If you’re choosing a lower-sugar cracker to have with your coffee, start by comparing similar products on ‘of which sugars’ per 100 g, then check the salt, ingredients and allergens. Jumbo lists 0.3 g of sugars per 100 g for its Organic Wholegrain Crackers; Albert Heijn lists 2.8 g per 100 g for Bolletje Protein & Low Carb Crackers. So a low-carb claim answers a different question from the sugar content, and what you put on your cracker matters too.
You want to compare crackers with sweeter snacks to enjoy with your coffee. Check ‘of which sugars’ per 100 g and include any toppings in your choice. The Netherlands Nutrition Centre recommends comparing the nutritional values of similar products per 100 g.
You’re looking for an afternoon snack and don’t want to choose based on sugar alone. The nutrition table lets you compare fibre and protein separately; claims on the front of the pack are no substitute for these values.
You’re comparing crackers by their carbohydrate content as part of your own eating habits. Check ‘of which sugars’ too: these are separate values in the nutrition information.
Start by comparing the nutritional values per 100 g of similar crackers. Then decide which other factor matters most for your coffee break, such as fibre, salt or carbohydrates.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Sugars | Compare ‘of which sugars’ per 100 g; check the ingredients list too if you’re also looking out for added sugars. | I mainly want to compare the sugar content of crackers to have with my coffee. This is the top priority for around 40% of consumers. |
| Fibre and protein | Compare fibre, protein and sugars per 100 g, and consider the portion you eat with your toppings. | When choosing an afternoon snack, I want to consider fibre or protein as well as sugar. These are the top priority for around 30% of consumers. |
| Ingredients and allergens | Check the latest ingredients and allergen information, and compare the salt content per 100 g. | I want to know whether a cracker suits my preference for wholegrain ingredients or avoids the allergens I need to watch out for. The ingredients are the deciding factor for around 20% of consumers. |
| Carbohydrates | Compare carbohydrates per 100 g and check ‘of which sugars’ separately. | If I want to take carbohydrates into account, a low sugar content alone doesn’t tell me enough. That’s why around 10% of consumers put carbohydrates first. |
A claim about carbohydrates doesn’t tell you how much sugar a cracker contains. Albert Heijn lists 15 g of carbohydrates and 2.8 g of sugars per 100 g for Bolletje Protein & Low Carb Crackers.
Compare the two values separately, depending on what you want to take into account.
A low sugar content on its own says nothing about the salt content or whether a product is suitable if you have an allergy. Alongside 0.3 g of sugars, Jumbo lists 0.98 g of salt per 100 g for its Organic Wholegrain Crackers.
As well as the nutritional values, check the ingredients and allergen information on the latest packaging.
The nutritional value of a cracker doesn’t automatically reflect your whole coffee break if you add toppings or put something in your drink.
Consider the cracker and anything you have with it as separate parts of your choice.
Ingredients and nutritional values can change. Albert Heijn notes in its product information that the packaging is the definitive source.
Check the nutritional information again when you buy the product, as well as the allergen statement if it’s relevant to you.
Values vary between crackers within these ranges. So compare specific products rather than relying on brand names or claims on the packaging.
The range includes breakfast crackers and varieties with low-carb or high-protein claims.
The AH Thin Wholegrain Crackers own-brand product gives you a specific label to use when comparing wholegrain crackers.
The own-brand range includes organic wholegrain crackers and hearty wholegrain crackers with seeds.
ALDI’s own-brand range includes low-carb crackers, rye crackers and crispbread.
Lidl offers Crackers luchtig in a plain variety and a variety labelled high-fibre.
This selection includes rye, matzo and seasoned crackers, plus a ready-made sandwich variety to have with your coffee. A filled sandwich isn’t directly comparable to a plain cracker without toppings; check the latest nutritional information per 100 g for each product.
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A rye cracker to compare with other crackers to have with your coffee.
235 g pack. Check the latest label for sugars, salt and any allergens.
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A seasoned cracker for anyone who also wants to keep an eye on carbohydrates with their coffee.
80 g pack. Check carbohydrates and ‘of which sugars’ separately, and also check the salt and allergens on the packaging.
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Matzo crackers for anyone looking to compare a plain variety to have with their coffee.
Pack of 16. Check sugars and salt per 100 g, and refer to the latest packaging if you have allergies.
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A ready-made sandwich variety for anyone who’d rather not choose a separate topping.
Pack of 3 x 31 g. Compare the nutritional information for the whole product, including the filling, and check the allergen statement.
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A cracker for anyone who wants to compare fibre and sugars when choosing something for their coffee break.
300 g pack. Check both values per 100 g, as well as the salt and allergens on the label.
No. This claim doesn’t tell you how much sugar the product contains overall. The Netherlands Nutrition Centre recommends comparing ‘of which sugars’ per 100 g, and checking the ingredients list if you want to know what has been added to the product.
Start by comparing the nutritional values per 100 g for similar crackers. The Netherlands Nutrition Centre recommends this approach because portion sizes can vary between products; then consider how much you actually eat.
No. Carbohydrates and ‘of which sugars’ are separate values on the label. Albert Heijn lists 15 g of carbohydrates and 2.8 g of sugars per 100 g for Bolletje Protein & Low Carb Crackers. If sugar is your main priority, compare its sugar content with that of other crackers.
Check the allergen information on the latest packaging for the specific product. The Netherlands Food and Consumer Product Safety Authority explains how allergens are labelled on food; a low sugar content tells you nothing about whether allergens are present.
