Who is this choice for?

Shoppers looking for a verifiable sugar reduction

You’re specifically looking for a kano pastry with a verifiable claim about its reduced sugar content. A standard kano pastry with slightly less sugar than another brand doesn’t automatically meet that requirement.

Shoppers comparing standard kano pastries

You want to keep buying filled kano biscuits, so you compare the listed sugars per 100 g as well as the amount per portion.

Shoppers checking for allergens

You check ingredients such as wheat, milk, egg, soya and almond before taking differences in sugar content into account.

What should you look for when choosing?

If you need to avoid an allergen, check the packaging first. Then decide whether you need a reduced-sugar claim, or whether you want to compare the nutritional values of standard kano pastries.

What to considerWhat to checkWho it matters to
Verifiable sugar reduction The exact claim on the packaging and the basis used to compare the sugar content. If I’m specifically looking for a kano pastry with reduced sugar, a lower figure for a standard kano pastry isn’t enough. A verifiable sugar reduction is the top priority for around 50% of shoppers.
Sugars in a standard kano pastry Sugars per 100 g, followed by the portion size and sugars per portion. If I want to choose a standard kano pastry, I want to know how the listed sugar values compare with the amount I eat at a time. This comparison is the top priority for around 30% of shoppers.
Allergens The current ingredients list and information about allergens present and possible traces. If I need to avoid, for example, almond, egg or milk, the allergen information may determine my choice before the sugar content does. Allergens are the first thing around 20% of shoppers look at.

Common mistakes

  • Taking a lower figure as proof of a sugar-reduction claim

    Jumbo lists 36,8 g of sugars per 100 g for its standard kano pastries, less than the figures listed by AH and PLUS. That difference alone doesn’t prove that the product has a reduced-sugar claim.

    Check whether the packaging itself makes a claim and what comparison it’s based on.

  • Overlooking the portion

    A figure per 100 g makes products easier to compare, but it doesn’t tell you how much sugar is in the portion you eat. Jumbo also lists 20,2 g of sugars per 55 g portion.

    After comparing products per 100 g, check the size of one portion and how many portions the pack contains.

  • Relying only on the front of the pack

    The ingredients list and nutritional information give you more to go on than the product name or wording on the front alone.

    Read the ‘of which sugars’ figure, any information about added sugars and the ingredients list on the current packaging.

  • Comparing sugars before checking allergens

    Product information from AH, Jumbo and PLUS lists different allergens, including ingredients derived from wheat, milk, egg, soya and almond. A difference in sugar content doesn’t remove that restriction.

    Check the allergen information for the specific variety and pack every time you buy it.

Brands compared

Albert Heijn

AH butter kano pastries are made with butter and contain 41% almond paste and 1% almond, in a 270 g pack.

  • Albert Heijn lists 39 g of sugars and 38 g of added sugars per 100 g.
  • The product information lists egg, milk, cereals containing gluten, soya and almond, among other ingredients. The sugar values alone don’t substantiate a reduced-sugar claim.

Jumbo

According to the product description, Jumbo Butter Kano pastries contain 38% almond paste and come in a 275 g pack.

  • Jumbo lists 36,8 g of sugars per 100 g and 20,2 g per 55 g portion.
  • The product information lists gluten, milk, egg, soya and almond or other nuts, among other allergens. A lower figure in this comparison doesn’t prove a reduced-sugar claim.

PLUS

PLUS butter kano pastries are biscuits with almond paste and an almond decoration, in a 275 g pack.

  • PLUS lists 38,9 g of sugars and 38,5 g of added sugars per 100 g.
  • The product information lists wheat, egg, soya, milk and almond, among other ingredients. The Nutri-Score E shown doesn’t, on its own, tell you whether the product contains less sugar than another kano pastry.

Aviateur

Aviateur Kano pastries are listed by PLUS in a 230 g pack.

  • The product listing makes the pack and product type easy to identify.
  • Check the nutritional and allergen information on the packaging before comparing the sugar content of these kano pastries with other varieties.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is a kano pastry with less sugar than another brand automatically reduced-sugar?

No. A lower sugar figure in a comparison between two kano pastries doesn’t, by itself, prove a reduced-sugar claim. Check the exact wording on the packaging and the comparison it’s based on.

Which of these standard kano pastries lists the least sugar per 100 g?

Of the standard kano pastries discussed here, Jumbo lists the lowest figure, at 36,8 g of sugars per 100 g. PLUS lists 38,9 g and Albert Heijn 39 g per 100 g. These are the figures given for these three products, not a claim that Jumbo’s kano pastry is reduced-sugar.

Should I compare total or added sugars?

Start with the ‘of which sugars’ figure per 100 g, then check the portion. If added sugars are also listed, you can look at those separately; Albert Heijn and PLUS both provide these figures on their product pages.

What should I look for in the allergen information for kano pastries?

Check the current allergen information for the variety you’re buying. Product information from AH, Jumbo and PLUS lists different combinations of ingredients, including wheat or gluten, milk, egg, soya and almond or other nuts. Don’t rely on the label for another brand or an earlier pack.

How should I store kano pastries after buying them?

Follow the storage instructions on the packaging. Albert Heijn recommends keeping its kano pastries in a cool, dry place and putting them in a sealed tin after opening. Jumbo says to store its kano pastries in a cool, dry, dark place.