Who is this choice for?

Label-checkers looking to cut down on sugar

You want to serve a biscuit with your coffee that contains demonstrably less sugar, so you compare similar products per 100 g. The Netherlands Nutrition Centre recommends using this basis when reading labels.

Hosts who want to control portion sizes

You want to serve regular speculaas with coffee and decide in advance how much each person will get. This lets you control the amount served without presenting the biscuits as reduced-sugar.

Hosts who need to check ingredients for their guests

You ask in advance which ingredients or allergens your guests need to avoid, then check the ingredients list and any warnings on each pack. For biscuits containing sweeteners, you can also check the listed carbohydrates.

What should you look for?

Speculaas with a reduced-sugar claim

Choose this if: you’re specifically looking for a lower sugar content and the packaging provides enough nutritional information to compare similar biscuits.

Bear in mind: less sugar doesn’t mean sugar-free; check the rest of the nutritional information too.

Regular speculaas in a smaller portion

Choose this if: you want to share regular speculaas and mainly want to control how much each guest gets.

Bear in mind: serving a smaller portion doesn’t change the sugar content per 100 g.

Homemade speculaas

Choose this if: you want to choose the ingredients and portion sizes yourself.

Bear in mind: the recipe title alone won’t tell you how much sugar is in a portion; you’ll need to consider the full recipe and the number of portions.

What to considerWhat to check when buyingWho it matters to
Sugars per 100 g Compare the ‘of which sugars’ figure for speculaas biscuits of the same type. Read any claim on the front alongside the nutrition table. I want to choose biscuits with demonstrably less sugar for my guests, not just serve a smaller portion of the same biscuit. This comparison comes first for around 36% of consumers.
Taste and portion size Check the stated portion size and decide how much you want to serve; use the figures per 100 g to compare products. I want to share regular speculaas with coffee and decide how much each person gets. This is the main consideration for around 29% of consumers.
Availability Check what’s available when you do your shopping and read the nutritional information on the pack you buy. I want to choose something for several guests without making an extra trip to the shops. That’s why around 21% of consumers prioritise convenience when shopping.
Ingredients and allergens Read the ingredients list and allergen warnings. If the biscuits contain sweeteners, check the listed carbohydrates too if needed. Before sharing biscuits, I want to know whether they contain anything a guest needs to avoid. This check is the top priority for around 14% of consumers.

Common mistakes

  • Taking a recipe title as nutritional information

    Jumbo’s ‘Speculaas without sugar’ recipe contains 500 g of maple syrup. So the title doesn’t tell you how much sugar is in a portion of the recipe.

    Check all the ingredients and work out the nutritional value based on the complete recipe and the number of portions.

  • Comparing sugar alone

    The sugar content doesn’t tell you everything about a biscuit’s nutritional value.

    For similar biscuits, compare energy, saturated fat, fibre and salt too, then decide how much you want to serve.

  • Comparing portions from different packs like for like

    For Echte Bakkers Speculaas, Jumbo lists 32,5 g of sugars per 100 g and 4,1 g per stated 13 g portion. A different portion size will change the amount per portion.

    Use the values per 100 g to compare products, and the portion values to plan how much to serve.

  • Waiting until guests arrive to check the ingredients

    If someone has a food allergy, the ingredients list may determine whether you can offer them a biscuit. The Netherlands Food and Consumer Product Safety Authority explains how allergens are listed on labels.

    Ask in advance which allergens are relevant and check the packaging, including any warnings about traces.

Brands to consider

Lotus Biscoff

Lotus Bakeries presents Biscoff speculoos as a biscuit to enjoy with coffee. Speculoos isn’t necessarily the same type of product as speculaas.

  • A familiar option if you specifically want to serve Biscoff speculoos with coffee.
  • Being positioned as a biscuit to enjoy with coffee says nothing about its sugar content; check the packaging of the variant you choose.

Jumbo

Jumbo lists nutritional values per 100 g for Echte Bakkers Speculaas and also publishes speculaas recipes.

  • The figure of 32,5 g of sugars per 100 g for Echte Bakkers Speculaas gives you a clear point of comparison for that product variant.
  • Jumbo’s recipe with ‘without sugar’ in the title contains maple syrup. Don’t use the recipe title as proof that it has a lower sugar content.

Albert Heijn

Albert Heijn publishes a recipe for homemade speculaas through Allerhande.

  • The recipe gives you a starting point if you want to choose the ingredients and portion sizes yourself.
  • The recipe uses 225 g of light brown soft sugar and, by itself, doesn’t show that the biscuits contain less sugar.

ALDI

ALDI stocks products including filled speculaas. This is a different type of product from individual speculaas biscuits.

  • When comparing packs, you can check which type of product and ingredients you’re actually choosing.
  • Check any reduced-sugar claim on the specific pack; filled speculaas isn’t directly comparable with regular speculaas biscuits.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Does speculaas labelled ‘reduced sugar’ mean it’s sugar-free?

No, a reduced-sugar claim doesn’t mean a biscuit is sugar-free. Check the amount of sugar per 100 g and compare it with a similar product.

How do I compare two types of speculaas?

Compare speculaas of the same type by their nutritional values per 100 g, as recommended by the Netherlands Nutrition Centre. Check energy, saturated fat, fibre and salt as well as sugars; then use the portion size to decide how much to serve.

Is sugar the only thing I should look for in a biscuit?

No, sugar content is just one part of a biscuit’s nutritional value. Compare the other figures on the label too, and consider how much you want to serve with coffee.

What should I check on the label if guests have allergies?

Check the ingredients list and any warnings about traces on the pack you plan to serve. Ask guests in advance which allergens they need to avoid; the Netherlands Food and Consumer Product Safety Authority explains how allergens are listed on food labels.