Who is this choice relevant to?

If you’re mainly concerned about the sugar content

You’re looking for chocolate sprinkles to enjoy with your tea and comparing the sugars per 100 g listed on different packs. You may be happy with a dark chocolate flavour and sweeteners.

If you want to keep eating milk chocolate sprinkles

You want to choose a lower-sugar option without switching to dark chocolate sprinkles. In that case, it makes most sense to compare milk chocolate sprinkles with one another.

If you check ingredients and allergens

As well as the sugar content, you want to know whether your chosen variety contains polyols, soya or milk. Céréal Puur’s product information lists soya and states that it may contain traces of milk.

What should you look for when choosing?

First decide whether the sugar content, milk chocolate flavour or ingredients matter most to you. Then compare the nutritional information on the pack you’re planning to buy.

What to consider What to check when buying Who it matters to
Sugar content Compare ‘of which sugars’ per 100 g and check which product is used for comparison in any sugar-reduction claim. If I mainly want to reduce my sugar intake, I check the value on the label rather than relying on the claim alone. Around 50% of consumers prioritise the sugar content.
Milk chocolate flavour Check the flavour and compare the current nutritional information for milk chocolate varieties. For teatime, I want to keep using milk chocolate sprinkles, even if a dark chocolate variety has a different reduction claim. For around 30% of consumers, this flavour preference matters most.
Ingredients and allergens Read the ingredients and allergen information. For Céréal Puur, look out for maltitols, soya and possible traces of milk. If I need to avoid certain ingredients, I want to be able to check this before buying. This check is the deciding factor for around 20% of consumers.

Common mistakes

  • Comparing reduction percentages directly across all brands

    Céréal says its dark chocolate sprinkles contain 88% less sugars than a comparable standard product. Jumbo compares its lower-sugar milk chocolate sprinkles with Jumbo Hagelslag Melk. These are different comparison products and flavours.

    Compare the sugars per 100 g and the ingredients on the packs you’re considering.

  • Assuming less sugar means less energy

    The amount of sugars alone doesn’t tell you how much energy or saturated fat a pack of chocolate sprinkles contains.

    Alongside sugars, check the energy and saturated fat in the nutritional information, and consider the portion size you use.

  • Overlooking polyols and allergens

    Céréal Puur lists maltitols, 40 g of polyols per 100 g and soya; the product may contain milk. According to the Voedingscentrum, consuming large amounts of polyols can cause flatulence or diarrhoea, among other effects.

    Check the ingredients, allergens and any warnings on the pack of the exact variety you’re buying.

  • Using nutritional values from a different pack size

    Nutritional information for the 380 g pack of Jumbo Melk Minder Suiker isn’t a nutritional table for the 200 g pack.

    Check the nutritional information on the pack you’re actually buying.

Brands compared

Céréal

Dark chocolate sprinkles for anyone mainly looking to compare the sugars per 100 g.

  • Céréal says its dark chocolate sprinkles contain 7.7 g of sugars per 100 g and 88% less sugars than a comparable standard product.
  • Céréal also lists 40 g of polyols per 100 g, maltitols and soya; the product may contain milk. Check whether the ingredients suit your needs.

Jumbo

A milk chocolate variety for anyone looking for less sugar while sticking to this flavour.

  • Jumbo says Hagelslag Melk Minder Suiker 200 g contains at least 30% less sugar than Jumbo Hagelslag Melk.
  • This claim compares two Jumbo milk chocolate varieties; it doesn’t show the absolute sugar content of all dark and milk chocolate sprinkles. For that, check the nutritional information on the pack you choose.

Albert Heijn

Albert Heijn lists a product called AH Hagelslag Puur Minder Suiker.

  • The product name makes this dark chocolate variety worth comparing with other packs.
  • Before choosing, check the sugar content per 100 g, ingredients and allergens on the pack.

De Ruijter

Regular dark chocolate sprinkles to use as a reference when comparing labels.

  • Albert Heijn’s product information lists 64 g of sugars per 100 g for De Ruijter Chocoladehagel Puur.
  • This is a regular dark chocolate variety, not a standard comparison product for Céréal or Jumbo’s reduction claims. The listed allergens are milk and soya.

Related Joybuy products

Related products will be available soon.

Frequently asked questions

Does ‘less sugar’ mean that chocolate sprinkles are sugar-free?

No. ‘Less sugar’ doesn’t mean ‘sugar-free’. Check how many sugars the product contains per 100 g and which product the manufacturer uses for comparison.

What should I look for if I want to avoid polyols?

Check the ingredients and nutritional information on the exact pack. Céréal Puur lists maltitols and 40 g of polyols per 100 g; according to the Voedingscentrum, consuming large amounts of polyols can cause digestive problems.

Which allergens are listed for the dark chocolate varieties mentioned?

Céréal Puur lists soya and possible traces of milk; the product information for regular De Ruijter Chocoladehagel Puur lists milk and soya. Always check the allergen information on the pack of the variety you’re buying.

How should I store Jumbo Hagelslag Melk Minder Suiker?

Store these chocolate sprinkles in a cool, dry, dark place, following the instructions on the pack. Also check the best-before date on the packaging.