Looking for lower-sugar flakes within your grocery budget? Start by comparing the sugar content per 100 g of products you’d use in the same way. According to product information from PLUS, the regular Choca and De Ruijter chocolate flakes reviewed contain 71 g and 77 g of sugars per 100 g respectively. Smaakt Viergranenvlokken contain 1.1 g per 100 g according to PLUS, but they’re breakfast flakes, not chocolate flakes for bread.
You’re mainly looking for a lower sugar content per 100 g and don’t need chocolate flakes for bread. According to PLUS, Smaakt Viergranenvlokken contain 1.1 g of sugars per 100 g and are intended for foods such as yoghurt, milk or quark.
You want to stick with chocolate flakes as a bread topping. Compare the pack size and nutritional information for the exact product instead; the packaging alone doesn’t tell you how much sugar it contains.
You want less sugar, but would also consider chocolate sprinkles. Bear in mind that chocolate sprinkles and chocolate flakes are different products. Jumbo described the product it reviewed as lower-sugar milk chocolate sprinkles, not flakes.
First decide whether you want to stick with chocolate flakes for bread or would also use breakfast flakes. Then compare the nutritional information and packaging of products that fit your choice.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Sugar content | Check ‘of which sugars’ per 100 g and make sure you’re comparing products intended for the same use. | Breakfast flakes could work for me too, so I want to factor in the sugar content without mistaking them for chocolate flakes for bread. Around 42% of consumers prioritise keeping sugar as low as possible. |
| Grocery budget | Check the net weight and choose a pack that suits the amount you use. | I want to buy chocolate flakes without bringing home more than I need. Around 33% of consumers prioritise their grocery budget. |
| Product type | Check whether you’re looking at chocolate flakes, chocolate sprinkles or breakfast flakes. Also read the label for the product you’ve chosen. | I want to keep using flakes on bread, even if another product contains less sugar. Keeping the same product type matters most to around 25% of consumers. |
The lower-sugar product described by Jumbo is milk chocolate sprinkles. They aren’t chocolate flakes, so they’re not a like-for-like alternative if the product type matters to you.
Check the product name and compare nutritional information only with products of the type you want to use.
According to PLUS, the Choca Vlokken reviewed contain 71 g of sugars per 100 g. The packaging alone won’t tell you how that figure compares with another product.
Before choosing, check ‘of which sugars’ per 100 g for each specific product.
According to PLUS, Smaakt Viergranenvlokken are made from oats, barley, rye and wheat flakes. They’re intended for a different use from chocolate flakes on bread.
Choose them only if you’re happy for both the occasion and the taste to be different.
The ingredients differ between the flakes reviewed. For example, according to PLUS, De Ruijter Witte Vlokken contain milk, lactose and soya.
Check the ingredients and allergen information on the pack of the product you’re actually buying.
A brand with various types of chocolate flakes, including white flakes as a sweet bread topping.
Chocolate flakes for anyone who wants to stick with this type of sweet bread topping.
Viergranenvlokken to enjoy with foods such as yoghurt, milk or quark.
The range reviewed includes chocolate flakes and a separate lower-sugar milk chocolate sprinkles product.
Where possible, compare products intended for the same use per 100 g. Check ‘of which sugars’ in the nutrition table: this figure includes all the sugars present. The ingredients list can then help you identify any added sources of sugar. The Voedingscentrum also advises comparing labels per 100 g.
No. Chocolate sprinkles and chocolate flakes are different product types. The lower-sugar milk chocolate sprinkles described by Jumbo are only an alternative if you don’t specifically want flakes.
Always check the allergen information on the exact product you’re buying. According to PLUS, the De Ruijter Witte Vlokken reviewed contain milk, lactose and soya; Choca Vlokken contain wheat starch and soya lecithin. Smaakt Viergranenvlokken are made from oats, barley, rye and wheat.
Follow the storage instructions on the packaging of your product. The products reviewed should be stored in a cool, dry place; for Smaakt Viergranenvlokken, the instructions also say to store them in a dark place in a sealed container.
