What should you look for when choosing?
First decide whether you want to use chocolate sprinkles in a separate sweet dish. Then compare the nutritional information and ingredients of the exact variety you’re considering.
| What to consider |
What to check before buying |
Who does this matter to? |
| Sugars per 100 g |
Compare the ‘of which sugars’ value per 100 g and check which product a claim about less sugar is comparing it with. |
I mainly want to know how much sugar the chocolate sprinkles themselves contain, not just what the front of the pack promises. For around 46% of consumers, the sugar content comes first. |
| Polyols and allergens |
Check the ingredients, the polyols line and the allergen information on the current packaging. |
If I need to avoid certain ingredients or am sensitive to polyols, the ingredients determine which variety I can consider. Around 27% of consumers give this the highest priority. |
| When you’ll use them |
Decide whether you want to use chocolate sprinkles in a separate dessert or another sweet dish, rather than on the fish itself. |
After a fish dinner, I might look for a topping for something sweet, not for the fish on my plate. This matters most to around 18% of consumers. |
| Availability |
Check that the exact variety and pack size are available before you count on buying them. |
I want to know whether I can actually buy the variety with the ingredients I’m looking for. For around 9% of consumers, availability is the main concern. |
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Frequently asked questions
Does ‘less sugar’ also mean ‘low sugar’?
No, these are different nutrition claims. For solid foods, the Netherlands Nutrition Centre sets a limit of no more than 5 g sugars per 100 g for ‘low sugar’; the Céréal, Albert Heijn and Jumbo varieties compared here list 7,7 g, 43 g and 42,6 g sugars per 100 g respectively.
What should I look out for in Céréal if I’m sensitive to polyols?
Pay particular attention to the ingredients and label warning on Céréal Hagelslag Puur Minder Suikers. The product information lists maltitols, 40 g polyols per 100 g and a warning that excessive consumption may have a laxative effect; how much someone can tolerate varies from person to person and depends on the amount consumed.
Which allergens are listed for these varieties?
According to the product information, Céréal contains soya and may contain milk; AH Hagelslag Puur Minder Suiker lists milk and lactose; Jumbo Hagelslag Melk Minder Suiker contains milk and may contain gluten and wheat. Always check the label on the pack you buy.
What does a claim about less sugar tell me?
A claim about less sugar describes a comparison with another product, so you should also check the amount of sugars per 100 g. According to the Netherlands Food and Consumer Product Safety Authority, voluntary food information must not be misleading, confusing or ambiguous. The product pages compared here name the standard variety that AH or Jumbo uses as the basis for its comparison.