Who is this choice relevant to?

Office buyers looking for less sugar

You want syrup waffles to enjoy with coffee or tea, and are looking for a like-for-like comparison with a regular option. As well as checking the claim, look at the sugar and energy per 100 g and per portion.

Teams sharing a coffee-time snack

For meetings, visitors or the shared kitchen, you’ll want to know how many waffles are in a pack, how large a portion is and which allergens are listed on the label.

Employees with specific dietary requirements

If avoiding gluten or a particular allergen is your main requirement, choose on that basis before comparing sugar content. Gluten-free and lower sugar are separate product characteristics.

What should you look for when choosing?

First decide which requirement matters most for your office snack cupboard. Then use the label to compare products against that requirement and check the other relevant nutritional information.

What to consider What to check when buying Who it matters to
Sugar reduction Check what the lower-sugar claim is being compared with, and read the sugar and energy figures per 100 g and per portion. If I want to offer less sugar, I need to know exactly what has been reduced without overlooking the rest of the nutritional information. For around 42% of consumers, a demonstrable reduction in sugar is the top priority.
Portions and ease of sharing Check the number of waffles in the pack and the weight of each one. For meetings and visitors, I want to be able to estimate how many syrup waffles to put out. For around 25% of consumers, planning portions is the top priority.
Dietary requirements and allergens Read the allergen declaration on the pack and check any specific dietary claim separately. If a colleague needs to avoid certain ingredients, that requirement takes priority over a lower-sugar claim. For around 17% of consumers, dietary and allergen requirements matter most.
Traditional flavour Compare your chosen regular syrup waffle with the lower-sugar option, looking at the ingredients and sugar per 100 g. If you’re after a familiar syrup waffle to enjoy with coffee, you can choose a regular option without presenting it as a lower-sugar choice. For around 16% of consumers, this traditional option is the main priority.

Common mistakes

  • Taking a lower-sugar claim as a verdict on the whole product

    According to Albert Heijn, AH Roomboter minder suiker stroopwafels contain 32% less sugar than the regular AH Roomboter stroopwafels, but still contain 23 g of sugars per 100 g. The claim therefore describes a specific comparison, not the product’s full nutritional value.

    Also check the energy, saturated fat and salt per 100 g and per portion.

  • Confusing gluten-free with lower sugar

    Jumbo states that Jumbo Lekker Vrij van Gluten Stroop Wafels contain 42,4 g of sugars per 100 g. Being gluten-free says nothing about sugar reduction.

    First choose according to the essential dietary requirement, then compare sugar content separately.

  • Relying only on the online product information

    Ingredients and nutritional information can change. For a shared office snack cupboard, the allergen declaration on the pack you receive is particularly important.

    When a new delivery arrives, check the label, portion size and best-before date.

  • Treating a different snack as if it were the same syrup waffle

    A biscuit bar with a similar lower-sugar claim isn’t a syrup waffle. Céréal Stroopwafels suikerarm is also listed by Albert Heijn as no longer available in its range.

    Before ordering, check the product category, current availability and the label of any possible alternative.

Brands to consider

Albert Heijn

AH Roomboter minder suiker stroopwafels are a product-specific option for anyone looking for an explicit comparison with regular syrup waffles.

  • Albert Heijn states that they contain 32% less sugar than AH Roomboter stroopwafels, with 23 g of sugars per 100 g and 10 portions of 31,5 g.
  • The product contains wheat, milk and soya; check the pack if employees need to avoid these ingredients.

Céréal

Céréal Stroopwafels suikerarm is a separate option for anyone who wants to compare a different lower-sugar claim.

  • Albert Heijn states that this product contains 65% less sugar than a regular syrup waffle.
  • Albert Heijn lists the product as no longer available in its range. Check availability elsewhere before ordering; the ingredients include wheat, milk, egg, soya and isomalt, among others.

Daelmans

Daelmans is a point of reference for a regular syrup waffle to enjoy with coffee or tea, not a proven lower-sugar option.

  • PLUS lists a 10-piece pack of Daelmans syrup waffles.
  • For this variant, PLUS states that it contains 38 g of sugars per 100 g.

Jumbo

Jumbo Lekker Vrij van Gluten Stroop Wafels is worth considering when choosing a gluten-free product is the main priority.

  • The product page displays the Crossed Grain certification mark.
  • Jumbo states that the product contains 42,4 g of sugars per 100 g; it also contains egg and lupin, and may contain nuts and sesame.

PLUS

PLUS Roomboter stroopwafels are a regular own-brand product whose label information you can use for comparison.

  • PLUS states that this variant contains 37,4 g of sugars per 100 g.
  • Don’t treat this regular product as a syrup waffle with a proven lower-sugar claim.

Products at Joybuy

Related products will be available soon.

Frequently asked questions

What does ‘less sugar’ tell you about the nutritional value of a syrup waffle?

The claim describes a reduction compared with a reference product, not the full nutritional value. Albert Heijn states that AH Roomboter minder suiker stroopwafels contain 32% less sugar than the regular AH variant, but also 23 g of sugars and 396 kcal per 100 g. So be sure to check the rest of the nutritional information and the portion size too.

How do I compare claims such as ‘low sugar’ and ‘less sugar’?

Read the exact wording on the pack and, for a comparative claim, check which product is used as the reference. Then compare the sugars per 100 g and per portion; the Netherlands Nutrition Centre advises against relying only on the front of the pack.

Can everyone at the office eat a lower-sugar syrup waffle?

A lower-sugar claim says nothing about allergens. Albert Heijn lists wheat, milk and soya for its lower-sugar variant; Céréal Stroopwafels suikerarm includes wheat, milk, egg and soya among its ingredients. Check the label on the pack you receive if employees need to avoid certain ingredients.

Is a gluten-free syrup waffle also a lower-sugar option?

Not automatically: Jumbo states that Jumbo Lekker Vrij van Gluten Stroop Wafels contain 42,4 g of sugars per 100 g. The Crossed Grain certification mark is relevant when choosing a gluten-free product; compare the sugar separately using the nutritional information.

How should I store syrup waffles for the office snack cupboard?

Follow the storage instructions on the pack of your chosen product. Albert Heijn advises storing its lower-sugar variant in a cool, dry place and putting it in a sealed tin after opening. When restocking, check the best-before date too.