Who is this choice relevant to?

Office teams looking to cut down on sugar

When choosing a biscuit to enjoy with coffee or tea, they want to be able to compare the sugar content. If the snacks are shared, colleagues also need clear information about the sweeteners used and any allergens.

Office managers buying snacks

They consider portion sizes, storage instructions and how easy it is for colleagues to help themselves from a shared supply. The Netherlands Nutrition Centre points out that how visible and accessible options are can influence what people choose.

Colleagues who simply want a familiar biscuit

For them, traditional speculaas, a crunchy texture or a vegan product may matter more than reducing sugar. In that case, it’s best not to present regular biscuits as a low-sugar option.

What should you look for when choosing?

First, compare the sugar content on the same per-100 g basis. Then check that the ingredients, warnings and portion sizes suit the colleagues choosing from the office supply.

What to consider What should you check? Who does this matter to?
Sugars and sweeteners Compare ‘of which sugars’ per 100 g, and if a product makes a sugar claim, check which sweeteners are listed in the ingredients. When choosing a biscuit for a coffee break, I want to be able to pick one with less sugar without relying only on the front of the pack. This is the main priority for around 43% of consumers.
Allergens and usage warnings Check the current packaging for allergens and, for biscuits containing polyols, read the warning about excessive consumption. When several colleagues share the same supply, I want everyone to be able to check the ingredients. This consideration matters most to around 29% of consumers.
Portions and sharing Compare the number of biscuits or portions and the storage instructions with how you plan to serve them. For a shared biscuit tin, I’d rather have a familiar biscuit that’s easy to hand out than the lowest sugar figure. Around 28% of consumers prioritise this practical choice.

Common mistakes

  • Assuming ‘sugar-free’ means ‘no sweeteners’

    Albert Heijn lists maltitol in Céréal Speculoos stukjes amandel and warns that excessive consumption may have a laxative effect.

    As well as the sugar content, check the ingredients and usage warning. Make sure there’s another snack option available for everyone sharing the supply.

  • Treating a sugar claim as the whole story about a biscuit

    Sugar content is just one part of the nutrition information. The Netherlands Nutrition Centre also recommends checking the ingredients and nutrition table on the packaging.

    First compare biscuits per 100 g, then check what’s in a portion and how you plan to serve them.

  • Relying on allergen information from an old product page

    The packaging information is important when colleagues need to decide whether they can eat a biscuit. The Netherlands Food and Consumer Product Safety Authority stresses that allergens must be clearly stated on the label.

    When placing a new order, check the packaging of the biscuits you’ll actually be handing out, even if you’ve bought the product before.

  • Buying a large pack of regular speculaas as a low-sugar option

    Jumbo lists 29.0 g of sugars per 100 g for Bakkers Speculaas; Joybuy lists 38.1 g per 100 g for Lotus Biscoff. A handy sharing pack doesn’t change the nutrition figures.

    Choose these biscuits when taste or ease of serving is the priority, but keep the aim of ‘less sugar’ separate when deciding what to buy.

Brands and products to consider

Céréal

The Céréal Speculoos stukjes amandel without sugars featured here is worth comparing if reducing sugar is your main priority.

  • Albert Heijn lists 0.4 g of sugars and 29 g of polyols per 100 g for this product.
  • It contains maltitol and ingredients including wheat, almond, soya, egg, milk and barley. The product information warns that excessive consumption may have a laxative effect.

Lotus Biscoff

The speculoos featured here is a regular biscuit to enjoy with coffee or tea, rather than the lower-sugar choice in this comparison.

  • Joybuy describes the pack featured here as suitable for vegans.
  • The nutrition information for this product lists 38.1 g of sugars per 100 g.

Jumbo

Bakkers Speculaas is a regular option for anyone looking for a large pack to share in the office biscuit tin.

  • Jumbo lists a 600 g pack with around 48 portions for the product featured here.
  • The nutrition table lists 29.0 g of sugars per 100 g, so this isn’t a low-sugar option.

Sondey

Lidl names Sondey as its own brand for biscuits and other snacks. Lidl also lists a 600 g pack of Bakkers Speculaas, which is not identified here as a Sondey product.

  • According to Lidl, the Sondey range includes various types of biscuits.
  • If you’re considering a particular speculaas, check the packaging before comparing its nutrition information with another biscuit.

Verkade

San Francisco zero is a biscuit to consider if you’re also looking beyond speculaas for a biscuit with no added sugar.

  • Albert Heijn lists 1.7 g of sugars per 100 g for this biscuit.
  • It isn’t speculaas. The product contains maltitol and carries a warning that excessive consumption may have a laxative effect.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Does ‘sugar-free’ speculoos also mean it contains no sweeteners?

No. Albert Heijn lists maltitol and 29 g of polyols per 100 g for Céréal Speculoos stukjes amandel zonder suikers. So as well as checking the sugar content, read the ingredients list.

Can I put unlimited amounts of sugar-free speculoos in the office biscuit tin?

Bear the warning on your chosen product in mind. For the Céréal speculoos featured here, Albert Heijn warns that excessive consumption may have a laxative effect. If the biscuits are shared, offer other snacks too.

What should I check for colleagues with a food allergy?

Check the allergens on the current packaging before serving the biscuits. The Netherlands Food and Consumer Product Safety Authority stresses that allergens must be clearly stated on the label. The Céréal speculoos featured here contains wheat, almond, soya, egg, milk and barley, among other ingredients.

Does a low sugar content tell you everything you need to know about an office snack?

No. Sugar content is just one part of the nutrition information. The Netherlands Nutrition Centre also recommends checking the ingredients and nutrition table. For a shared supply, allergens, portion sizes and the choice of other snacks matter too.