Who is this choice relevant to?

Parents looking for less sugar

You want to be able to judge whether a specific variety suits your needs. Compare sugars per 100 g, and don’t treat a label such as ‘dark’ as a substitute for that comparison. The Netherlands Food and Consumer Product Safety Authority points out that a nutrition claim describes just one feature of a product, not its overall nutritional value.

Organisers catering for allergies

You’re handing out treats to a group where not everyone can eat the same things. The Netherlands Nutrition Centre recommends asking about allergies and other dietary restrictions in advance. Then check the ingredients and allergen information on the packaging of the variety you’re actually buying.

Parents looking for something small to hand out

You’re looking for a treat that can be given out in small portions and meets the school or after-school club’s rules. Chocolate sprinkles are generally sold as a bread topping or garnish, so think about how you’ll hand them out to each child before you buy them.

What should you look for when choosing?

First, decide whether less sugar is a must-have. Then check that the treat you’ve chosen is suitable for the children in the group and can be handed out in the agreed way.

What to consider What to check before buying Who it matters to
Less sugar Check what the exact variety says about reduced sugar content, and compare sugars per 100 g. If I’m looking for lower-sugar chocolate sprinkles, I want to judge that from the product information rather than relying on the word ‘dark’; around 44% of consumers say reducing sugar is a priority.
Allergens Read the ingredients and ‘may contain’ warning on the current packaging, and ask about dietary restrictions in the group beforehand. When a group includes people with different allergies, I want to know what each child can have; for around 33% of consumers, suitability for the group is the top priority.
Portions and handing out Check how you can hand out small, sealed portions, and what the school or after-school club allows. For a treat that needs to be taken away straight away, I’m looking for something that’s easy to hand out to each child; around 23% of consumers prioritise portion size and ease of handing out.

Common mistakes

  • Assuming ‘dark’ means ‘less sugar’

    According to Jumbo’s product information, its dark chocolate sprinkles contain 63,7 g of sugars per 100 g. PLUS lists 63,8 g per 100 g for its dark chocolate sprinkles. The word ‘dark’ alone doesn’t indicate a lower sugar content.

    Compare the nutritional information for the exact variety, rather than relying on its name or the front of the packaging.

  • Relying on a vegan or Fairtrade label for allergen information

    PLUS labels its dark chocolate sprinkles as vegan, but also says the product may contain milk and lactose. A label about ingredients or origin therefore won’t answer every question about allergens.

    Ask about relevant allergies, then check both the ingredients and the allergen warning on the packaging.

  • Buying a pack of chocolate sprinkles without a plan for handing them out

    Chocolate sprinkles are a bread topping or garnish, not an individually wrapped treat. Making up portions yourself takes preparation, and means it’s important to keep the product information available when handing them out.

    Before you buy, check whether you can make small, sealed portions that meet the school or after-school club’s rules. If not, consider a different small treat or a non-food classroom gift.

Brands as a guide

The nutritional values listed apply to specific varieties of chocolate sprinkles. Always check the packaging of any other variety you’re considering.

De Ruijter

PLUS describes De Ruijter’s 200 g milk chocolate sprinkles as a sweet bread topping and garnish.

  • The 200 g pack gives you a clear starting point for planning portions.
  • For this milk variety, PLUS lists 70 g of sugars per 100 g, with milk, lactose and soya as allergens. Don’t assume this variety is a lower-sugar choice without comparing it with specific alternatives.

Jumbo

Jumbo describes its 300 g pack of dark chocolate sprinkles as containing 15 portions of 20 g each.

  • The stated portion size can help you plan how to hand them out.
  • Jumbo lists 63,7 g of sugars per 100 g and warns that this variety may contain milk. ‘Dark’ is no substitute for checking the sugar content or allergens.

PLUS

PLUS describes its 300 g pack of dark chocolate sprinkles as made with Fairtrade cocoa and labelled vegan.

  • PLUS lists both sugars and added sugars in the nutritional information for this variety.
  • The product information lists 63,8 g of sugars and 63,6 g of added sugars per 100 g; milk and lactose may be present. The vegan label is no substitute for checking allergens.

Choca

PLUS describes its 200 g Choca sprinkles as cocoa-flavoured novelty sprinkles.

  • The product information lists the ingredients and allergens for this variety.
  • PLUS lists 71 g of sugars per 100 g, with wheat and soya as allergens, and says the product may contain milk. Check whether this suits the group and your preference for less sugar.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

Does ‘dark’ chocolate sprinkles mean they contain less sugar?

No, the word ‘dark’ alone doesn’t indicate a lower sugar content. Jumbo lists 63,7 g of sugars per 100 g for its dark chocolate sprinkles, while PLUS lists 63,8 g per 100 g for its dark variety. Compare the nutritional information for the product you’re considering.

How can I assess a claim about less sugar?

Check what the current packaging or product page says about the exact variety, then compare sugars per 100 g and per stated portion. The Netherlands Food and Consumer Product Safety Authority stresses that a nutrition claim relates to one specific feature, so check the rest of the nutritional information too.

Should I ask about allergies before handing out treats?

Yes, ask in advance whether there are any products the children can’t eat. The Netherlands Nutrition Centre recommends doing this for treats. Then check the packaging for ingredients, allergens and warnings such as ‘may contain’.

Are loose chocolate sprinkles handy for a party bag?

Not without some preparation: chocolate sprinkles are sold as a bread topping or garnish, so you’ll need to portion them out if you’re handing them out individually. Check whether you can make small, sealed portions and whether they meet the school or after-school club’s rules.

How can I check whether this treat is allowed at school or an after-school club?

Ask in advance what rules the school or after-school club has for treats. Check the information for parents or get in touch before buying chocolate sprinkles or an alternative.