Comparing sugar content on a quick top-up shop
You want to pick up an egg cake, but you’re checking the sugar content per 100 g rather than judging by its light appearance or the calories per cake.
Who is this choice relevant to?
Looking for a supermarket pack
You want to find a pack that suits your needs quickly. The number of cakes in the pack and whether it’s available when you shop both matter.
Checking allergens
Before buying, you check the ingredients and allergens for the specific egg cake you’ve chosen. The standard products mentioned list, among other things, egg, cereals containing gluten, milk and soya.
What should you look for when choosing?
First decide whether you’re specifically looking for an egg cake with less sugar, or simply want to pick up a standard egg cake quickly. Then compare products of the same type using their nutrition information, and check the pack you’re buying.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Sugars | Compare ‘of which sugars’ per 100 g for similar egg cakes. Check any claim on the pack you’ve chosen. | I don’t want to go by the name or appearance alone; I want to see how much sugar my egg cake contains. For around 50% of consumers, comparing sugar content comes first. |
| Pack size and availability | Check the number of cakes in the pack and whether it’s available when you shop. | For a quick top-up shop, I want to buy an amount I can use without making a wasted trip to a shop. Around 30% of consumers give this top priority. |
| Allergens | Read the current ingredients list, highlighted allergens and any ‘may contain’ warnings. | If I need to avoid certain ingredients, I want to know what’s in this egg cake before buying it. For around 20% of consumers, this is the most important consideration. |
Pitfalls when buying egg cakes
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Assuming a light egg cake is automatically low in sugar
The number of calories per cake doesn’t tell you how much sugar the product contains per 100 g. Albert Heijn lists 94 kcal per cake and 31 g of sugars per 100 g for AH Eierkoeken.
Check ‘of which sugars’ per 100 g first, then look at the serving size.
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Applying a claim on ontbijtkoek to egg cakes
ALDI uses the claim ‘no added sugars’ for Koek & Bakker Gesneden Ontbijtkoek Zero. That product is ontbijtkoek, not an egg cake.
Check the product category, and choose ontbijtkoek only if you’re deliberately looking for a different snack.
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Leaving allergen checks until after you’ve bought it
Relevant allergens vary from product to product. The standard egg cakes from Albert Heijn and Jumbo mentioned here list, among other things, egg, cereals containing gluten, milk and soya.
Check the current label every time you buy, including any ‘may contain’ warnings.
Brands to compare
Albert Heijn
AH Eierkoeken are a useful benchmark for standard egg cakes.
- Albert Heijn lists 31 g of sugars per 100 g and 94 kcal per cake on its product page.
- Don’t treat the calorie information as an indication that this is an egg cake with less sugar. Albert Heijn recommends checking the current pack, as product information can change.
Jumbo
Jumbo Eierkoeken are listed as a pack of four, with a total weight of 300 g.
- Jumbo lists 29.5 g of sugars per 100 g and 22.1 g per 75 g serving.
- Use these figures for comparison, not as proof that the product carries a lower-sugar claim. Check the listed allergens too.
Heerlijck Banket
ALDI lists Heerlijck Banket Scharreleierkoeken in a pack of 12, weighing 360 g.
- The number of cakes and the pack weight can help you decide whether this pack suits a small top-up shop.
- If you want to compare sugar content, check the nutrition information and any claim on the current pack.
Bolletje
Bolletje Brosse Eierkoek is a different variety from the standard supermarket packs mentioned here.
- The ingredients information for the cinnamon variety lists, among other things, a milk coating and sugar.
- Don’t assume it contains less sugar based on the variety name. Bolletje also says that availability at Kruidvat depends on promotional offers.
Related products at Joybuy
Related products will appear here soon.
Frequently asked questions
Which figure should I compare if I want less sugar?
Compare ‘of which sugars’ per 100 g for egg cakes of a similar type. According to the European Union, the sugar content must be included in the nutrition declaration. The figure per serving can also help you assess how much sugar is in each cake.
Are AH Eierkoeken and Jumbo Eierkoeken lower-sugar options?
Don’t assume that they are. Albert Heijn lists 31 g of sugars per 100 g for AH Eierkoeken, while Jumbo lists 29.5 g per 100 g for Jumbo Eierkoeken. Compare the current pack and any product claim before choosing one based on its lower sugar content.
Does ‘no added sugars’ mean the same as ‘less sugar’?
No, these phrases don’t mean the same thing. Also check which product the claim refers to: ALDI uses ‘no added sugars’ for Koek & Bakker Gesneden Ontbijtkoek Zero, which is not an egg cake.
Which allergens should I check in an egg cake?
Read the allergen information on the specific pack you’re buying. The Albert Heijn and Jumbo egg cakes mentioned list, among other things, egg, cereals containing gluten, milk and soya. Bolletje Brosse Eierkoek also carries warnings about possible traces of other ingredients.
What if the product page and the packaging don’t match?
Check the information on the current pack before using the product. Albert Heijn says that ingredients, nutrition values and allergen information can change.