For a weekend breakfast, first compare the sugars per 100 g, then check the ingredients and the portion you plan to use. The two AH varieties with 30% less sugar each list 43 g of sugars per 100 g; Céréal dark chocolate lists 7,7 g, but also contains 40 g of polyols per 100 g and carries a warning that excessive consumption may have a laxative effect. So a lower sugar figure isn’t the only difference that matters.
If you want milk or dark chocolate sprinkles with a relative reduction in sugar, compare the sugars per 100 g with those in the standard variety mentioned. A claim of 30% less sugar doesn’t, on its own, tell you how much sugar is in your portion.
If the stated sugar content is a deciding factor for you, check the ingredients and warnings too. Céréal’s product information lists maltitols and warns that excessive consumption may have a laxative effect.
Individual portions can help you decide on an amount in advance. They don’t mean the product has less sugar: still check the nutritional information and ingredients to find out what’s in it.
Start with the nutritional values per 100 g so you’re comparing varieties on the same basis. Then decide whether the ingredients, type of chocolate sprinkles and portion size suit your breakfast.
| What to consider | What to check when buying | Who is this important to? |
|---|---|---|
| Sugar content | Compare the sugars per 100 g and check which product a claim such as ‘30% less sugar’ is being compared with. | If I want less sugar on my bread, I want to be able to assess the amount in my own portion, not just the claim on the front. For around 50% of consumers, the actual sugar content comes first. |
| Ingredients and tolerance | Read which sweeteners have been used and check the allergens and warnings on the packaging. | I want to know whether a variety with sweeteners and the listed allergens is suitable for our household. For around 30% of consumers, ingredients and tolerance are the first things they consider. |
| Type and portion | Choose between milk and dark chocolate; for individually portioned packs, check what each portion contains. | For a special weekend breakfast, I want to choose a type of chocolate sprinkles we enjoy, without accidentally sprinkling on more than intended. Around 20% of consumers give taste and portion control top priority. |
Albert Heijn lists 43 g of sugars per 100 g for both AH Milk Chocolate Sprinkles, Less Sugar and AH Dark Chocolate Sprinkles, Less Sugar. Their claim of 30% less sugar is a comparison with a specified AH product, not an indication of how much sugar is in your portion.
Check the nutritional values per 100 g and take into account how much you use.
Céréal dark chocolate sprinkles list 7,7 g of sugars and 40 g of polyols per 100 g. The product information warns that excessive consumption may have a laxative effect.
Check the ingredients, warning and portion size before choosing this variety.
Jumbo says its milk chocolate sprinkles with less sugar are no longer part of its online range. Albert Heijn marks a Venz milk variety with 30% less sugar as ‘discontinued’.
Check which variety is actually available when you buy; don’t assume the nutritional values on a different pack apply to a replacement.
De Ruijter Kleintjes contains individual portions, but its mix of chocolate sprinkles, chocolate flakes and fruit sprinkles isn’t automatically a lower-sugar option.
Use the portions to keep track of how much you’re having, and check the nutritional information for the contents you’ve chosen.
Albert Heijn describes a milk and a dark chocolate sprinkles variety, both claiming 30% less sugar than the specified AH reference product.
Dark chocolate sprinkles for anyone who wants to compare a lower stated sugar content with varieties containing more sugar, while also considering the sweeteners used.
Jumbo has product information for milk chocolate sprinkles claiming 30% less sugar than Jumbo Milk Chocolate Sprinkles.
A brand to consider when distinguishing regular milk chocolate sprinkles from a previously available variety with a lower-sugar claim.
Worth considering if you mainly want to compare individual portions for a weekend breakfast, rather than looking for a proven lower-sugar option.
No. Albert Heijn still lists 43 g of sugars per 100 g for its milk and dark chocolate sprinkles with this claim. Check the nutrition table and the product the manufacturer is comparing it with.
As well as the sugar content, check the amount of polyols and any warnings. Céréal dark chocolate sprinkles list 40 g of polyols per 100 g and warn that excessive consumption may have a laxative effect; also check the allergen information on the packaging.
A lower sugar content doesn’t tell you everything about the nutritional value of a sandwich topping. The Netherlands Nutrition Centre lists chocolate sprinkles and chocolate flakes as toppings you can choose once a day; also check the label and the portion you use.
Follow the storage instructions on the packaging of the variety you buy. The product information for the AH and Jumbo varieties mentioned recommends storing them in a cool, dark and dry place; Céréal’s product information says to store them in a dry place at room temperature.
