Who is this choice relevant to?

Parents looking to significantly reduce sugar

You compare the number of grams of sugars per 100 g and want to know whether a ‘sugar-free’ claim is accurate. Albert Heijn lists 7.7 g of sugars per 100 g for Céréal: less than the other option discussed here, but not sugar-free.

Families who prefer to avoid sweeteners

You’re looking for chocolate sprinkles with a stated sugar reduction, but would rather not choose a product containing maltitol. According to Albert Heijn, AH Hagelslag Puur Minder Suiker contains 30% less sugar than AH Chocolade Hagel Puur and has 43 g of sugars per 100 g. Check the current ingredients list before you buy.

Parents who want to keep treats in check

You see chocolate sprinkles as a small addition to a planned after-school snack. For children aged 4 to 12, the Voedingscentrum recommends choosing mainly foods from the Dutch Wheel of Five for snacks, and having set mealtimes.

What should you look for when choosing?

First compare the ‘of which sugars’ figure per 100 g, then read the ingredients and decide what role the chocolate sprinkles will play in your after-school snack.

What to consider What to check when buying Who might consider this most important?
What ‘sugar-free’ means Compare the sugars per 100 g. Under the EU condition set out in Regulation (EC) No 1924/2006, solid foods can only be called ‘sugar-free’ if they contain no more than 0.5 g of sugars per 100 g. If I’m looking for chocolate sprinkles because they’re labelled ‘sugar-free’, I want to avoid mistaking a relative sugar reduction for that claim. Around 42% of consumers are said to consider checking this claim their main reason for buying.
Sweeteners and ingredients Check the ingredients list for sweeteners such as maltitol, and check the allergen information on the packaging. I want a stated sugar reduction, but would rather not serve chocolate sprinkles containing maltitol. Around 33% of consumers are said to prioritise avoiding sweeteners.
The after-school snack Decide how you’ll use chocolate sprinkles as a topping. If the product contains polyols, also read the warning about excessive consumption. After school, I want to offer a planned snack, with chocolate sprinkles at most as a small addition. Around 25% of consumers are said to put keeping treats in check first.

Common mistakes

  • Taking ‘less sugar’ to mean ‘sugar-free’

    According to Albert Heijn, the Céréal and AH variants discussed contain 7.7 g and 43 g of sugars per 100 g respectively. Both are above the EU limit of 0.5 g per 100 g for a ‘sugar-free’ claim.

    Check the ‘of which sugars’ figure per 100 g rather than relying on the front of the pack.

  • Assuming a low sugar figure means you can have a larger portion

    Albert Heijn lists 40 g of polyols per 100 g for Céréal. The product information includes a warning that excessive consumption may have a laxative effect.

    Take the warning on the current packaging into account when deciding how much chocolate sprinkles to use.

  • Treating lower-sugar chocolate sprinkles as a complete snack

    A lower sugar figure doesn’t, on its own, determine what role chocolate sprinkles should play in an after-school snack. For children aged 4 to 12, the Voedingscentrum recommends choosing mainly foods from the Dutch Wheel of Five for snacks.

    Think of chocolate sprinkles as a possible small addition to a planned snack, not a replacement for the whole snack.

  • Relying on a product page you viewed previously

    Albert Heijn marked the Venz variant with 30% less sugar that was reviewed as no longer part of its range; Jumbo did the same for the reviewed Melk Minder Suiker variant.

    Before buying, check that the variant you want is available to order, and read the current label when it arrives.

Brands to consider

Céréal

The reviewed plain chocolate variant is worth considering if you want to compare chocolate sprinkles by their stated sugar content.

  • Albert Heijn lists 7.7 g of sugars per 100 g for Céréal Hagelslag Puur Minder Suikers.
  • The variant contains maltitol and soya, may contain milk and carries a warning about excessive consumption. It is not sugar-free.

Albert Heijn

AH Hagelslag Puur Minder Suiker is a supermarket own-brand option with a relative sugar reduction compared with AH Chocolade Hagel Puur.

  • Albert Heijn states that it contains 30% less sugar than its regular plain variant; no sweetener is listed among the ingredients.
  • According to Albert Heijn, the product contains 43 g of sugars per 100 g, as well as milk and lactose.

Jumbo

Jumbo lists the Céréal Hagelslag Puur reviewed here as a product from another brand.

  • Jumbo’s product information states that Céréal contains 88% fewer sugars than comparable standard plain chocolate sprinkles.
  • The reviewed Jumbo Hagelslag Melk Minder Suiker was listed by Jumbo as no longer available; don’t rely on that product page as a buying option.

Venz

The reviewed milk chocolate variant shows that ‘30% less sugar’ is a relative comparison, not a claim that a product is sugar-free.

  • The Albert Heijn product information reviewed listed 48 g of sugars per 100 g for Venz Hagelslag Melk 30% Minder Suiker.
  • Albert Heijn marked this variant as no longer part of its range; don’t assume it’s available to buy without checking first.

De Ruijter

The plain chocolate sprinkles reviewed here offer a point of comparison if you want to weigh up a regular branded option against lower-sugar alternatives.

  • Joybuy lists 64 g of sugars per 100 g for De Ruijter Chocoladehagelslag Puur, so you can compare that figure with other variants.
  • This variant isn’t suited to a choice where a stated sugar reduction is the priority; Joybuy lists milk and soya as allergens.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Are the chocolate sprinkles discussed sugar-free?

No. Albert Heijn lists 7.7 g of sugars per 100 g for Céréal Hagelslag Puur Minder Suikers and 43 g per 100 g for AH Hagelslag Puur Minder Suiker. Both are above the EU condition of no more than 0.5 g of sugars per 100 g for a ‘sugar-free’ claim.

What does ‘88% fewer sugars’ mean for Céréal?

It’s a relative comparison with comparable standard plain chocolate sprinkles, not a claim that the product contains no sugars. Jumbo’s product information states the reduction; Albert Heijn also lists 7.7 g of sugars per 100 g for the variant reviewed.

What should I look out for with chocolate sprinkles containing maltitol?

Read the warning about excessive consumption and decide how much to use based on the current packaging. The Céréal variant reviewed contains maltitol; the product information warns that excessive consumption may have a laxative effect.

Are lower-sugar chocolate sprinkles suitable as an everyday after-school snack?

A lower sugar content doesn’t automatically make chocolate sprinkles the basis of a snack. For children aged 4 to 12, the Voedingscentrum recommends choosing mainly foods from the Dutch Wheel of Five between meals, such as fruit, vegetables or wholemeal bread, and having set mealtimes.

Which allergens should I check in the variants discussed?

For Céréal, check particularly for soya and the statement that the product may contain milk; for AH Hagelslag Puur Minder Suiker, Albert Heijn lists milk and lactose. Always check the allergen information on the packaging of the variant you’ve bought before serving it.