If you want to serve eierkoeken with less sugar at a Netherlands match, compare the sugar content per 100 g and per biscuit. A regular eierkoek with a lower sugar value is not automatically a product with a ‘reduced sugar’ claim; ‘wholemeal’ on its own doesn’t tell you anything about sugar content either. Jumbo lists 29,5 g of sugars per 100 g for its regular eierkoeken, while Albert Heijn lists 31 g per 100 g. If you’re serving guests, also check the ingredients and allergens on the pack you buy.
You want to share eierkoeken during the match and are looking for a lower sugar value. To compare them, check ‘of which sugars’ in the nutrition information rather than relying only on the words on the front of the pack.
You’re prioritising fibre, but also want to know how much sugar a wholemeal eierkoek contains. The regular and wholemeal varieties from Albert Heijn and Jumbo show why you need to check both values for each product.
You’re buying for a group of viewers. It’s important that guests can check the ingredients and allergens on the pack you’ve chosen before eating.
When choosing eierkoeken for a Netherlands match, decide what matters most to you: sugar content, portioning, fibre or ingredients for your guests. Then compare the relevant information on the pack for the same type of product.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Less sugar | Check ‘of which sugars’ per 100 g and per portion. If there’s a claim about reduced sugar, check what the product is being compared with. | I want to choose an eierkoek with a demonstrably lower sugar value for the match, without mistaking a straightforward product comparison for a claim. Around 36% of consumers prioritise less sugar. |
| Serving portions | Check the number of biscuits, the weight per biscuit and the nutrition information per portion. | When I’m serving the group, I want to know how much everyone gets per biscuit and whether they’re likely to have more than one. For around 29% of consumers, ease of sharing is the top priority. |
| Fibre and wholemeal | Compare fibre and ‘of which sugars’ per 100 g; don’t rely on the word ‘wholemeal’ alone. | For a long evening watching the match, I mainly want to compare wholemeal eierkoeken, even if they don’t have the lowest sugar value. Fibre is the top priority for around 21% of consumers. |
| Ingredients and allergens | Read the current ingredients list and allergen information, taking into account what your guests need to avoid. | When I’m buying for guests, I want them to be able to check whether the eierkoeken I’ve chosen are suitable for them. For around 14% of consumers, checking the ingredients is the top priority. |
Albert Heijn lists 31 g of sugars per 100 g for both its regular and wholemeal eierkoeken. Jumbo lists 29,5 g for its regular variety and 33,6 g per 100 g for its wholemeal variety. More fibre and less sugar are two different things to compare.
For each variety, check both ‘dietary fibre’ and ‘of which sugars’ per 100 g.
A smaller portion doesn’t change the nutrition value per 100 g. Jumbo lists 42 g of sugars per 100 g for Bolletje Brosse Eierkoeken met melklaagje.
Use the value per biscuit to plan portions and the value per 100 g to compare eierkoeken with one another.
A description such as ‘light and airy’ doesn’t tell you how much sugar an eierkoek contains. A Nutri-Score doesn’t replace the nutrition information either; Lidl describes it as a tool for comparing products within a category.
Before you choose, check the relevant nutrition values, portion size and, if needed, the ingredients list for the specific product.
An eierkoek with a topping such as a milk coating may have different ingredients from a regular variety. So don’t rely on a label you remember from a previous purchase.
Check the pack you’ve bought before serving and keep it available for guests who want to check the ingredients or allergens themselves.
Always compare the specific eierkoek variety from each brand: neither the brand name nor a wholemeal label determines the sugar content.
Albert Heijn provides nutrition information for its regular and wholemeal eierkoeken.
Jumbo sells regular and wholemeal eierkoeken, each with its own nutrition table.
According to Jumbo’s product information, Bolletje Brosse Eierkoeken met melklaagje are sold in packs of ten, with a total weight of 155 g.
Lidl lists eierkoeken in a 360 g pack containing 12 biscuits, available in store.
ALDI lists Heerlijck Banket Scharreleierkoeken in packs of 12, with a weight of 360 g per pack.
Check which nutritional aspect the description refers to and what comparable product the eierkoek is being compared with. ‘Light and airy’ or ‘wholemeal’ on its own doesn’t tell you how much sugar a product contains; check ‘of which sugars’ per 100 g and per biscuit as well.
Not necessarily. Albert Heijn lists 31 g of sugars per 100 g for both its regular and wholemeal eierkoeken. Jumbo lists 29,5 g per 100 g for its regular variety and 33,6 g for its wholemeal variety. So compare fibre and sugar separately for the variety you’re thinking of buying.
Read the ingredients and allergen information on the current pack of eierkoeken you’re serving. Ask your guests which ingredients they need to avoid and leave the pack out so they can check the information themselves.
Follow the storage instructions on the pack you’ve bought. Reseal an opened pack as directed and check the use-by information before serving.
