Who is this choice relevant to?

Terrace-goer keeping an eye on sugar

You want something sweet with your coffee or tea, but don’t want to rely on a sugar claim alone. The Netherlands Nutrition Centre recommends comparing similar products per 100 g; the stroopwafel’s weight can then help you assess your own portion.

Coffee drinker with a dietary requirement

Perhaps you’re looking for a gluten-free or plant-based stroopwafel. Check that the specific product meets your needs, and compare the sugar content separately: a dietary label doesn’t tell you how much sugar it contains.

Terrace-goer mindful of portion size

You want a size that’s easy to take with you or share. The weight of each stroopwafel and the number in the pack can help you decide, but you’ll still need the nutritional values per 100 g to compare different stroopwafels fairly.

What should you look for when choosing?

Start by comparing the nutritional values per 100 g for similar stroopwafels. Then decide what portion will go with your drink and check separately whether the product meets any dietary requirements.

What to consider What to check Who it matters to
Comparing sugar Compare the sugars per 100 g in similar stroopwafels. Also check the energy and saturated fat. With my coffee, I want to see how much sugar different stroopwafels contain, rather than relying on a claim alone. Demonstrable sugar reduction is the top priority for around 50% of consumers.
Dietary requirements Read the ingredients and allergen information on the specific pack; check for a relevant gluten-free label if you need one. If I have a particular dietary requirement, the stroopwafel needs to meet it before I compare sugar content. This suitability is the most important factor for around 30% of consumers.
Portion and packaging Check the weight of each stroopwafel and the number in the pack; keep the per-100 g comparison separate from the portion you choose. I want to take one stroopwafel with me or share a pack with a drink, without assuming a smaller size means less sugar. A suitable portion is the first priority for around 20% of consumers.

Common mistakes

  • Taking ‘less sugar’ to mean ‘sugar-free’

    These phrases don’t describe the same thing, and neither tells you the full nutritional value of a stroopwafel on its own.

    Compare similar products by their sugars per 100 g, and check the energy and saturated fat too before choosing a portion.

  • Using a dietary label to compare sugar

    Gluten-free or plant-based describes a different product characteristic from the amount of sugar it contains.

    First check that the specific product meets your dietary requirement, then compare the nutritional information per 100 g of suitable options.

  • Looking only at the size

    A mini pack or twin pack can be handy to take with you or share, but its size doesn’t prove that the stroopwafel contains less sugar per 100 g.

    Use the per-100 g value to compare products, and the weight of each stroopwafel to decide how much to have with your drink.

  • Relying on out-of-date product information

    It’s especially important to check that the information matches the pack you’re buying when ingredients or allergens are a deciding factor.

    Read the current packaging before you make your choice.

Brands to consider

Albert Heijn

Albert Heijn lists both AH Roomboter minder suiker stroopwafels and the separate product Céréal Stroopwafels suikerarm.

  • The two product names give you a starting point for comparing different sugar claims on stroopwafels.
  • The names alone don’t show how much sugar, energy or saturated fat the products contain per 100 g.

Céréal

Albert Heijn lists Céréal Stroopwafels suikerarm as a separate branded product.

  • The product name makes it clear which stroopwafel to check on the label.
  • Don’t assume the name means it compares favourably with AH Roomboter minder suiker stroopwafels; use the nutritional information for both products to compare them.

Jumbo

Jumbo lists products including Lekker Vrij van Gluten Stroop Wafels as a gluten-free stroopwafel.

  • According to Jumbo, this variety carries the Crossed Grain mark, which is relevant if you’re specifically looking for a gluten-free product.
  • A gluten-free label doesn’t indicate that the stroopwafel contains less sugar.

Sondey

Lidl lists Sondey Roomboter stroopwafels in its biscuit range.

  • The product name helps you identify the butter variety when comparing labels.
  • Don’t take the product name as a claim that it contains less sugar; check the nutritional information if that’s your reason for buying.

Daelmans

PLUS lists Daelmans Stroopwafels duo in a 78 g wrapper, a size that’s handy for sharing with a drink.

  • The twin pack makes the number of stroopwafels and the total pack weight clear.
  • The pack size doesn’t tell you whether the stroopwafels contain less sugar per 100 g.

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Frequently asked questions

Does ‘less sugar’ mean a stroopwafel is sugar-free?

No, ‘less sugar’ and ‘sugar-free’ don’t mean the same thing. Compare similar stroopwafels by their sugars per 100 g, and check the energy and saturated fat too, so you’re not basing your choice on one phrase alone.

How much sugar does a regular stroopwafel contain as a reference?

The Netherlands Nutrition Centre gives the average for one extra-large 40 g stroopwafel as 14,7 g of sugars and 189 kcal. This isn’t a value for a specific brand or a lower-sugar variety; check the nutritional information for the product you’re considering.

Should I compare stroopwafels per portion or per 100 g?

First compare similar stroopwafels per 100 g, as the Netherlands Nutrition Centre recommends, so different portion sizes don’t skew the comparison. Then check the weight of each stroopwafel and how many you’d like with your drink.

Is a gluten-free stroopwafel automatically lower in sugar?

No, a gluten-free label doesn’t tell you how much sugar the product contains. Jumbo says its Lekker Vrij van Gluten Stroop Wafels carry the Crossed Grain mark; compare the sugar content on the pack separately with that of a similar stroopwafel.