Organisers looking to limit sugar
You want to know how much sugar an egg cake contains per 100 g and per serving. If the packaging claims it contains less sugar, you’ll also want to know which product it’s being compared with.
Who should consider this choice?
Organisers who need to hand out treats quickly
You’re looking for cakes you can share among a group. The number of cakes, portion size and up-to-date allergen information will help you decide what to hand out and who might need an alternative.
Shoppers who want to factor in fibre
You’re comparing wholemeal and regular egg cakes without assuming that more fibre means less sugar. According to Jumbo, its wholemeal variety contains more fibre and more sugars per 100 g than its regular variety.
What should you look for when choosing?
First, decide whether less sugar, ease of serving or fibre content matters most to you. Then compare the nutritional information for your chosen egg cakes on the same basis, and check how much each person will actually get.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Proven lower sugar content | Compare sugars per 100 g and per serving. If the packaging claims a sugar reduction, check which product it is being compared with too. | If I want to serve less sugar, I need to be able to judge how much is in one cake, not just how big it looks. Around 50% of consumers prioritise a proven reduction in sugar. |
| Serving a group | Check the number of cakes and their weight, as well as the current ingredients and allergen information. | When catering for a group, I want to know in advance how many cakes I need and who might need an alternative. Around 30% of consumers prioritise ease of serving. |
| Fibre and wholemeal options | Compare both fibre and sugars per 100 g for the varieties you’re considering. | If I’m considering a wholemeal egg cake, I want to factor in the fibre content without assuming that it means less sugar. Around 20% of consumers give fibre the highest priority here. |
Common mistakes
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Assuming wholemeal means less sugar
Jumbo lists 3.9 g of fibre and 33.6 g of sugars per 100 g for its wholemeal egg cakes, compared with 1.9 g of fibre and 29.5 g of sugars for its regular variety.
Compare fibre and sugars separately per 100 g, then decide which difference matters for your treat.
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Judging by the look of the packaging
Words such as ‘light’ and ‘wholemeal’ don’t tell you how much sugar your chosen egg cake contains, or which product a claim about reduced sugar is being compared with.
Read the nutritional information per 100 g and per serving. If the packaging makes a comparison, check the reference product it names too.
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Assuming a sugar-coated egg cake is a lower-sugar option
Bolletje says its Brosse Eierkoek is coated with sugar. According to Jumbo’s product information, Brosse Eierkoek Kaneel met melklaagje contains 50 g of sugars per 100 g.
Check the nutritional information for the specific variety before choosing it to help reduce sugar.
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Relying on out-of-date allergen information for the whole group
The egg cakes described contain several allergens. Albert Heijn also notes that product information can change.
Check the packaging of the cakes you’re actually serving, and provide a separate alternative if needed.
Brands worth comparing
Albert Heijn
Albert Heijn offers regular, wholemeal, spelt and mini egg cakes under its own brand, among other options.
- AH Eierkoeken list a serving size of 30 g per cake and 31 g of sugars per 100 g.
- A different shape or type of grain does not, by itself, prove a sugar reduction. Check the current ingredients and allergen information on the packaging too.
Jumbo
Jumbo lists regular and wholemeal egg cakes, with nutritional information per 100 g.
- The regular variety lists 29.5 g of sugars and 1.9 g of fibre per 100 g; the wholemeal variety lists 33.6 g of sugars and 3.9 g of fibre per 100 g.
- In this comparison, the wholemeal variety contains more sugars. If you’re serving a group, check the allergens for the variety you’ve chosen too.
Bolletje
Bolletje offers Brosse Eierkoek varieties with a different texture and, depending on the variety, a sugar coating or a topping.
- The product information distinguishes between Brosse Eierkoek and the cinnamon variety with a milk coating.
- Bolletje says its Brosse Eierkoek is coated with sugar; Jumbo lists 50 g of sugars per 100 g for the cinnamon variety. If your aim is to reduce sugar, assess each variety separately.
Related products on Joybuy
Related products coming soon.
Frequently asked questions
Does a wholemeal egg cake automatically contain less sugar?
No. According to Jumbo, its wholemeal variety contains 33.6 g of sugars per 100 g, compared with 29.5 g per 100 g for its regular variety. Compare the sugar content of the specific products you’re considering.
How do I assess a claim that a product contains less sugar?
Compare the stated sugars per 100 g with those in a similar egg cake, and check which reference product the packaging names. Also work out how much sugar is in the cake you actually plan to serve.
Which allergens should I check when serving these cakes?
Check the allergens on every pack you’re using for the group. The AH and Jumbo egg cakes described list ingredients including egg, wheat, milk and soya; oats and barley are also relevant for the Jumbo wholemeal variety described. The ingredients in a product you buy may differ from information you’ve seen before.
Is a crisp egg cake with a topping a lower-sugar option?
That isn’t the case for the Bolletje Brosse Eierkoek Kaneel described here: Jumbo lists a milk coating and 50 g of sugars per 100 g for this variety. Compare the nutritional information for the exact variety with your alternative before choosing it for this purpose.