Which option is right for you?

The sugar-conscious coffee drinker

You want a stroopwafel to enjoy with coffee or cake, but you’re looking for one with demonstrably less sugar than a comparable standard version. The sugars per 100 g and the size of your portion can help you assess the claim.

The fan of a classic, warm stroopwafel

For you, butter, syrup filling and warming it over a hot drink matter more than reducing sugar. Still, compare the nutritional information if you’re choosing between different versions.

The shopper with a dietary or allergen requirement

You’re looking specifically for a gluten-free or plant-based option. Check the ingredients and allergens for each product: the label alone says nothing about how much sugar it contains.

What should you look for when choosing?

First, decide which requirement matters most for your coffee break. Then compare the nutritional information and ingredients of the version you actually want to buy.

What to consider What to check Who it matters to
Less sugar Check what the sugar claim is compared with, and look at the sugars per 100 g and per stroopwafel. If I want less sugar with my coffee without giving up stroopwafels, I look for a clear comparison with a standard version. Sugar reduction would be the top priority for around 50% of consumers.
Classic flavour Check the listed ingredients and filling, the size and the sugars per 100 g. With coffee or cake, I mainly want a butter stroopwafel with syrup filling, even if less sugar isn’t a priority. Classic flavour would matter most to around 30% of consumers.
Dietary needs and allergens Look for a specific gluten-free or vegan label and check the latest allergen information. If I’m choosing gluten-free or plant-based, I want to know whether the specific version meets that requirement. Dietary suitability would come first for around 20% of consumers.

Common pitfalls

  • Assuming ‘less sugar’ means sugar-free

    According to Albert Heijn, AH Roomboter minder suiker stroopwafels still contain 23 g of sugars per 100 g. The claim compares this version with AH Roomboter stroopwafels.

    As well as checking the claim, look at the sugars per 100 g and per stroopwafel, so you know what you’re serving with coffee or cake.

  • Assuming gluten-free and plant-based means less sugar

    A gluten-free or vegan label refers to a different product feature. Each version has its own nutritional values and allergen information.

    First decide which feature you need, then check the sugars and allergens for that specific version.

  • Mistaking a product page for a current buying option

    Albert Heijn says Céréal Stroopwafels suikerarm contains 65% less sugars than a standard stroopwafel, but also states that the product is no longer in its range.

    Use the product details to compare versions, then check which stroopwafel you can order from your chosen retailer.

Brands to help you compare

Albert Heijn

The AH versions reviewed show why you should assess lower sugar and plant-based options separately.

  • According to Albert Heijn, Roomboter minder suiker stroopwafels contain 32% less sugar than AH Roomboter stroopwafels; the listed amount is 23 g of sugars per 100 g.
  • AH describes Terra Plantaardig as vegan, but lists 35 g of sugars per 100 g for this version. Also check the allergen information on the pack you choose.

Céréal

Céréal Stroopwafels suikerarm is a useful point of comparison if you’re looking for a clear sugar-reduction claim.

  • Albert Heijn’s product page claims this version has 65% less sugars than a standard stroopwafel and lists isomalt as a sweetener.
  • Albert Heijn marks the product as no longer in its range on that page, so check separately whether you can buy it.

Daelmans

The standard version reviewed is a good fit if you’re mainly after a traditional stroopwafel to enjoy with coffee.

  • Albert Heijn’s product description says it has a 50% caramel syrup filling. Daelmans recommends warming the waffle over a hot cup of coffee or tea.
  • This version contains 38 g of sugars per 100 g, so don’t choose it expecting a sugar reduction.

Jumbo

Jumbo Lekker Vrij van Gluten is a separate option if you’re specifically looking for a gluten-free stroopwafel.

  • Jumbo describes this version as gluten-free and displays the Crossed Grain symbol.
  • This version contains 42,4 g of sugars per 100 g. Also check the information about egg and lupin.

PLUS

PLUS offers its own-brand gluten-free version alongside standard stroopwafels.

  • PLUS describes its gluten-free stroopwafels as specially made for people with gluten intolerance.
  • The gluten-free version lists 41,13 g of added sugars per 100 g and, according to the product information, contains egg and lupin.

Stroopwafels at Joybuy

Related products coming soon.

Frequently asked questions

Does ‘less sugar’ mean a stroopwafel is sugar-free?

No. According to Albert Heijn, AH Roomboter minder suiker stroopwafels contain 23 g of sugars per 100 g, despite the claim that they have 32% less sugar than the standard AH butter version. Check the amount per stroopwafel too.

Where can I find out which sweeteners a lower-sugar stroopwafel contains?

Check the ingredients list for the version you choose. The Voedingscentrum says that any sweeteners used will be listed on the label; for example, the product information for Céréal Stroopwafels suikerarm lists isomalt.

Is a gluten-free stroopwafel also a lower-sugar option?

Not just because it’s labelled gluten-free. The Jumbo version reviewed lists 42,4 g of sugars per 100 g, while the PLUS version lists 41,13 g of added sugars per 100 g. Compare the nutritional information if sugar is the deciding factor for you.

How should I store stroopwafels after opening the pack?

Follow the instructions on the pack for your version. Albert Heijn recommends keeping its Roomboter minder suiker stroopwafels in a sealed tin after opening; check the storage instructions for any other product.