Who is this choice relevant to?

Organising a get-together and want to serve less sugar

You’re looking for an egg cake with a clearly stated sugar reduction compared with similar products. Choosing a smaller cake or one labelled wholemeal doesn’t answer that question on its own.

Organising a get-together and need to consider allergens

You’re serving a group of neighbours and want to know which pack will suit them. Albert Heijn’s information for its regular egg cakes lists egg, cereals containing gluten, milk and soya, among other allergens; always check the pack you buy.

Looking at fibre as well

You may want to choose a wholemeal variant, but you compare fibre and sugars separately per 100 g. Jumbo’s nutritional information shows why these two characteristics aren’t interchangeable.

What should you look for when choosing?

Start with the sugars per 100 g and check any claim about reduced sugar for the exact variant you want to buy. Then look at allergens and how many cakes you’ll need for your serving platter.

What to consider What to check before buying Who it matters to
Verifiably lower sugar Check the claim on the pack you’ve chosen, the product it is compared with and the sugars per 100 g. If I want to serve less sugar, I want a comparison I can verify, rather than just a smaller cake. Around 42% of consumers put reducing sugar first.
Allergens Read the allergen information on the pack you’ve chosen and set aside a suitable alternative if needed. When neighbours have different allergies, I want to know what each person can take from the platter. For around 25% of consumers, suitability for guests comes before other considerations.
How much to share Check the number of cakes and the pack weight; compare nutritional values on the same per-100 g basis. For a shared platter, I want to put out enough cakes without confusing serving sizes across different brands. This is the first consideration for around 17% of consumers.
Fibre and wholemeal Compare fibre and sugars separately per 100 g; don’t assume the word wholemeal means less sugar. If fibre is my main reason for choosing a wholemeal variant, I want to assess its sugar content separately too. Around 16% of consumers give fibre or wholemeal the highest priority.

Common mistakes

  • Assuming wholemeal means less sugar

    Jumbo lists 3.9 g of fibre and 33.6 g of sugars per 100 g for its wholemeal egg cakes. Its regular egg cakes list 29.5 g of sugars per 100 g. So, for these products, more fibre doesn’t mean less sugar.

    Compare the sugars per 100 g first, then use the fibre content as a separate criterion.

  • Assessing a claim without checking the variant you’ve chosen

    De Maro describes one of its egg cakes as a variant with 30% less sugar. On its own, this brand claim doesn’t tell you the sugar values or which products are used for comparison on the pack of the variant you want to buy.

    Check the current packaging or official product information before presenting the egg cake as a lower-sugar option.

  • Comparing nutritional values per serving directly

    The serving sizes given for egg cakes can vary in weight. This means that a difference per serving doesn’t necessarily tell you how the products compare per 100 g.

    Voedingscentrum recommends comparing products per 100 g first. Then check the weight of one cake from the pack you’ve chosen.

  • Forgetting about allergens when sharing

    Albert Heijn lists egg, cereals containing gluten, milk and soya, among other allergens, for its regular egg cakes. A platter that suits one guest may not suit another.

    Read the allergen information on the pack you buy and, if necessary, provide a clearly separate alternative.

Brands to consider

De Maro

According to its own product information, De Maro offers a traditional egg cake with 30% less sugar.

  • The explicit comparison makes this a variant worth looking into if reducing sugar is your main aim.
  • For the pack you’ve chosen, check the sugars per 100 g and what the manufacturer is comparing it with.

Albert Heijn

Regular AH egg cakes offer a familiar point of comparison for nutritional values and allergens.

  • Albert Heijn lists 31 g of sugars per 100 g for the regular variant.
  • The regular variant doesn’t come with a substantiated lower-sugar claim in its own right; assess each other variant separately.

Jumbo

Jumbo lists nutritional values for both regular and wholemeal egg cakes.

  • The figures provided allow you to compare them: 29.5 g of sugars per 100 g for the regular variant and 3.9 g of fibre per 100 g for the wholemeal variant.
  • The wholemeal variant lists 33.6 g of sugars per 100 g, so based on these figures it isn’t a lower-sugar alternative to Jumbo’s regular variant.

Heerlijck Banket

ALDI’s own brand lists free-range egg cakes in a pack of 12, weighing 360 g.

  • The number of cakes and pack weight are useful when planning a shared platter.
  • Check the packaging for nutritional values and any sugar claim before assessing this variant for sugar reduction.

Bolletje

Bolletje offers a crisp cinnamon egg cake variant for anyone looking for a different texture from a soft egg cake.

  • Its crisp texture makes it a distinct choice if texture is what you’re looking for.
  • For its Brosse Eierkoek Kaneel, Bolletje lists sugar in the milk coating and among the ingredients. Don’t treat this variant as a lower-sugar option without a comparison you can verify.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Does a wholemeal egg cake contain less sugar?

Not necessarily. Jumbo lists 33.6 g of sugars and 3.9 g of fibre per 100 g for its wholemeal egg cakes; its regular egg cakes list 29.5 g of sugars per 100 g. So compare fibre and sugars as separate characteristics of the products you’ve chosen.

How do I compare egg cakes with different serving sizes?

Compare the nutritional information per 100 g first. Voedingscentrum recommends this basis because serving sizes can vary. Then check the weight of each cake if you want to work out how many to serve.

How do I check a claim of 30% less sugar?

Check the claim for the specific egg cake on its current packaging and see which products the manufacturer is comparing it with. According to its own product information, De Maro offers a variant with 30% less sugar; also compare the listed sugars per 100 g before making your choice.

Can I serve egg cakes to all my guests without checking?

No. First check that the pack you’ve chosen is suitable for your guests’ allergies. Albert Heijn lists egg, cereals containing gluten, milk and soya, among other allergens, for its regular egg cakes. Read the allergen information on the pack you’re actually serving.