Who is this choice relevant to?

Chocolate lover looking to cut down on sugar

You want a biscuit with chocolate or cocoa, so you compare more than just the claims on the front of the pack. Most importantly, check ‘of which sugars’ per 100 g. A biscuit without chocolate won’t meet this preference.

Organiser of a sharing occasion

You’re looking for biscuits to share during the Sinterklaas parade. The number of biscuits and portion size both matter, while the ingredients and warnings are also important for the people you’re offering them to.

Shopper who needs to check sweeteners or allergens

For you, the ingredients list may matter more than a low sugar figure. The chocolate options described contain maltitols and cereals containing gluten; check the full allergen information for each product.

What should you look for when choosing?

First decide whether chocolate is a must. Then compare the nutrition information per 100 g for suitable biscuits, and check the ingredients, warnings and number of biscuits before sharing them.

What to consider What to check when buying Who is this important to?
Chocolate and sugars Check that chocolate or cocoa is listed in the ingredients, and compare ‘of which sugars’ per 100 g. I want to offer a chocolate biscuit at the parade and put sugar content first. Around 42% of consumers give this combination the highest priority.
Sweeteners and allergens Read the current ingredients list, allergen information and warnings; for these options, look out in particular for maltitols and cereals containing gluten. If I’m sharing biscuits with people who may need to avoid certain ingredients, I need to know what’s in them. This is the top priority for around 33% of consumers.
How many to share Check the number of biscuits and the portion size; use the values per 100 g to compare different packs. I want to work out in advance how many biscuits I’ll need for the occasion. This is the most important practical question for around 25% of consumers.

Common mistakes

  • Assuming ‘no added sugar’ means ‘sugar-free’

    Albert Heijn lists Verkade San Francisco zero as having both 0% added sugar and 1.7 g of sugars per 100 g. It’s also not a chocolate biscuit.

    Compare ‘of which sugars’ per 100 g, and check separately whether the biscuit contains chocolate or cocoa.

  • Looking only at the sugar figure

    Albert Heijn and Jumbo’s product information lists 26 g and 24 g of polyols per 100 g respectively for the two Céréal chocolate biscuits described. Excessive consumption may have a laxative effect.

    Read the warning and bear in mind how much each person might eat when sharing the biscuits.

  • Assuming less sugar also means fewer allergens

    According to Albert Heijn’s product information, Céréal Chocolate chip cookie contains wheat and oats and may contain other allergens. For Céréal Choco Delight Puur, Jumbo lists egg, milk, oats, soya and wheat, among other allergens.

    If you’re buying for others, read the full allergen information on the pack before purchasing.

Brands worth considering

Céréal

Two different chocolate biscuits to compare for this choice: a chocolate-chip biscuit and a biscuit coated in dark chocolate.

  • Albert Heijn lists 0 g of sugars per 100 g for Chocolate chip cookie without sugar; Jumbo lists 0.5 g per 100 g for Choco Delight Puur.
  • Both products described contain maltitols. Compare their individual allergen lists and warnings too.

Verkade

San Francisco zero is a biscuit to consider if chocolate isn’t a must.

  • Albert Heijn lists this product as having 0% added sugar and 1.7 g of sugars per 100 g.
  • The biscuit described isn’t a chocolate biscuit and carries a warning about excessive consumption.

Albert Heijn

At Albert Heijn, you can compare both the Céréal Chocolate chip cookie described here and AH Digestive 0% sugar.

  • The product information makes it possible to compare ingredients and nutritional values.
  • AH Digestive 0% sugar isn’t a chocolate biscuit. Check the current packaging when buying, as product information can change.

Jumbo

Jumbo’s product information describes Céréal Choco Delight Puur as a biscuit coated in dark chocolate.

  • The nutrition table lists 0.5 g of sugars per 100 g and includes information about ingredients and allergens.
  • Use the nutrition table to compare products: different text on the product page gives varying percentages for the sugar reduction.

Chocolate biscuits at Joybuy

Matching products coming soon.

Frequently asked questions

Does ‘no added sugar’ mean the same as ‘sugar-free’?

No. Albert Heijn lists Verkade San Francisco zero as having 0% added sugar, but also 1.7 g of sugars per 100 g. To compare sugar content, check ‘of which sugars’ in the nutrition information per 100 g.

Why do some low-sugar biscuits carry a warning?

The Céréal chocolate biscuits described contain maltitols and carry a warning that excessive consumption may have a laxative effect. Read the warning on the pack and bear in mind how much each person may eat when handing them out.

How do I compare biscuits when portion sizes differ?

Compare the nutritional values per 100 g when comparing the sugar content of biscuits. The Voedingscentrum points out that comparing products per portion can be confusing, as manufacturers use different portion sizes.

What should I check before handing out biscuits at the parade?

Check the ingredients, allergens, warnings and use-by date on the physical packaging. Albert Heijn says that ingredients and nutrition information may change when products are updated, so don’t rely solely on online information you’ve seen before when handing out the biscuits.