Who is this choice relevant to?

Hosts who are mindful of sugar

You want to serve stroopwafels with coffee and are specifically looking for a lower-sugar option. A smaller pack or waffle isn’t the same as a substantiated lower-sugar claim.

Hosts catering for a range of guests

You want to check the ingredients and allergens on the packaging in advance, as well as how many waffles you’ll need. A sugar claim doesn’t tell you whether a product suits everyone’s dietary needs.

Shopping for a larger coffee gathering

Your main priority is having enough regular stroopwafels for your guests. Lower sugar isn’t a deciding factor.

What should you look for when choosing?

First decide whether lower sugar is a requirement. Then compare the packaging for the exact product variant, so you can also check its ingredients and portion sizes for your guests.

What to consider What to check when buying Who it matters to
Verifiably lower sugar Check the sugar claim on the exact packaging. Compare sugars and energy per 100 g and per portion. I want to choose a stroopwafel that’s genuinely lower in sugar, not just a smaller waffle. Around 50% of consumers prioritise a verifiably lower-sugar option.
Ingredients for guests Read the ingredients, allergens and any warnings on the packaging. If I’m having guests with different dietary needs, I want to know what the stroopwafel I’ve chosen contains. Around 30% of consumers prioritise suitability for their guests.
Number of portions Check the number of waffles and the stated portion size. If reducing sugar isn’t a requirement, I want to be able to serve enough regular stroopwafels for the group. Around 20% of consumers prioritise the number of portions.

Common mistakes

  • Reading ‘lower sugar’ as ‘sugar-free’

    A lower-sugar claim doesn’t mean the stroopwafel contains no sugars. The product name alone also doesn’t tell you how much sugar is in each portion.

    Check the nutritional information for the exact product variant and compare like with like.

  • Checking the claim but not the portion

    Portion sizes can vary. The Netherlands Nutrition Centre gives 14,7 g of sugars and 189 kcal as general reference values for one extra-large 40 g stroopwafel. These values don’t automatically apply to a different waffle.

    Compare the values per 100 g and per portion, and think about how many waffles you want to serve.

  • Skipping the ingredients on a low-sugar option

    Some products contain polyols. According to the Netherlands Nutrition Centre, consuming larger amounts can cause digestive problems.

    Read the ingredients and any warnings on the packaging, especially if you’re buying the stroopwafels for other people.

Brands to compare

Albert Heijn

Albert Heijn lists AH Roomboter minder suiker stroopwafels as a separate product variant.

  • The product name makes it clear which variant to look for when comparing sugar content.
  • Check the nutritional information and ingredients on the packaging you buy, as product information can change.

Céréal

Albert Heijn lists Céréal Stroopwafels suikerarm as a product variant.

  • The name distinguishes this variant from regular stroopwafels.
  • Before choosing, compare the current nutritional information and ingredients for this variant.

Daelmans

PLUS lists Daelmans Originele Stroopwafels as a regular option to serve with coffee.

  • PLUS lists a pack of 10, which can help you plan for your guests.
  • Don’t choose this regular variant based on an assumed lower-sugar claim. Always check the exact packaging if that’s what you’re looking for.

Jumbo

Jumbo lists regular stroopwafels, among other options, as well as a separate gluten-free variant.

  • The separate product variants let you assess gluten-free options independently of your choice to reduce sugar.
  • Gluten-free doesn’t automatically mean lower in sugar, so check both features on the variant you choose.

Stroopwafels at Joybuy

Related products coming soon.

Frequently asked questions

Does lower sugar also mean sugar-free?

No. ‘Lower sugar’ and ‘sugar-free’ are different claims. Check the amount of sugars in the nutrition table for the exact stroopwafel you choose.

Does a lower-sugar stroopwafel automatically contain fewer calories?

Not necessarily per waffle. Compare the energy per 100 g and per portion on the current packaging, and look out for differences in portion size.

What should I look out for if the stroopwafels contain polyols?

Read the ingredients and any warnings on the packaging. The Netherlands Nutrition Centre says that larger amounts of polyols can cause digestive problems.

How do I compare portions for coffee with friends?

Check the weight of each waffle and the nutritional information per portion, as well as the values per 100 g. That way, you won’t compare a small waffle with a larger one as if they were the same portion.

Is a lower-sugar stroopwafel also gluten-free?

No, a sugar claim doesn’t tell you that. For example, Jumbo lists a separate gluten-free stroopwafel. Check the exact packaging to make sure it states both features you’re looking for.