Which choice is right for you?

The sugar-conscious gift-giver

You’re looking for a biscuit to enjoy with a coffee and want to be able to check its sugar content, rather than relying on a general impression from the packaging. To compare products, look at the ‘of which sugars’ line.

The gift-giver choosing a treat for coffee time

You’re mainly looking for a familiar speculaas flavour and a pack you can share. A specific sugar claim may not be your first selection criterion, but it’s still worth checking if the recipient wants to limit their sugar intake.

The shopper who needs to check ingredients

You need to consider allergens, gluten or whether the recipient can tolerate polyols. ‘Sugar-free’ and ‘gluten-free’ answer different questions, so check each separately on the packaging.

What should you look for when choosing?

First decide which feature matters most to the recipient. Then consider the flavour and type of treat: a sugar claim, allergen information and a gluten-free label are not interchangeable.

What to consider What to check when buying Who it matters to
Sugar content Check the exact claim and the ‘of which sugars’ value per 100 g on the pack. Compare like-for-like biscuits. If I want to limit sugar, I need a figure I can check, not a vague impression that it’s a ‘healthier’ treat. Around 36% of consumers put checking sugar content first.
Flavour and sharing Choose the type of biscuit you want and check whether the pack is suitable for sharing over coffee or tea. For a treat we’ll share, the familiar speculaas flavour matters more to me than a specific sugar claim. For around 29% of consumers, the coffee-time moment is the main consideration.
Allergens and polyols Check the current allergen information and, if the product contains polyols, read the details and warnings on the pack. If the recipient needs to avoid certain ingredients or doesn’t tolerate polyols well, I want to know before serving. For around 21% of consumers, this check is the most important.
Gluten-free Check that the exact product is labelled gluten-free; assess the sugar content separately. If gluten-free is essential, I need to confirm that first, even if I also want to limit sugar. Around 14% of consumers give gluten-free suitability top priority.

Common mistakes

  • Taking a ‘healthier’ look as a claim of less sugar

    A product name, picture or other nutrition claim doesn’t tell you how much sugar a speculaas biscuit contains. ‘Sugar-free’ and ‘reduced sugar’ don’t mean the same thing either.

    Check the exact claim and the nutrition table on the pack. If you want a product with a reduced sugar content, also check what it’s being compared with.

  • Assuming ‘sugar-free’ means low in calories or fat

    Céréal lists 0.4 g of sugars for its Speculoos with almond pieces, but it also contains 404 kcal, 20 g of fat and 62 g of carbohydrates per 100 g. The sugar figure doesn’t tell you everything about its nutritional value.

    Alongside ‘of which sugars’, check the other values per 100 g and consider the portion you plan to serve.

  • Overlooking polyols

    Céréal lists 29 g of polyols per 100 g for this speculoos. According to Voedingscentrum, large amounts of polyols can cause digestive problems.

    Read the ingredients and any warning on the pack, especially if the recipient knows they don’t tolerate polyols well.

  • Treating gluten-free, sugar-free and allergen-free as one and the same

    Jumbo lists wheat, barley, almonds, egg, milk and soya among the ingredients in Céréal Speculoos. The crossed-grain certification Jumbo mentions for its Lekker Vrij van Gluten Speculaas doesn’t, by itself, tell you anything about sugar content or other allergens.

    Check each essential requirement separately on the exact pack before giving or serving the biscuits.

Brands and shops to consider

These examples show which product information can help you make different choices. Always assess the specific variety: the features of one biscuit don’t necessarily apply to an entire brand or range.

Céréal

Céréal sells Speculoos with almond pieces as a ‘sugar-free’ product.

  • Céréal lists 0.4 g of sugars and 29 g of polyols per 100 g, so you can assess the sugar content of this variety specifically.
  • According to Céréal, the same variety contains 10% almonds, 404 kcal and 20 g of fat per 100 g. Check the allergens on the pack too.

Jumbo

Jumbo’s range includes both Céréal Speculoos and Jumbo Lekker Vrij van Gluten Speculaas, which may suit different label requirements.

  • Jumbo says its Lekker Vrij van Gluten Speculaas carries the crossed-grain certification.
  • A gluten-free label doesn’t substantiate a lower sugar content, so check the nutritional information separately.

Albert Heijn

Céréal Speculoos and AH Bakkers speculaas give you a starting point for comparing different types of biscuits in the same shop.

  • You can compare the product type, ingredients and nutritional information on the exact packs.
  • Albert Heijn notes that product information can change, so check the pack you’re buying.

Lotus Biscoff

Lotus Bakeries describes Biscoff as a crunchy biscuit with a caramelised flavour: an option to choose for its taste, not for any assumed sugar reduction.

  • The flavour and texture described by Lotus Bakeries may appeal if coffee time is your priority.
  • If you’re looking to limit sugar, don’t rely on that flavour description. Check the claim and the ‘of which sugars’ value on the pack you choose.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Does ‘sugar-free’ mean the same as ‘less sugar’?

No. ‘Sugar-free’ describes a feature of the product, whereas a reduced-sugar claim involves comparing it with a similar product. Céréal lists 0.4 g of sugars per 100 g for its Speculoos with almond pieces; for other biscuits, always check their own claims and nutrition tables.

Which allergens should I check in Céréal Speculoos with almond pieces?

For this variety, Jumbo lists almonds, barley, egg, milk, nuts, soya and wheat, among other ingredients. If an allergy is relevant, check the allergen information on the pack you’re actually buying.

Why might biscuits carry a warning about a laxative effect?

This kind of warning may be linked to added polyols. Voedingscentrum says that large amounts of polyols can cause digestive problems and that products containing more than 10% added polyols carry a warning. Céréal lists 29 g of polyols per 100 g for its Speculoos with almond pieces, so check the information on the pack.

Is sugar-free speculoos also gluten-free?

Not necessarily: Jumbo lists wheat and barley in Céréal Speculoos with almond pieces. Jumbo says its separate Lekker Vrij van Gluten Speculaas carries the crossed-grain certification. Check the sugar content of that variety separately.