting longer than 45 minutes. Factor the waffle into what else you’re taking with you.
Does a gluten-free stroopwafel also contain less sugar?
Not necessarily: a gluten-free label doesn’t tell you how much sugar a product contains. Jumbo states that Lekker Vrij van Gluten Stroop Wafels contain 42.4 g of sugars per 100 g. According to the product information, these waffles also contain egg and lupin.
Where can I check the allergens in a stroopwafel I’m taking with me?
Read the allergen information on the current packaging of the specific stroopwafel. The Netherlands Food and Consumer Product Safety Authority says this information must appear on the label of pre-packed products. If you choose a gluten-free variety, also check whether it contains other ingredients you need to avoid.