Who is this choice relevant for?

Sportspeople keeping an eye on sugar

You want to take a sweet biscuit with you, but you’re looking for a clear claim about its sugar content. A variety labelled ‘sugar-free’ could be a starting point, but the portion size and other ingredients still matter.

Sportspeople taking a small treat with them

You’re choosing mainly based on taste and how many biscuits you’ll put in your gym bag. If lower sugar isn’t essential, you could also consider regular speculaas and check the nutritional information on the packaging.

Shoppers who need to check ingredients carefully

If you have an allergy or sensitivity to polyols, the ingredients list matters more than the sugar claim on the front of the pack. Céréal speculoos with almond pieces lists wheat, almonds, soya, egg, milk and maltitols, among other ingredients. Jumbo also sells a separate gluten-free speculaas variety.

What should you look for when buying?

First, decide whether lower sugar is essential or whether having a clearly defined portion for your journey is what matters most. Then check the nutritional information and ingredients on the packaging of the variety you actually plan to take with you.

What to consider What to check when buying Who it matters to
Reduced or no sugars Check the exact claim and compare sugars per 100 g and per planned portion. If I want to limit my sugar intake, I don’t want to rely on the product name alone. Around 50% of consumers put this kind of checkable sugar choice first.
A portion for your journey Check how many biscuits there are and decide how many you want to take with you. Taking a whole pack makes it harder to set a clear limit for my snack. For around 30% of consumers, a manageable portion is the top priority.
Allergens and sweeteners Read the latest ingredients and allergen information. If the product contains polyols, check the warning on the packaging too. If I need to avoid certain ingredients or take polyols into account, checking these comes before the sugar claim. This is the most important consideration for around 20% of consumers.

Common mistakes

  • Assuming ‘sugar-free’ means ‘suitable after every workout’

    A sugar claim doesn’t tell you whether a biscuit fits in with what else you eat or drink around your workout.

    Think of speculaas as a sweet snack, and don’t base your post-workout food choices on that claim alone.

  • Skipping the ingredients because of the sugar claim

    Céréal speculoos with almond pieces lists maltitols and the allergens wheat, almonds, soya, egg and milk.

    Read the label on the pack you’ve chosen before buying. If you need to avoid gluten, look specifically for a product clearly labelled gluten-free.

  • Treating a pack as one portion

    The nutritional information per biscuit doesn’t tell you how much you’ll eat if you take several biscuits with you.

    Decide in advance how many biscuits you’ll have for your snack, then compare products both per 100 g and for that portion.

  • Confusing gluten-free with lower sugar

    A gluten-free label answers a different question from a claim about sugars.

    Check each separately if both are important to your purchase.

Relevant brands to consider

Céréal

The speculoos with almond pieces is worth considering if you’re looking for a biscuit labelled ‘sugar-free’. Jumbo lists a pack of 2 × 5 biscuits, weighing 110 g in total.

  • Céréal says this variety contains 44 kcal per biscuit, which you can compare with your planned portion.
  • The ingredients listed by Jumbo include maltitols, wheat, almonds, soya, egg and milk. The sugar claim doesn’t tell you whether it’s suitable as a complete post-workout snack.

Lotus Biscoff

Lotus Bakeries describes Biscoff as a crunchy biscuit with a caramelised flavour. It’s a different taste choice from a speculoos variety explicitly labelled ‘sugar-free’.

  • A relevant choice if taste matters more to you than a reduced-sugar claim.
  • If lower sugar is essential, check the claim and nutritional values on the specific pack. The brand name alone won’t tell you.

Jumbo

Jumbo lists Céréal sugar-free speculoos, Jumbo Bakers’ Speculaas and Jumbo gluten-free speculaas as separate products.

  • Jumbo says its gluten-free speculaas carries the Crossed Grain trademark.
  • Gluten-free and sugar-free are different properties. Check the current labels of these products separately.

Related products on Joybuy

Related products will be available soon.

Frequently asked questions

Is sugar-free speculaas automatically a suitable post-workout snack?

No. ‘Sugar-free’ refers to the sugar content, not to everything you need around your workout. Treat the biscuit as a sweet snack and consider the rest of your food and drink separately from that claim.

How do I compare lower-sugar speculaas?

First compare the sugars per 100 g, then look at the amount for the number of biscuits you plan to eat. The Netherlands Nutrition Centre recommends using labels to compare the nutritional values of products. Check the ingredients and allergens too.

What should I look out for in speculoos with maltitol?

Read the ingredients and any warning on the packaging, and decide how many biscuits you plan to eat. Céréal speculoos with almond pieces lists maltitols. The Netherlands Food and Consumer Product Safety Authority notes that polyol products may carry a warning that excessive consumption can have a laxative effect.

Does gluten-free speculaas automatically contain less sugar?

No. Gluten-free and lower sugar are separate product properties. Jumbo says its gluten-free speculaas carries the Crossed Grain trademark. If reducing sugar matters to you, also check the nutritional information and any sugar claim.