Who is this choice important for?

Parents who want to limit added sugar

You want to decide for yourself what goes into your porridge. The ingredients list can help you identify sources of added sugar; according to the Netherlands Nutrition Centre, ‘of which sugars’ also includes sugars that occur naturally.

Parents short on time at breakfast

After a broken night’s sleep, you may not want to spend time measuring ingredients. A pre-portioned pack could be a good fit; just compare the portion size and preparation method with those of plain rolled oats.

Households that need to choose strictly gluten-free products

The word ‘oats’ alone isn’t enough to make this choice. For people with coeliac disease, the Netherlands Nutrition Centre recommends looking for ‘gluten-free’ or the Crossed Grain symbol on the packaging.

What should you look for when choosing?

If added sugar is your main concern, start with the ingredients. Then decide whether you’d prefer to measure it out yourself or use pre-set portions, and check separately whether the product meets any dietary requirements.

What to consider What to check Who it matters most to
Added sugar Read the ingredients list and compare ‘of which sugars’ per 100 g, using dry products in each case. If I add fruit or other toppings myself, I want to know what’s already in the porridge. Around 36% of consumers put control over added sugar first.
Preparation time Check the preparation instructions and whether the pack contains individual portions. When I’m short on time in the morning, I want to make breakfast without measuring out a portion first. Around 29% of consumers prioritise this time saving above all else.
Packaging and portions Compare the pack size with the portions you use at home, and check the storage instructions after opening. When porridge is often on the menu, I want to choose packaging that suits how we use it. Around 21% of consumers say this is their biggest consideration.
Gluten and allergens If you have coeliac disease, look for ‘gluten-free’ or the Crossed Grain symbol, and read the allergen information. If someone at home needs to eat strictly gluten-free or avoid an allergen, checking this comes before convenience. For around 14% of consumers, it’s the first thing they look for.

Common mistakes

  • Reading ‘of which sugars’ as ‘added sugar’

    According to the Netherlands Nutrition Centre, the ‘of which sugars’ figure includes all sugars present. This means prepared porridge made with milk or fruit isn’t directly comparable with dry oats.

    Read the ingredients list too, and compare the nutritional values of dry products on the same basis: per 100 g.

  • Assuming all oats are gluten-free

    The Netherlands Nutrition Centre notes that oats may come into contact with gluten during processing. So, a ingredients list showing only oats doesn’t replace an explicit gluten-free label.

    If you have coeliac disease, check the packaging for ‘gluten-free’ or the Crossed Grain symbol.

  • Treating an oat mix as the same as plain rolled oats

    A mix may contain other ingredients. Albert Heijn lists soya protein, linseed and sunflower seeds among the ingredients in AH Volkoren Havermout Proteïne.

    Before comparing a mix with plain porridge oats, read the full ingredients list, allergen information and nutritional values per 100 g.

Brands to consider

Quaker

Quaker offers both plain porridge oats and pre-portioned Oats Express Naturel. The difference matters most if you’re weighing up measuring it yourself against having a set portion.

  • Albert Heijn lists Quaker Havermout 600 g as containing 100% wholegrain oats and 1.1 g of sugars per 100 g.
  • The product information for Oats Express Naturel says it may contain soya, barley and wheat. If you have an allergy, check the current packaging.

Brinta

Brinta Havermout is an option if you’re looking for fine oats as a simple base.

  • The ingredients list shown by Albert Heijn states that it contains 100% rolled oats.
  • The nutritional values given for a prepared portion made with semi-skimmed milk aren’t directly comparable with values per 100 g of dry porridge oats. The product information also says it may contain wheat and rye.

Albert Heijn

Within the own-brand range, you can choose between plain porridge oats and varieties with additional ingredients.

  • The ingredients list for AH Volkoren Havermout Proteïne states that it contains 76% wholegrain rolled oats, as well as soya protein, linseed and sunflower seeds.
  • This mix isn’t made exclusively from rolled oats. Check for soya and the other ingredients if you’re looking for a simple oat base.

Jumbo

Jumbo lists various types of porridge oats, including fine wholegrain oats and a gluten-free variety.

  • The range gives you options for comparing oat types and pack sizes.
  • Check the ingredients, nutritional values and any gluten-free labelling on the specific product you’re considering.

Golden Bridge

Golden Bridge Fijne volkoren havermout is an ALDI own-brand option if you’re looking for fine rolled oats.

  • ALDI Netherlands lists this product as fine wholegrain porridge oats in a 500 g pack.
  • Read the ingredients and nutritional information on the packaging before drawing conclusions about added sugar or allergens.

Porridge for a quick breakfast on Joybuy

This selection is suited to mornings when having a set portion and less measuring to do is helpful. Before choosing, also compare the ingredients and allergen information on the current packaging.

Quaker Express Oatmeal 324 g

Quaker Express Oatmeal 324 g

Worth considering if you want less measuring to do on a busy morning; check the preparation instructions and ingredients on the packaging.

Only compare the sugar value once you know what it refers to. Also check the information about soya, barley and wheat; if you have coeliac disease, rely only on an explicit gluten-free label or the Crossed Grain symbol.

View on Joybuy

Frequently asked questions

Does a low ‘of which sugars’ value mean no sugar has been added?

No. According to the Netherlands Nutrition Centre, ‘of which sugars’ includes all sugars present; the figure alone doesn’t tell you which sugars have been added. So, check the ingredients list too, and compare nutritional values on the same basis.

Can I choose regular porridge oats if I have coeliac disease?

Not based on the word ‘oats’ alone. The Netherlands Nutrition Centre notes that gluten may contaminate oats during processing, so check that the packaging explicitly says ‘gluten-free’ or displays the Crossed Grain symbol.

Where can I find allergen information for porridge oats?

Read the ingredients list and any ‘may contain’ statement on the packaging. The Netherlands Food and Consumer Product Safety Authority explains the rules for allergen labelling; always check the information for the specific product.

How should I store porridge oats after opening?

Follow the storage instructions on the packaging you’re using. The product information for Quaker Havermout says to store it in a cool, dry place; the information for Brinta Havermout says to store it in a dry place and reseal the pack after use.