Who might find this choice relevant?

Sugar-conscious guest

Wants to enjoy speculaas or speculoos at New Year's Eve and compares the amount of sugars per 100 g, rather than relying only on the wording on the front of the pack.

Shopper checking ingredients for guests

Wants to know which sweeteners and allergens a biscuit contains before serving it. The Céréal version listed by Jumbo contains, among other things, almonds, wheat, soya, egg, barley and milk.

Host catering for a larger group

Needs enough regular speculaas for several guests and doesn't see reducing sugar as the main priority. Even then, the nutritional information per 100 g is useful when choosing.

What should you look for when choosing?

Decide what matters most for your New Year's Eve: the sugar content, the ingredients for your guests or the quantity of biscuits. Then compare the packs of products that meet your needs.

What to consider What to check when buying Who it's important for
Sugar content Compare sugars and energy per 100 g; also check saturated fat and salt. For a platter on New Year's Eve, I want to choose a low-sugar biscuit without relying only on the front of the pack. For around 42% of consumers, sugar content would be the main reason for buying.
Ingredients and allergens Read the current ingredients and allergen information; also check for polyols such as maltitol. When sharing biscuits with others, I want to know which sweeteners and allergens they contain. For around 33% of consumers, checking the ingredients would be their top priority.
Quantity for guests Check the pack weight and number of biscuits, and compare the sugars per 100 g. When catering for several guests, I want to work out how many biscuits I need, while reducing sugar isn't my first priority. For around 25% of consumers, the quantity needed for the group would be the deciding factor.

Common mistakes

  • Focusing only on ‘sugar-free’

    A low sugar content doesn't tell you what other nutrients a biscuit contains. For Céréal Speculoos with almond pieces, Jumbo lists 404 kcal and 12 g of saturated fat per 100 g.

    Compare similar biscuits per 100 g for sugars, energy, saturated fat and salt, and read the ingredients list.

  • Comparing values per biscuit with values per 100 g

    Céréal lists 44 kcal per biscuit. This serving value is based on a different quantity from the nutritional information per 100 g on another pack.

    Use the same 100 g basis when comparing products. Then check the value per biscuit to estimate your portion, in line with the Voedingscentrum's comparison advice.

  • Serving sugar-free biscuits without checking for allergens

    The Céréal version listed by Jumbo contains, among other things, almonds, wheat, barley, egg, milk and soya. The label ‘sugar-free’ says nothing about whether it's suitable for someone with an allergy.

    Check the current packaging for every biscuit you serve and make the information available to your guests.

Brands and own-label options to consider

Céréal

Céréal Speculoos with almond pieces is a specific option for anyone mainly looking for a low sugar content.

  • According to Jumbo's product information, this version contains 0.4 g of sugars per 100 g.
  • Jumbo also lists 404 kcal and 29 g of polyols per 100 g, as well as allergens including almonds, wheat, soya, egg, barley and milk.

Jumbo

Jumbo Bakkers Speculaas is a regular speculaas sold in a 600 g pack, so you can compare its nutritional information with that of a sugar-free version.

  • The 600 g pack may be a good option if you want to serve biscuits to several guests.
  • Jumbo lists 29.0 g of sugars per 100 g for this product, so it's not the same choice as the Céréal version mentioned above if keeping sugar low is your priority.

Albert Heijn

Albert Heijn's speculaas category includes products such as AH Bakkers speculaas and AH Amandelspeculaas. Céréal Speculoos with almond pieces is listed in a separate category for sugar-conscious biscuits.

  • The separate categories make it easier to look at regular speculaas and a product labelled ‘sugar-free’ side by side.
  • Compare the nutritional information and ingredients on the specific pack; a category listing doesn't tell you the sugar content.

Lotus Biscoff

Albert Heijn lists several packs of Lotus Biscoff Speculoos in its speculaas category.

  • An option to consider if you're looking for regular speculoos.
  • Check the sugars per 100 g on the pack you choose; being listed in the speculaas category doesn't make it a lower-sugar option.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is sugar-free speculoos also low in calories?

The label ‘sugar-free’ doesn't tell you that. For Céréal Speculoos with almond pieces, Jumbo lists 0.4 g of sugars, as well as 404 kcal and 12 g of saturated fat per 100 g. So compare the full nutritional information per 100 g.

Can I use Nutri-Score to compare speculaas?

Nutri-Score can help you compare products of the same type. According to the Dutch government, the score doesn't by itself indicate whether a product is healthy or unhealthy. If you're choosing based on sugar content, also check the sugars per 100 g on the pack.

Can I serve Céréal Speculoos with almond pieces to a guest with an allergy?

First, check whether the current packaging is suitable for what your guest needs to avoid. The version listed by Jumbo contains, among other things, almonds, wheat, barley, egg, milk and soya. Don't rely on the label ‘sugar-free’.

How should I store speculaas once opened?

Follow the storage instructions on the pack and seal opened speculaas well. For Jumbo Bakkers Speculaas, Jumbo recommends storing it in a cool, dry place.