Which option is right for you?

Reducing sugar is your main priority

You’re looking for chocolate sprinkles for a Valentine’s Day breakfast or dessert with as little sugar as possible per equal amount, and you want to know which sweeteners are used.

Milk chocolate and ingredients are your deciding factors

You want a lower-sugar milk chocolate version, but you’ll also check the ingredients and allergens on the exact pack, as well as the nutritional information.

Decorating with a measured amount

You’re using chocolate sprinkles on bread, a dessert or homemade Valentine’s biscuits, and want to decide how much to add to each portion.

What should you look for when choosing?

Start with the nutritional information per 100 g. Then check whether the ingredients and the amount you plan to sprinkle on fit your needs.

What to consider What to check when buying Who it matters to
Sugars per 100 g Compare the ‘of which sugars’ figure per 100 g and check what a lower-sugar claim is being compared with. If my main aim is to have less sugar in the topping, the figure for an equal amount matters more than the wording on the front. This is the top priority for around 42% of consumers.
Ingredients and flavour Check the sweeteners, allergens and whether it’s the milk or dark chocolate version on the exact pack. If I’m serving the chocolate sprinkles to guests, I want the ingredients and flavour to suit them. This is the top priority for around 33% of consumers.
Amount per portion Decide how much you’ll actually sprinkle on and check the pack size. For a biscuit or dessert, I want to decide in advance how much chocolate sprinkles to use per portion. Around 25% of consumers give the amount they’ll use top priority.

Common mistakes

  • Assuming ‘less sugar’ means ‘sugar-free’

    A claim about reduced sugar doesn’t mean a product contains no sugars. Albert Heijn lists 43 g of sugars per 100 g for AH Hagelslag melk minder suiker; the Céréal milk version lists 15 g per 100 g.

    Read the nutrition table for the exact version and compare the figures per 100 g.

  • Overlooking sweeteners and warnings

    The Céréal milk version contains maltitol and states that excessive consumption may have a laxative effect.

    Check the ingredients and warnings before choosing chocolate sprinkles for several portions.

  • Planning to buy a version you saw earlier

    Jumbo says on the Hagelslag Melk Minder Suiker product page that the item is no longer part of its online range.

    Before your Valentine’s Day plans, check that the version you want to buy is actually available.

Brands to consider

Albert Heijn

Own-brand milk chocolate sprinkles with a lower-sugar option.

  • According to Albert Heijn, AH Hagelslag melk minder suiker contains 30% less sugar than AH Melk hagelslag; the nutritional information lists 43 g of sugars per 100 g.
  • That claim compares two AH products. Check the information on your chosen pack before buying.

Céréal

A brand with lower-sugar milk and dark chocolate sprinkles.

  • According to Céréal, the dark version contains 88% less sugar than a comparable standard product; its product information lists 7.7 g of sugars per 100 g.
  • The milk and dark versions contain maltitol. Check the allergen information for your chosen version, too.

Jumbo

An own-brand milk chocolate sprinkle product with a lower-sugar option listed on a product page.

  • Jumbo describes this version as containing 30% less sugar than Jumbo hagelslag melk.
  • The same product page says the item is no longer part of its online range, so check current availability.

De Ruijter

A brand whose milk and dark chocolate sprinkles, among other products, appear in Albert Heijn and Jumbo category listings.

  • The listed versions offer a point of comparison for your preferred chocolate flavour.
  • Before choosing a version to reduce your sugar intake, compare the nutritional information on its pack.

Venz

A brand with various chocolate sprinkle options in Albert Heijn and Jumbo category listings.

  • Among the listed versions, you can choose from milk and dark chocolate flavours.
  • Don’t assume the sugar content from the brand name: compare the nutritional information for the exact version.

Related Joybuy products

Related products will be available soon.

Frequently asked questions

Are chocolate sprinkles labelled ‘less sugar’ sugar-free?

No. ‘Less sugar’ doesn’t mean ‘sugar-free’. Albert Heijn lists 43 g of sugars per 100 g for AH Hagelslag melk minder suiker, while the Céréal milk version lists 15 g per 100 g. Read the nutrition table for the version you choose.

Why is maltitol listed in the ingredients of Céréal chocolate sprinkles?

The milk and dark versions shown use maltitol as a sweetener. The Céréal milk version also states that excessive consumption may have a laxative effect. Check the ingredients and warnings on the pack.

How do I decide how much chocolate sprinkles to use for a Valentine’s Day dessert?

Decide how much you want to sprinkle on each portion, and use that amount when comparing products. The Netherlands Nutrition Centre gives 9.4 g of sugar for a 15 g portion of chocolate sprinkles as a general reference; the figure may differ for a specific version.

Which allergens should I check if I’m serving chocolate sprinkles to guests?

Check the allergen information for the version you’ve bought, as it varies by product. The Céréal milk version shown contains milk and soya, the Céréal dark version may contain milk, and AH Hagelslag melk minder suiker lists milk and lactose.