The sugar-conscious coffee drinker
You want a stroopwafel to enjoy with coffee or tea and are looking for a measurable reduction in sugar compared with a similar standard stroopwafel. Energy content and portion size matter too.
Who might find this choice useful?
The butter stroopwafel fan
You’re looking for butter and a size that suits your coffee break, but also want to know what changes when you choose a lower-sugar version.
Anyone with a dietary requirement
If you eat gluten-free or vegan, that determines which stroopwafels are suitable. You can then assess the sugar content separately.
What should you look for when choosing?
Decide which feature matters most for your coffee break, then compare different versions on a like-for-like basis.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Sugar reduction | Check which standard product is used as the comparison, then compare sugars and energy per 100 g. | If I want less sugar, it needs to be clear what the stroopwafel is being compared with. Around 36% of consumers prioritise a measurable reduction in sugar. |
| Butter and portion size | Check the ingredients and the weight of each waffle; compare nutritional values per portion too. | For coffee or a visit from friends, I want to know whether the butter and size are right for the occasion. This is the top priority for around 29% of consumers. |
| Dietary requirements | Look for a gluten-free or vegan label and read the allergen information for the version you’re considering. | If I have a specific dietary requirement, the stroopwafel needs to meet it before I consider the sugar content. This is the most important factor for around 21% of consumers. |
| Availability and packaging | Check the current range, pack weight and number of waffles. | I want to be able to buy a version in a pack that suits my coffee break. Around 14% of consumers put this ahead of the other considerations. |
Common mistakes
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Assuming ‘less sugar’ means ‘low in energy’
A reduction in sugar doesn’t tell you how much energy a stroopwafel contains. Albert Heijn lists AH butter stroopwafels with less sugar at 396 kcal per 100 g.
Compare sugars and energy per 100 g, and check the weight of each waffle too.
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Choosing based only on the biggest sugar reduction
Albert Heijn’s product page says Céréal low-sugar stroopwafels contain 65% less sugar than a standard stroopwafel, but also marks the product as no longer in its range.
Check current availability before choosing this version for your coffee break.
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Assuming gluten-free or vegan means less sugar
Jumbo lists its Lekker Vrij gluten-free stroopwafels at 42,4 g of sugars per 100 g. Albert Heijn lists its AH Terra plant-based stroopwafels at 35 g of sugars per 100 g.
Assess dietary suitability and sugar content separately.
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Assuming one version has the same allergens as another
Ingredients and allergens vary between stroopwafels. For example, information for a gluten-free version doesn’t automatically apply to a lower-sugar one.
Read the ingredients and allergen information on the packaging of the exact version you’re buying.
Brands to consider
Albert Heijn
Albert Heijn sells standard butter stroopwafels, a lower-sugar butter version and a vegan AH Terra version.
- According to Albert Heijn, its AH butter stroopwafels with less sugar contain 32% less sugar than its standard butter stroopwafels. They contain 23 g of sugars per 100 g, compared with 34 g per 100 g for the standard version.
- The vegan AH Terra version lists 35 g of sugars per 100 g; its vegan label is not a claim that it contains less sugar.
Céréal
Céréal low-sugar stroopwafels are described as having less sugar than a standard stroopwafel.
- Albert Heijn’s product page says they contain 65% less sugar than a standard stroopwafel.
- The same product page marks this version as no longer in its range. The ingredients include fructose and isomalt; check the packaging if you find this version elsewhere.
Jumbo
Jumbo Lekker Vrij gluten-free stroopwafels are an option for those who prioritise a gluten-free product.
- Jumbo displays the Crossed Grain mark for this version.
- The product page lists 42,4 g of sugars per 100 g, as well as egg and lupin allergens. Gluten-free doesn’t mean less sugar in this case.
Daelmans
Albert Heijn’s category page shows Daelmans stroopwafels in a range of sizes and flavours.
- These include minis, a 4-pack and a cappuccino-flavoured version.
- Choose a Daelmans version for less sugar only if the label clearly compares it with a standard product.
Stroopwafels on Joybuy
Related products will be available soon.
Frequently asked questions
Do lower-sugar stroopwafels automatically contain fewer calories?
No. A reduction in sugar doesn’t automatically mean less energy per portion. Albert Heijn lists its AH butter stroopwafels with less sugar at 396 kcal per 100 g, compared with 456 kcal per 100 g for its standard butter stroopwafels. Check the weight of each waffle too: the product information gives 31,5 g and 39 g respectively.
What should I look out for if a stroopwafel contains isomalt?
Read the ingredients and any warnings on the packaging. Céréal low-sugar stroopwafels list isomalt, a polyol, among their ingredients. According to the Netherlands Nutrition Centre, large amounts of polyols can cause digestive problems. Check current availability too, as Albert Heijn marks this version as no longer in its range.
Does a gluten-free stroopwafel also contain less sugar?
Not necessarily: gluten-free and lower in sugar are different product features. Jumbo lists the Crossed Grain mark and 42,4 g of sugars per 100 g for its Lekker Vrij gluten-free stroopwafels. Check the sugar content separately if it matters to your choice.