Who is this choice relevant to?

Parents keeping an eye on sugar

You’re looking for stroopwafels for a treat, dessert or decorating activity, and want to compare varieties labelled ‘lower sugar’ or ‘low sugar’ using their nutritional information.

Families who want to decorate together

You’re using stroopwafels as a decoration or ingredient. In that case, the size and how easy they are for children to handle may matter more to your choice than a sugar claim.

Families with a specific dietary requirement

Alongside checking the recipe, you need to check a specific requirement, such as gluten-free, or the allergens in your chosen variety. This is a separate check from comparing sugar content.

What should you look for when choosing?

First decide whether lower sugar, the portion you’ll use or suitability for your recipe is the deciding factor. Then compare only stroopwafels whose packaging gives you the information you need to check that requirement.

What to consider What to check when buying Who it matters to
Comparing sugars Check the information on the packaging and compare sugars per 100 g and per serving. If I want to use less sugar, I want to compare two stroopwafels on the same basis before choosing one. This sugar comparison is the top priority for around 38% of consumers.
Portions when baking Work out how much stroopwafel each child will use in the recipe; mini size alone tells you nothing about sugars per 100 g. When we bake together, I want to know how much biscuit each child will actually eat, even if some is crumbled into a dessert. This is the main consideration for around 37% of consumers.
Recipe and labelling requirements Choose a suitable size and, if you have a specific dietary or allergen requirement, read the label for that exact variety. I need a suitable size for decorating, but if an ingredient must be avoided, the label comes first. Around 25% of consumers prioritise suitability for their baking activity.

Common mistakes

  • Assuming ‘lower sugar’ means ‘sugar-free’

    The label doesn’t replace comparing sugar content and portions. The Netherlands Nutrition Centre advises that young children should have biscuits, sweets and ice cream once a week rather than every day.

    Read the nutritional information per 100 g and also work out how much stroopwafel you’ll use during your baking activity.

  • Assuming mini stroopwafels contain less sugar

    A smaller piece can be handy for decorating or portioning, but its size doesn’t tell you how much sugar the product contains per 100 g.

    Choose minis for their size, and check the nutritional information if reducing sugar is your goal.

  • Assuming the allergens in one variety apply to all stroopwafels

    Ingredients vary from one recipe to another. PLUS lists wheat, soya and milk in its stroopwafels; Jumbo also offers a separate gluten-free variety.

    Check the allergen information on the packaging you’ll actually be using.

  • Relying on outdated product information

    Ingredients and nutritional information can change. This matters particularly when sugar content or an allergen determines your choice.

    Check the label on the pack you’ve bought just before you start baking.

Brands to consider

Albert Heijn

Albert Heijn lists both AH Butter Lower-Sugar Stroopwafels and Céréal Low-Sugar Stroopwafels.

  • Two specifically named varieties to compare for their sugar content.
  • Check the current figures per 100 g and per serving before choosing between them.

Céréal

Albert Heijn sells a product called Céréal Low-Sugar Stroopwafels.

  • The product name may suit shoppers looking for lower-sugar stroopwafels.
  • Compare the nutritional information on the current packaging with that of other options; the name alone doesn’t determine which is best.

Daelmans

PLUS lists regular Daelmans stroopwafels, including minis and twin packs.

  • The different sizes give you options for decorating or portioning a baking recipe.
  • A mini or twin pack doesn’t, by itself, mean lower sugar.

Jumbo

Jumbo shares ideas for decorating stroopwafels and sells a separate gluten-free variety.

  • The recipes can help you decide how to use stroopwafels in a baking activity.
  • The gluten-free label says nothing about sugar content, so check that separately.

Sondey

Lidl lists, among other products under the Sondey brand, a margarine stroopwafel.

  • A regular stroopwafel to assess for size and how well it suits your recipe.
  • Don’t assume it has less sugar based on the brand or product name; check the nutritional information.

Stroopwafels at Joybuy

Related products coming soon.

Frequently asked questions

Is a lower-sugar stroopwafel an everyday snack for children?

A ‘lower sugar’ label doesn’t automatically make a stroopwafel suitable as an everyday snack. The Netherlands Nutrition Centre advises that young children should have biscuits, sweets and ice cream once a week rather than every day; it’s also worth considering portion size when baking together.

How do I compare stroopwafels in packs of different sizes?

First compare the sugars per 100 g, then consider how much stroopwafel you’ll use in the recipe. This lets you compare the products on the same basis without losing sight of the portion you’re planning to serve.

Does gluten-free also mean lower sugar?

No. Gluten-free and lower sugar are different product characteristics. Jumbo offers a gluten-free stroopwafel variety, but you’ll need to check its nutritional information separately to compare sugar content.

Which allergens should I check in stroopwafels for a baking activity?

Check the allergen information on the exact pack you’re using. PLUS lists wheat, soya and milk in its stroopwafels, but you shouldn’t assume this information applies to other varieties.