What should you look for when choosing?
If you need to avoid an allergen, check the packaging first. Then decide whether you need a reduced-sugar claim, or whether you want to compare the nutritional values of standard kano pastries.
| What to consider | What to check | Who it matters to |
| Verifiable sugar reduction |
The exact claim on the packaging and the basis used to compare the sugar content. |
If I’m specifically looking for a kano pastry with reduced sugar, a lower figure for a standard kano pastry isn’t enough. A verifiable sugar reduction is the top priority for around 50% of shoppers. |
| Sugars in a standard kano pastry |
Sugars per 100 g, followed by the portion size and sugars per portion. |
If I want to choose a standard kano pastry, I want to know how the listed sugar values compare with the amount I eat at a time. This comparison is the top priority for around 30% of shoppers. |
| Allergens |
The current ingredients list and information about allergens present and possible traces. |
If I need to avoid, for example, almond, egg or milk, the allergen information may determine my choice before the sugar content does. Allergens are the first thing around 20% of shoppers look at. |
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Frequently asked questions
Is a kano pastry with less sugar than another brand automatically reduced-sugar?
No. A lower sugar figure in a comparison between two kano pastries doesn’t, by itself, prove a reduced-sugar claim. Check the exact wording on the packaging and the comparison it’s based on.
Which of these standard kano pastries lists the least sugar per 100 g?
Of the standard kano pastries discussed here, Jumbo lists the lowest figure, at 36,8 g of sugars per 100 g. PLUS lists 38,9 g and Albert Heijn 39 g per 100 g. These are the figures given for these three products, not a claim that Jumbo’s kano pastry is reduced-sugar.
Should I compare total or added sugars?
Start with the ‘of which sugars’ figure per 100 g, then check the portion. If added sugars are also listed, you can look at those separately; Albert Heijn and PLUS both provide these figures on their product pages.
What should I look for in the allergen information for kano pastries?
Check the current allergen information for the variety you’re buying. Product information from AH, Jumbo and PLUS lists different combinations of ingredients, including wheat or gluten, milk, egg, soya and almond or other nuts. Don’t rely on the label for another brand or an earlier pack.
How should I store kano pastries after buying them?
Follow the storage instructions on the packaging. Albert Heijn recommends keeping its kano pastries in a cool, dry place and putting them in a sealed tin after opening. Jumbo says to store its kano pastries in a cool, dry, dark place.