What should you look for when choosing?
First decide which feature matters most to the recipient. Then consider the flavour and type of treat: a sugar claim, allergen information and a gluten-free label are not interchangeable.
| What to consider |
What to check when buying |
Who it matters to |
| Sugar content |
Check the exact claim and the ‘of which sugars’ value per 100 g on the pack. Compare like-for-like biscuits. |
If I want to limit sugar, I need a figure I can check, not a vague impression that it’s a ‘healthier’ treat. Around 36% of consumers put checking sugar content first. |
| Flavour and sharing |
Choose the type of biscuit you want and check whether the pack is suitable for sharing over coffee or tea. |
For a treat we’ll share, the familiar speculaas flavour matters more to me than a specific sugar claim. For around 29% of consumers, the coffee-time moment is the main consideration. |
| Allergens and polyols |
Check the current allergen information and, if the product contains polyols, read the details and warnings on the pack. |
If the recipient needs to avoid certain ingredients or doesn’t tolerate polyols well, I want to know before serving. For around 21% of consumers, this check is the most important. |
| Gluten-free |
Check that the exact product is labelled gluten-free; assess the sugar content separately. |
If gluten-free is essential, I need to confirm that first, even if I also want to limit sugar. Around 14% of consumers give gluten-free suitability top priority. |
Brands and shops to consider
These examples show which product information can help you make different choices. Always assess the specific variety: the features of one biscuit don’t necessarily apply to an entire brand or range.
Céréal
Céréal sells Speculoos with almond pieces as a ‘sugar-free’ product.
- Céréal lists 0.4 g of sugars and 29 g of polyols per 100 g, so you can assess the sugar content of this variety specifically.
- According to Céréal, the same variety contains 10% almonds, 404 kcal and 20 g of fat per 100 g. Check the allergens on the pack too.
Jumbo
Jumbo’s range includes both Céréal Speculoos and Jumbo Lekker Vrij van Gluten Speculaas, which may suit different label requirements.
- Jumbo says its Lekker Vrij van Gluten Speculaas carries the crossed-grain certification.
- A gluten-free label doesn’t substantiate a lower sugar content, so check the nutritional information separately.
Albert Heijn
Céréal Speculoos and AH Bakkers speculaas give you a starting point for comparing different types of biscuits in the same shop.
- You can compare the product type, ingredients and nutritional information on the exact packs.
- Albert Heijn notes that product information can change, so check the pack you’re buying.
Lotus Biscoff
Lotus Bakeries describes Biscoff as a crunchy biscuit with a caramelised flavour: an option to choose for its taste, not for any assumed sugar reduction.
- The flavour and texture described by Lotus Bakeries may appeal if coffee time is your priority.
- If you’re looking to limit sugar, don’t rely on that flavour description. Check the claim and the ‘of which sugars’ value on the pack you choose.
Related Joybuy products
Related products coming soon.
Frequently asked questions
Does ‘sugar-free’ mean the same as ‘less sugar’?
No. ‘Sugar-free’ describes a feature of the product, whereas a reduced-sugar claim involves comparing it with a similar product. Céréal lists 0.4 g of sugars per 100 g for its Speculoos with almond pieces; for other biscuits, always check their own claims and nutrition tables.
Which allergens should I check in Céréal Speculoos with almond pieces?
For this variety, Jumbo lists almonds, barley, egg, milk, nuts, soya and wheat, among other ingredients. If an allergy is relevant, check the allergen information on the pack you’re actually buying.
Why might biscuits carry a warning about a laxative effect?
This kind of warning may be linked to added polyols. Voedingscentrum says that large amounts of polyols can cause digestive problems and that products containing more than 10% added polyols carry a warning. Céréal lists 29 g of polyols per 100 g for its Speculoos with almond pieces, so check the information on the pack.
Is sugar-free speculoos also gluten-free?
Not necessarily: Jumbo lists wheat and barley in Céréal Speculoos with almond pieces. Jumbo says its separate Lekker Vrij van Gluten Speculaas carries the crossed-grain certification. Check the sugar content of that variety separately.