Who should consider which factors?

If you’re mainly comparing sugar content

Your priority is the amount of sugars per 100 g. Céréal’s dark chocolate sprinkles list 7.7 g per 100 g and contain maltitol; check the ingredients and warnings on the pack too.

If you’d rather avoid maltitol

You’re looking for chocolate sprinkles with less sugar, but prefer a variety with sugar as the first ingredient. The dark and milk chocolate versions of AH covered here both have this composition, with 43 g of sugars per 100 g according to Albert Heijn.

If you’re buying for a group

If you’re sharing chocolate sprinkles during the match, taste preferences, pack size and allergens all matter alongside sugar content. Check the current label before choosing one variety for everyone.

What should you look for when choosing?

First compare the nutritional values per 100 g, then check whether the ingredients, allergens and packaging are right for the people you’re buying for.

What to consider What should you check? Who does this matter most to?
Sugars per 100 g Compare ‘of which sugars’ per 100 g and check what a lower-sugar claim refers to. If my priority during the match is to limit actual sugar content, I look beyond the claim on the front of the pack. This is the main consideration for around 50% of consumers.
Ingredients and allergens Check the sweeteners, any warnings about use and the allergens on the current label. If not everyone at the table wants or can have the same ingredients, I want to know what’s in the chocolate sprinkles. Around 30% of consumers give this check top priority.
Packaging for the group Check the pack size, the flavour you want and current availability. If I’m buying for a group, I want to choose a pack that suits everyone, without losing sight of my preference for less sugar. This is the main consideration for around 20% of consumers.

Common mistakes

  • Looking only at ‘less sugar’

    A claim like this compares a product with another product; on its own, it doesn’t tell you how much sugar the chocolate sprinkles contain. Céréal lists 7.7 g of sugars per 100 g for its Pure variety, while Albert Heijn lists 43 g per 100 g for both AH Less Sugar varieties covered here.

    Compare the nutrition tables side by side and check the ‘of which sugars’ figure per 100 g, as the Netherlands Nutrition Centre also advises when comparing labels.

  • Taking maltitol as a reason to sprinkle without limits

    Jumbo’s information for Céréal Milk warns that excessive consumption may have a laxative effect.

    Read the usage warning on the pack, and if you’re sharing it on football night, bear in mind that some guests may prefer a variety without maltitol.

  • Assuming a product page means it’s available

    The product page for Jumbo Milk Chocolate Sprinkles Less Sugar 200 g includes nutritional information, but also says the product is no longer part of the online range.

    Check the current listing in the shop or app before making a trip for this particular variety.

  • Forgetting to check allergens when sharing chocolate sprinkles

    The varieties covered here differ in their allergen information. Albert Heijn lists milk and lactose for the AH varieties; Jumbo’s information for Céréal Milk lists milk and soya.

    Check the current ingredients and allergen information on each pack you choose, especially when you’re buying for other people.

Brands compared

Céréal

The dark and milk chocolate sprinkles covered here contain maltitol and differ in their stated sugar content.

  • Céréal lists 7.7 g of sugars and 40 g of polyols per 100 g for Pure; Jumbo’s information lists 14.5 g of sugars and 44 g of polyols per 100 g for Milk.
  • Check the allergens for each variety. The milk chocolate version also carries a warning about a possible laxative effect if consumed in excess.

Albert Heijn

The AH chocolate sprinkles covered here come in dark and milk chocolate versions, both claiming 30% less sugar than the corresponding standard AH variety.

  • Albert Heijn lists 43 g of sugars per 100 g for both varieties, with sugar as the first ingredient.
  • Both varieties covered here list milk and lactose; the 30% claim is no substitute for comparing the nutritional values per 100 g.

Jumbo

For its 200 g Milk Chocolate Sprinkles Less Sugar, Jumbo gives a comparison with its standard Jumbo Milk Chocolate Sprinkles.

  • The product information lists 42.6 g of sugars per 100 g and claims at least 30% less sugar than the named comparison product.
  • The same product page says this variety is no longer part of the online range. Check current availability if you want to buy it.

De Ruijter

De Ruijter Kleintjes is a useful reference if you want to compare different kinds of sprinkles in smaller portions.

  • Albert Heijn describes the Kleintjes pack covered here as containing eight portions of chocolate sprinkles and chocolate flakes.
  • Don’t choose this pack as a lower-sugar option without checking the claim and nutritional information for the varieties on the current label.

Venz

The Venz varieties covered here serve as standard chocolate sprinkle comparisons, not as confirmed lower-sugar options.

  • Joybuy describes Venz chocolate sprinkles as available in several flavours and mentions uses on bread and yoghurt, among other things.
  • If you’re looking for a lower-sugar option, check the claim and nutritional values on the specific Venz pack.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Does ‘30% less sugar’ mean the chocolate sprinkles are low in sugar?

No, the claim describes a difference compared with a comparison product; it doesn’t tell you how much sugar the product contains on its own. Albert Heijn lists 43 g of sugars per 100 g for both the dark and milk chocolate versions covered here, so compare the nutrition table too.

Why does the Céréal label also show polyols?

The Céréal varieties covered here contain maltitol and list polyols separately under carbohydrates. Céréal lists 7.7 g of sugars and 40 g of polyols per 100 g for Pure; Jumbo’s information lists 14.5 g of sugars and 44 g of polyols per 100 g for Milk. The polyol figure is not the same as ‘of which sugars’.

Can I use chocolate sprinkles with maltitol without limits?

No, Jumbo’s information for Céréal Milk warns that excessive consumption may have a laxative effect. Read the warning on the pack before choosing this variety for football night.

Which allergens should I check if several people are eating?

Check the allergens on the specific pack you’re serving. The AH varieties covered here list milk and lactose; Jumbo’s information for Céréal Milk lists milk and soya. Don’t assume other varieties contain the same ingredients.

Should I compare chocolate sprinkles per portion or per 100 g?

When comparing different packs, start with the figures per 100 g. The Netherlands Nutrition Centre says portion sizes can vary, making values per portion less suitable for comparing products directly.