For a sandwich with your coffee on the go, compare the ‘of which sugars’ figure per 100 g first, rather than relying on a ‘less sugar’ claim alone. Albert Heijn lists Céréal Hagelslag puur minder suikers at 7.7 g of sugars per 100 g, compared with 43 g for the AH varieties reviewed. The Céréal variety also contains maltitol and carries a warning that excessive consumption may have a laxative effect. So the right sprinkles for you also depend on the ingredients you prefer and whether you can find them along your usual shopping route.
Who might this choice matter to?
Commuter looking to compare sugar content
For a quick breakfast or a sandwich to take with you, you’re looking for chocolate sprinkles with a lower stated sugar content. So compare the nutritional information per 100 g, rather than relying on the wording on the front of the pack.
Commuter keeping an eye on polyols
You want less sugar, but you also take maltitol and the warning about excessive consumption into account when choosing a topping to take with you.
Sandwich fan who also considers taste and availability
For you, the chocolate flavour, pack size and the option to buy the product as part of your regular shop all matter. A claim about less sugar isn’t your only consideration.
What should you look for when choosing?
First, decide which factor matters most for your sandwich. Then compare the nutritional information and ingredients on the pack you’re actually buying.
| What to consider |
What to check when buying |
Who it matters to |
| Sugars per 100 g |
Compare the ‘of which sugars’ figure per 100 g and check which product a less-sugar claim is compared with. |
If I want less sugar in my topping, I want to be able to compare the actual figures. Sugar reduction is the top priority for around 50% of consumers. |
| Maltitol and allergens |
Check the ingredients, allergen information and any warning about excessive consumption on the current packaging. |
For a sandwich on the go, I want to know whether the ingredients suit my needs. Checking ingredients and how well they’re tolerated matters most to around 30% of consumers. |
| Taste and availability |
Decide whether you want milk or dark chocolate, what size you need and whether the variety is available where you shop. |
My topping needs to suit what I enjoy eating and what I can buy along my shopping route. For around 20% of consumers, this practical choice is the deciding factor. |
Common mistakes
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Reading ‘less sugar’ as ‘low sugar’
According to Albert Heijn, the AH varieties reviewed contain 30% less sugar than their respective standard varieties, but still contain 43 g of sugars per 100 g. Under EU Regulation (EC) No 1924/2006, the ‘low sugars’ claim for solid foods requires a maximum of 5 g of sugars per 100 g.
Check both the actual sugar content and the reference product behind the relative claim.
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Looking only at the lowest sugar figure
Albert Heijn lists Céréal Hagelslag puur minder suikers at 7.7 g of sugars and 40 g of polyols per 100 g. The product information warns that excessive consumption may have a laxative effect.
Take maltitol and the warning into account when choosing, especially if you want to avoid polyols.
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Using an old product listing to plan your shop
Jumbo’s product page for Hagelslag Melk Minder Suiker 200 g says this variety is no longer part of its online range. That page doesn’t tell you whether you can currently buy the pack in a shop.
Check current availability before making a special trip for this particular variety.
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Mistaking chocolate sprinkles for a coffee sweetener
Here, chocolate sprinkles are a bread topping or garnish; a lower sugar content doesn’t change how they’re used.
Choose them as a topping for your sandwich and consider them separately from what you add to your coffee.
Brands compared
Céréal
Céréal Hagelslag puur minder suikers is an option if the stated sugar content is your priority.
- Albert Heijn’s product information lists 7.7 g of sugars per 100 g for this variety.
- The same variety lists 40 g of polyols per 100 g and warns that excessive consumption may have a laxative effect.
Albert Heijn
The AH chocolate sprinkles with less sugar reviewed here come in dark and milk varieties, each weighing 250 g.
- According to Albert Heijn, each variety contains 30% less sugar than the corresponding standard AH sprinkles.
- Both varieties list 43 g of sugars per 100 g. Also check the allergen information on the packaging of the milk variety.
Jumbo
Jumbo Hagelslag Melk Minder Suiker 200 g is another milk chocolate variety to compare using its nutritional information.
- Jumbo’s product information lists 42.6 g of sugars per 100 g and claims 30% less sugar.
- Jumbo says this variety is no longer part of its online range. Check current availability if you want to buy it.
De Ruijter
De Ruijter Specials intens puur is a dark chocolate option for flavour, rather than the lowest-sugar choice in this comparison.
- Albert Heijn’s product information lists at least 52% cocoa solids for this variety.
- The same variety lists 43 g of sugars per 100 g; its cocoa percentage is not a measure of sugar reduction.
Products on Joybuy
Related products coming soon.
Frequently asked questions
Are chocolate sprinkles labelled ‘less sugar’ also low in sugar?
No. A relative claim about less sugar doesn’t automatically mean a product is ‘low in sugar’. Under Regulation (EC) No 1924/2006, that claim for solid foods requires a maximum of 5 g of sugars per 100 g. The AH varieties reviewed list 43 g per 100 g, while Céréal Hagelslag puur minder suikers lists 7.7 g per 100 g.
Can I put lower-sugar chocolate sprinkles straight into my coffee?
Chocolate sprinkles are intended as a bread topping or garnish, not as a practical replacement for a coffee sweetener. If you’re having coffee on the go, you can enjoy them on a sandwich you’ve brought with you.
What should I look out for if chocolate sprinkles contain maltitol?
Read the ingredients list and the warning on the packaging before choosing a variety with maltitol. Céréal Hagelslag puur minder suikers lists 40 g of polyols per 100 g and warns that excessive consumption may have a laxative effect.
How can I check allergens in chocolate sprinkles for a sandwich on the go?
Read the allergen information on the packaging of the exact variety you’re taking with you. Don’t rely on the words ‘milk’ or ‘dark’ alone: ingredients and allergen information can vary between products.