If you’re looking for a product with a more substantial stated sugar reduction, Céréal Hagelslag Puur is one option. According to Céréal, it contains 88% less sugar than a comparable standard product, but it also contains maltitols and soya. If you’d like to serve milk or dark chocolate sprinkles labelled ‘less sugar’, look at the relevant Albert Heijn or Jumbo varieties and compare the current packaging. When serving friends, always check the ingredients and allergens: less sugar doesn’t mean sugar-free or suitable for every guest.
You want to serve chocolate sprinkles with coffee and compare the amount of sugar per 100 g, rather than relying only on the claim on the front of the pack. According to Céréal, its Hagelslag Puur contains 7.7 g of sugars per 100 g and 88% less sugar than a comparable standard product.
You want a choice of milk and dark chocolate sprinkles labelled ‘less sugar’. Albert Heijn lists both varieties, while Jumbo lists a milk chocolate variety. You can’t tell from the sugar claim alone whether your guests will like the taste.
You want to know what’s in your chosen chocolate sprinkles before serving them. Céréal lists maltitols and soya, and warns that its dark chocolate variety may contain milk. Keep the packaging to hand so guests can check the ingredient information for themselves.
First, decide what matters most to your guests when you’re serving coffee. Then compare the nutritional information and ingredients on the specific pack. A sugar-reduction claim alone won’t tell you how a variety tastes or which allergens it contains.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Sugar reduction | Check what the claim is being compared with and look at ‘of which sugars’ per 100 g. According to Céréal, its Hagelslag Puur contains 7.7 g of sugars per 100 g and 88% less sugar than a comparable standard product. | If I mainly want to limit the amount of sugar, I want to understand the stated reduction alongside the nutritional information per 100 g. For around 42% of consumers, sugar reduction is the main consideration when choosing. |
| Milk or dark chocolate | Choose the chocolate variety you prefer, then read the ingredients on that pack. A ‘less sugar’ label doesn’t mean it tastes the same as regular chocolate sprinkles. | If my friends have different preferences, I want to choose which chocolate variety to serve. Around 33% of consumers prioritise this choice of flavour. |
| Ingredients and allergens | Read the label on your chosen variety before serving. Céréal lists maltitols and soya in its dark chocolate sprinkles and warns that they may contain milk. | If a guest needs to avoid certain ingredients, I want to be able to show them the packaging before serving anything. For around 25% of consumers, this check is the top priority. |
A ‘less sugar’ percentage is based on a particular comparison. Céréal compares its 88% claim with a comparable standard product; the manufacturer also states that Hagelslag Puur contains 7.7 g of sugars and 40 g of polyols per 100 g.
Check the reference used for the claim and compare the nutritional values of the specific products on the same basis, such as per 100 g.
A lower-sugar claim tells you nothing about allergens. Céréal lists soya among the ingredients of Hagelslag Puur and states that the product may contain milk.
Check the pack you’re serving and let guests with allergies read the ingredients and allergen information.
Albert Heijn points out that product ingredients, nutritional values and allergy information can change. What’s more, seeing a product name on a website doesn’t confirm that the variety will be available when you shop.
Check the variety you’ve chosen and read the label on the pack you actually buy.
A sugar-reduction claim doesn’t describe the full nutritional profile or whether a product is suitable for every guest. According to the manufacturer, Céréal Hagelslag Puur still contains sugars.
Check the nutritional information, ingredients and portion size separately from the claim on the front of the pack.
These brands give you a starting point for comparing specific varieties of chocolate sprinkles. A brand name alone tells you nothing about the ingredients or nutritional value of another variety in the same range.
Dark chocolate sprinkles for anyone looking to compare a more substantial stated sugar reduction.
Own-brand milk and dark chocolate sprinkles labelled ‘less sugar’.
Own-brand milk chocolate sprinkles labelled ‘less sugar’.
Worth looking at if you come across a Venz variety labelled ‘30% less sugar’.
A reference point for regular chocolate sprinkles to compare with lower-sugar varieties.
No, ‘less sugar’ doesn’t mean sugar-free. According to Céréal, Hagelslag Puur contains 7.7 g of sugars per 100 g, despite the claim that it contains 88% less sugar than a comparable standard product.
No. First, check the ingredients and allergens on the pack you’ve chosen. For example, Céréal Hagelslag Puur lists soya and warns that the product may contain milk; a sugar-reduction claim doesn’t change that.
The label on the pack you’ve bought helps you check the ingredients and nutritional information for that exact variety. Albert Heijn says that ingredients, nutritional values and allergy information listed online can change.
