Who is this choice relevant to?

Shoppers focused on sugar content

For Christmas breakfast or brunch, you’ll want to compare the sugar content per 100 g. Albert Heijn’s product information lists 7.7 g for the Céréal dark chocolate varieties reviewed and 15 g for the milk chocolate ones.

Label readers who consider ingredients too

As well as nutritional values, you check for polyols and allergens because the chocolate sprinkles are for several guests. For the exact variety, check the information on milk, lactose and soya, among other things.

Shoppers considering pack size

For Christmas brunch with several guests, you’ll want to work out how much chocolate sprinkles you need. The pack size and availability of your chosen variety can help you decide.

What should you look for when choosing?

For Christmas breakfast, first compare dark chocolate with dark chocolate, or milk chocolate with milk chocolate. Then check the ingredients and allergens, and make sure your chosen pack is available.

What to consider What to check Who it matters to
Sugar content Read the ‘of which sugars’ figure per 100 g and compare the same chocolate variety. If my main aim is to choose a product with less sugar, the number of grams per 100 g is more useful than the wording on the front alone. This is the top priority for around 42% of consumers.
Ingredients and allergens Check the ingredients, allergen information and any warning about polyols. When I’m serving breakfast to several guests, I want to know whether the chocolate sprinkles I choose meet their ingredient and allergen requirements. Around 33% of consumers give this top priority.
Pack size and availability Check the weight in grams and confirm that your chosen variety is available before buying. When I’m shopping for brunch, I want to work out how many packs I need and whether I can get the right variety. This matters most to around 25% of consumers.

Common mistakes

  • Assuming ‘less sugar’ means ‘low sugar’

    According to Albert Heijn, the AH varieties reviewed contain 30% less sugar than their corresponding standard varieties, but each still contains 43 g of sugars per 100 g. So the claim alone doesn’t tell you how much sugar is in the chocolate sprinkles.

    Read the nutrition information per 100 g and compare dark chocolate with dark chocolate, or milk chocolate with milk chocolate.

  • Looking only at the sugar figure

    Albert Heijn lists 40 g of polyols per 100 g for Céréal Puur and 44 g for Céréal Melk. Both varieties carry a warning that excessive consumption may have a laxative effect.

    Check the ingredients and the warning on the packaging when choosing chocolate sprinkles for several guests.

  • Assuming a product page means the item is currently available

    Jumbo says its 200 g and 380 g packs of milk chocolate sprinkles with less sugar are no longer part of its online range. A product description being visible doesn’t mean you can order that variety.

    Check that the exact variety is available shortly before doing your Christmas shopping.

Brands compared

Céréal

The dark and milk chocolate sprinkles reviewed are options for anyone prioritising sugar content per 100 g.

  • Albert Heijn lists 7.7 g of sugars per 100 g for the dark chocolate variety and 15 g for the milk chocolate one.
  • The varieties contain 40 g and 44 g of polyols per 100 g respectively, and carry a warning about excessive consumption. Check the allergen information for your chosen variety too.

Albert Heijn

The AH Hagelslag Puur Minder Suiker and Melk Minder Suiker varieties reviewed each come in a 250 g pack.

  • According to Albert Heijn, both varieties contain 30% less sugar than the corresponding standard AH variety; the ingredient lists shown do not mention maltitol.
  • Both varieties list 43 g of sugars per 100 g and contain milk and lactose.

Jumbo

Jumbo has product pages for milk chocolate sprinkles with 30% less sugar in 200 g and 380 g packs.

  • The pages list 42.6 to 43 g of sugars per 100 g for the varieties concerned.
  • Jumbo says on both pages that these products are no longer part of its online range. Check availability before adding either variety to your shopping list.

De Ruijter

The De Ruijter Chocoladehagel Puur reviewed here is a standard comparison product, not a lower-sugar option.

  • Albert Heijn lists 64 g of sugars per 100 g for De Ruijter Chocoladehagel Puur, so you can compare that specific variety on the same nutritional basis.
  • A dark chocolate flavour doesn’t, by itself, mean a product has less sugar; check the nutrition information for the exact variety.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Does ‘less sugar’ mean chocolate sprinkles are low in sugar or sugar-free?

No, ‘less sugar’ doesn’t automatically mean low in sugar or sugar-free. Albert Heijn lists 7.7 g of sugars per 100 g for the Céréal Puur reviewed here, and 43 g per 100 g for both AH Minder Suiker varieties reviewed. So check the sugar content on the packaging rather than comparing the claim alone.

What should I look out for with Céréal chocolate sprinkles containing maltitol?

Look out for polyols and the warning about excessive consumption. Albert Heijn’s product information lists 40 g of polyols per 100 g for Céréal Puur and 44 g for Céréal Melk; both varieties carry a warning that excessive consumption may have a laxative effect.

Which allergens should I check for Christmas breakfast?

Check the allergen information on the current packaging for the exact variety. According to the product information reviewed, AH Puur Minder Suiker contains milk and lactose; Céréal Puur lists soya and may contain milk, while Céréal Melk lists milk and soya.

How should I store chocolate sprinkles until Christmas breakfast?

Follow the storage instructions and best-before date on the packaging of your chosen chocolate sprinkles. Check this information again after opening so you can follow the guidance for that specific variety.

Can you still order Jumbo chocolate sprinkles with less sugar online?

Jumbo’s product pages say that the 200 g and 380 g milk chocolate varieties reviewed are no longer part of its online range. This doesn’t tell you whether they’re in stock at a particular shop, so check shortly before doing your Christmas shopping.