Who is this choice relevant to?

If you’re mainly focused on the sugar content

You’re comparing the sugar content per 100 g for your holiday breakfast and don’t mind a list of ingredients that includes sweeteners. With Céréal, you’ll also need to consider the polyols and the warning on the packaging.

Families looking to cut down on sugar without a listed sweetener

You’re looking for dark or milk chocolate sprinkles with less sugar than the equivalent standard variant. The AH ingredient lists we checked don’t mention a sweetener; check the pack again if this is a deciding factor for you.

Holidaymakers sharing a pack

You want to know which allergens are listed on the label before you set off, and whether you can store the pack at your destination according to the storage instructions. The pack size you need will also depend on how many people are sharing it.

What should you look for when choosing?

For the summer holidays, start by comparing the sugar content per 100 g. Then check the ingredients and make sure the packaging, allergens and storage instructions suit your trip.

What to consider What to check when buying Who it matters to
Sugars per 100 g Compare the ‘of which sugars’ figure on the same 100 g basis, and check what a reduced-sugar claim is being compared with. For my holiday breakfast, I mainly want to know how much sugar there is in the same amount of chocolate sprinkles. For around 46% of consumers, the sugar content is the top priority.
Sweeteners and polyols Check the ingredients for sweeteners such as maltitols, and look for any warnings on the pack. I want less sugar, but would rather choose a variant with no sweetener in the ingredients list. For around 36% of consumers, the ingredients are the most important factor.
Using it on holiday Check the allergens, net weight and storage instructions on the current packaging. If we’re sharing a pack and storing it somewhere warm, the allergens and storage location need to work for us. For around 18% of consumers, practical suitability is the deciding factor.

Common mistakes

  • Comparing only the ‘less sugar’ percentage

    A reduced-sugar percentage is based on a particular product used for comparison. For the AH variants we checked, Albert Heijn lists 30% less sugar than their standard counterparts and 43 g of sugars per 100 g. For Céréal, Albert Heijn lists 88% less sugars than standard dark chocolate sprinkles and 7.7 g of sugars per 100 g.

    Use the nutritional information per 100 g to compare the products side by side, and check separately what each claim is based on.

  • Letting the lowest sugar figure make the decision for you

    According to the product information, Céréal Dark Chocolate Sprinkles with Less Sugar contains maltitols and 40 g of polyols per 100 g. Jumbo also warns that excessive consumption may have a laxative effect.

    Take the ingredients and warning into account when choosing, and check the serving information on the pack to see how much to use.

  • Packing a large bag without checking the label

    According to Albert Heijn, the AH variants we checked should be stored in a cool, dark and dry place. Allergens also vary by product: the AH variants contain milk and lactose, while Céréal contains soya and may contain milk.

    Choose a pack you can store at your destination according to the storage instructions, and check the allergens before sharing it with others.

  • Assuming a product page confirms that an item is available

    Jumbo says that its 380 g Hagelslag Melk Minder Suiker is no longer part of its online range. The nutritional information on the page may still be useful when comparing labels.

    Check current availability before adding this variant to your holiday shopping list.

Brands compared

These product ranges can help you compare labels, but a brand name alone tells you nothing about the sugar content of a specific variant.

Céréal

Céréal Dark Chocolate Sprinkles with Less Sugar is a 200 g dark chocolate variant for anyone mainly comparing the sugar content per 100 g.

  • Albert Heijn lists 7.7 g of sugars and 10 g of fibre per 100 g, with a claim of 88% less sugars than standard dark chocolate sprinkles.
  • According to the product information, this variant contains maltitols, 40 g of polyols per 100 g and soya; it may contain milk. Jumbo warns that excessive consumption may have a laxative effect.

Albert Heijn

The AH lower-sugar chocolate sprinkles we checked come in dark and milk chocolate variants, both in 250 g packs.

  • Albert Heijn lists 43 g of sugars per 100 g for both variants and 30% less sugar than the equivalent standard AH variant. The ingredient lists we checked don’t mention a sweetener.
  • Both variants contain milk and lactose. A reduced-sugar claim doesn’t mean the sprinkles are sugar-free.

Jumbo

Jumbo compares its 380 g Hagelslag Melk Minder Suiker with its standard Jumbo Hagelslag Melk.

  • The product information lists 43 g of sugars per 100 g and at least 30% less sugar than Jumbo’s standard milk chocolate variant.
  • Jumbo says on the product page that this variant is no longer part of its online range; check availability before making plans to buy it.

De Ruijter

De Ruijter Hagelslag Royaal is included here as a standard comparison product, not as a proven lower-sugar choice.

  • Jumbo lists a minimum of 43% cocoa solids for this variant.
  • The same product information lists 54 g of sugars per 100 g and the allergens milk and soya.

Venz

A 380 g Venz milk and vanilla-flavoured chocolate sprinkles variant can serve as a standard product for comparing flavours and pack sizes.

  • If you’re specifically looking for less sugar, check the current nutritional information and any comparison claim on the pack for the Venz variant you’re considering.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Are chocolate sprinkles labelled ‘less sugar’ sugar-free?

No, that claim doesn’t mean the product is sugar-free. Albert Heijn lists 43 g of sugars per 100 g for both AH variants we checked, and 7.7 g of sugars per 100 g for Céréal. Compare the nutritional information with the reduced-sugar claim.

Is Céréal Dark Chocolate Sprinkles suitable if I want to avoid sweeteners?

No, not if you want to avoid sweeteners: the ingredients list includes maltitols. The product information also lists 40 g of polyols per 100 g and a warning that excessive consumption may have a laxative effect.

How should I store lower-sugar chocolate sprinkles during the summer holidays?

Follow the storage instructions on the pack you take with you. For the dark and milk variants we checked, Albert Heijn recommends storing them in a cool, dark and dry place, so choose somewhere suitable.

Which allergens should I check if we’re sharing the chocolate sprinkles?

Check the allergens for the specific variant just before eating. According to Albert Heijn, the AH dark and milk variants we checked contain milk and lactose; Céréal contains soya and may contain milk.