Who is this choice relevant to?

People looking to reduce their sugar intake

You want to use chocolate sprinkles but are looking for a verifiable reduction in sugar. Compare the sugars per 100 g and check which product a reduction claim is being compared with.

Chocolate flake fans

You specifically want to keep the shape and texture of flakes. Decide whether chocolate sprinkles are an acceptable alternative before comparing products that claim to contain less sugar.

People who need to check ingredients

You need to take allergens into account or want to know which sweeteners a product contains. So read the ingredients list, allergen information and warnings on the packaging you buy.

What should you look for when choosing?

First decide whether you specifically want flakes. Then compare the sugar content and ingredients of products that match your choice of shape.

What to consider What to check when buying Who it matters to
Sugar reduction Compare the sugars per 100 g and the product used as the basis for any reduction claim. I want to choose chocolate sprinkles with less sugar without relying solely on the front of the packaging. For around 50% of consumers, a verifiable sugar reduction would be the main priority.
Ingredients and allergens Read the allergen information and check whether maltitols or other polyols are listed, along with any related warnings. If several people are eating, I want to know whether the ingredients are suitable for them. Ingredients and tolerability would be the main consideration for around 30% of consumers.
Flake shape and availability Check whether the product is flakes or chocolate sprinkles, and whether the variant you want is available to order. I want to keep the flake shape and not discover at the point of purchase that I’ve chosen chocolate sprinkles. Around 20% of consumers would put the shape and ease of buying first.

Common mistakes

  • Taking ‘less sugar’ to mean ‘low sugar’

    A comparison with another product doesn’t automatically tell you how low the sugar content is. According to the Netherlands Nutrition Centre, the ‘low sugar’ nutrition claim allows a maximum of 5 g of sugars per 100 g; Albert Heijn lists 7.7 g per 100 g for Céréal Hagelslag puur minder suikers.

    Check both the sugar content per 100 g and the basis for comparison behind the claim.

  • Mistaking chocolate sprinkles for flakes

    A lower-sugar chocolate sprinkle product won’t have the same shape as chocolate flakes. That difference still matters if keeping the flake shape is the reason you’ve chosen this topping.

    Before comparing sugar content, decide whether chocolate sprinkles count as an alternative for you.

  • Looking only at the sugars

    Albert Heijn lists maltitols for Céréal Hagelslag puur minder suikers and warns that excessive consumption may have a laxative effect. For Venz Rimboe Kroko, Jumbo lists allergens including milk, cereals containing gluten, soya and wheat.

    Also read the ingredients, allergen declaration and warnings on the packaging.

  • Assuming the product range will always be the same

    A product description doesn’t guarantee that the same variant will remain available or that its nutritional information won’t change.

    When ordering, check which variant is available and read the information on the packaging you receive.

Brands to consider

De Ruijter

Chocolate flakes for anyone who wants to keep the familiar flake shape.

  • Jumbo lists at least 40% cocoa solids for De Ruijter Royaal chocolate flakes.
  • According to Jumbo, this variant contains 56 g of sugars per 100 g. If reducing sugar is your priority, compare the nutritional information for each variant.

Venz

Mixed flakes, including Rimboe Kroko, for anyone who also cares about shape and appearance.

  • According to Jumbo’s product information, Rimboe Kroko combines dark chocolate and vanilla flakes.
  • Jumbo lists 73 g of sugars per 100 g and allergens including milk, cereals containing gluten, soya and wheat. The product information warns that the Funnies may not be suitable for children under 3 because of their size.

Choca

Standard flakes and mixed flakes in Jumbo’s flakes range.

  • Jumbo lists Choca Vlokken 200 g and Choca Vlokken mix 200 g as separate variants.
  • Compare the sugar content and ingredients on the label of the variant you choose.

Jumbo

Own-brand chocolate flakes and a separate lower-sugar milk chocolate sprinkle variant.

  • According to Jumbo, its Hagelslag Melk Minder Suiker contains at least 30% less sugar than regular Jumbo milk chocolate sprinkles; the listed amount is 42.6 g of sugars per 100 g.
  • The reduction claim applies to chocolate sprinkles, not the own-brand chocolate flakes. Also check that your chosen variant is currently available.

Céréal

Dark chocolate sprinkles as an alternative when reducing sugar matters more than keeping the flake shape.

  • Albert Heijn lists an 88% less sugar claim compared with standard dark chocolate sprinkles for Céréal Hagelslag puur minder suikers, with 7.7 g of sugars per 100 g.
  • This isn’t a flake product. Albert Heijn lists 40 g of polyols per 100 g, maltitols and a warning that excessive consumption may have a laxative effect.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Does ‘less sugar’ mean the same as ‘low sugar’?

No. ‘Less sugar’ compares one product with another, while ‘low sugar’ refers to the sugar content of the product itself. The Netherlands Nutrition Centre sets a maximum of 5 g of sugars per 100 g for the ‘low sugar’ nutrition claim. Albert Heijn lists 7.7 g per 100 g for Céréal Hagelslag puur minder suikers, so despite its reduction claim, that product doesn’t meet the low-sugar threshold.

Can lower-sugar chocolate sprinkles replace chocolate flakes?

Yes, if you’re looking for a chocolate topping for your stamppot supper and don’t need it to be in flake form. Chocolate sprinkles and flakes are different types of product, so compare not only the sugars per 100 g but also whether the different shape suits the way you’ll use them.

What should I look for in chocolate sprinkles containing maltitols?

Read the ingredients and warnings for the variant you choose. For Céréal Hagelslag puur minder suikers, Albert Heijn lists maltitols, 40 g of polyols per 100 g, and a warning that excessive consumption may have a laxative effect.

What nutritional information should I check after buying online?

Check the sugars per 100 g, ingredients, allergens and warnings on the packaging you receive. Product information can change; Albert Heijn notes on its online product pages that ingredients and nutritional values may be updated.